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- Tasks: Bridge the gap between teams and manage franchise marketing strategies.
- Company: Join Primark, a growing global brand with a vibrant culture.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Be part of a diverse team that celebrates individuality and fosters growth.
- Why this job: Make a real impact in a dynamic role within an exciting growth phase.
- Qualifications: Experience in marketing, understanding of media metrics, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
As Primark embarks on an exciting journey of growth through international Franchise partnerships, the Franchise Marketing Manager will play a pivotal role in bridging the gap between Primark’s internal Customer and Digital Teams, the Franchise Team and our external Franchise partners. This newly created role will act as the single point of contact for all brand marketing initiatives.
About Primark: At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing. What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day.
You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
Franchise Marketing Manager employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Franchise Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Primark on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Primark’s recent marketing campaigns and be ready to discuss how your skills in paid media metrics can contribute to their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience with SEO and email marketing platforms, as these are key for the Franchise Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Primark family.
We think you need these skills to ace Franchise Marketing Manager
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role inside out. Familiarise yourself with the key responsibilities and skills mentioned in the job description. This will help you tailor your application to show how you fit the bill.
Be Authentic: We want to see the real you! Don’t just regurgitate your CV; share your unique experiences and insights that relate to the role. Let your personality shine through – it’s what makes you stand out!
Showcase Your Skills: Highlight your relevant skills and experiences, especially those related to marketing metrics and digital strategies. Use specific examples to demonstrate how you've successfully tackled similar challenges in the past.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Primark Stores Limited
✨Know Your Metrics
Make sure you brush up on your understanding of paid media metrics like CTR, ROAS, CPA, and CPM. Being able to discuss these confidently will show that you’re not just familiar with the numbers but can also leverage them in your marketing strategies.
✨Understand the Brand
Dive deep into Primark’s brand values and mission. Familiarise yourself with their growth journey and how they engage with franchise partners. This knowledge will help you articulate how you can contribute to their vision during the interview.
✨Showcase Your Team Spirit
Primark values collaboration, so be ready to share examples of how you’ve worked effectively within a team. Highlight experiences where you’ve celebrated wins or navigated challenges together, as this aligns with their culture.
✨Prepare Questions
Have a few thoughtful questions ready for your interviewers. Ask about the future of the Franchise Marketing Manager role or how success is measured in the team. This shows your genuine interest and helps you gauge if it’s the right fit for you.