At a Glance
- Tasks: Manage CRM campaigns and collaborate with teams to enhance customer experience.
- Company: Join Primark, a dynamic retail leader with a people-first culture.
- Benefits: Enjoy 27 days annual leave, fitness access, and a subsidised cafeteria.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Be part of a forward-thinking team shaping the future of retail marketing.
- Qualifications: Experience with Salesforce Marketing Cloud and strong CRM knowledge required.
The predicted salary is between 30000 - 40000 € per year.
Because your new ideas are our way new ways of working. Evolve, your way.
Digital at Primark
Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward‑thinking team. Are you a hands‑on CRM Campaign Coordinator with specific Salesforce Marketing Cloud experience and a passion for CRM? This role is vital in delivering our CRM programme and ensuring we put our best foot forward, working closely with functional teams across Primark. As part of the Primark CRM Team, you’ll join a fast‑paced, commercial environment, collaborating with key stakeholders across the business.
What You’ll Do as a CRM Campaign Coordinator
- Adapt and manage the centrally owned CRM channel calendar for assigned markets, ensuring alignment with local needs and the overall Brand/Content calendar.
- Drive CRM visibility across markets through stakeholder engagement, presentations, and implementation of CRM strategies.
- Own end‑to‑end campaign delivery, from conceptualisation and execution to QA, optimisation, and performance analysis.
- Maintain high‑quality campaign processes, ensuring accuracy, timely execution, and up‑to‑date reporting on ongoing and completed campaigns.
- Collaborate closely with Content, Brand, and cross‑functional teams to identify optimisation opportunities and gather business requirements with solution recommendations.
- Partner with external/internal stakeholders on accelerations, troubleshooting, and rollout of new functionalities.
- Thrive in a fast‑paced environment with strong CRM expertise, stakeholder management, attention to detail, problem‑solving ability, and a proactive, team‑oriented mindset.
What You’ll Bring
- Strong working knowledge of Salesforce Marketing Cloud or comparable platforms (Braze, Marketo, HubSpot, Mailchimp, Adobe Campaign, Oracle CX, Emarsys, Klaviyo).
- Proven understanding of core CRM principles, with a solid technical aptitude.
- Demonstrated experience in developing and managing end‑to‑end email marketing campaigns.
- Strong track record of communicating strategies, KPIs, activity plans, and performance updates to senior stakeholders.
- Collaborative and open communication style, with the ability to build balanced relationships across teams.
- Experience with HTML/CSS is advantageous, and familiarity with ecommerce platforms or the retail industry is beneficial but not essential.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. You will also get 27 days of annual leave and bank holidays and you can also buy 5 more days. Because Primark is all about tailoring to you we offer a tax saver ticket, fitness centre access, and a subsidised cafeteria.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do: we’re caring, we’re dynamic, and we succeed together.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology, please contact our talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference, education and for some roles criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
CRM Campaigns Coordinator in Reading employer: Primark Stores Limited
At Primark, we believe in empowering our employees to bring their ideas to life within a dynamic and collaborative environment. As a CRM Campaigns Coordinator, you'll enjoy a supportive culture that prioritises personal growth, offering 27 days of annual leave plus additional options, fitness centre access, and a subsidised cafeteria. Join us in shaping the future of retail while working alongside some of the best digital specialists in the industry, all within a company that values its people and fosters a sense of community.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaigns Coordinator in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Primark. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! If you've got experience with Salesforce Marketing Cloud or similar platforms, make sure to highlight that in conversations. Share specific examples of campaigns you've managed to demonstrate your expertise.
✨Tip Number 3
Be proactive! Don’t wait for job openings to be posted. Apply through our website and express your interest in the CRM Campaign Coordinator role. Let us know why you're excited about the position and how you can contribute.
✨Tip Number 4
Prepare for interviews by understanding Primark's values and culture. Think about how your experiences align with being dynamic and collaborative. This will help you connect with the team and show that you’re a great fit!
We think you need these skills to ace CRM Campaigns Coordinator in Reading
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! Share specific examples of your experience with Salesforce Marketing Cloud or similar platforms, and how you've used them to drive successful campaigns.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your skills in managing end-to-end email marketing campaigns and your ability to collaborate with cross-functional teams. We want to see how you can fit into our dynamic environment!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, clarity is key when communicating your strategies and performance updates!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Primark!
How to prepare for a job interview at Primark Stores Limited
✨Know Your CRM Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and how you've used them in past campaigns. This will show that you're not just familiar with the platform, but that you can leverage it effectively.
✨Showcase Your Campaign Successes
Prepare to share examples of end-to-end email marketing campaigns you've managed. Highlight the strategies you implemented, the KPIs you tracked, and the results you achieved. This will demonstrate your hands-on experience and ability to drive results.
✨Engage with Stakeholders
Since this role involves collaboration with various teams, think of ways you've successfully communicated strategies and updates to stakeholders in the past. Be ready to discuss how you build relationships and ensure everyone is aligned on campaign goals.
✨Be Ready for Problem-Solving
In a fast-paced environment, challenges will arise. Prepare to discuss a time when you faced a problem during a campaign and how you resolved it. This will showcase your proactive mindset and ability to thrive under pressure.
