Digital Merchandising Manager – UK Click & Collect

Digital Merchandising Manager – UK Click & Collect, 12 Month Fixed Term

We’re looking for an experienced Digital Merchandising Manager to lead our UK Click & Collect digital merchandising team during a 12‑month maternity cover. This is a key leadership role focused on maintaining momentum, driving performance and ensuring our digital storefront reflects our brand values and commercial priorities.

You’ll oversee a team of five merchandisers, guiding them to deliver data‑led merchandising excellence. Using customer insights, funnel analysis and performance metrics you’ll help optimise conversion, engagement and the overall online experience – ensuring our Click & Collect proposition continues to thrive.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. 27 days of leave plus bank holidays, optional extra leave, healthcare, pension and potential bonus. 5 days a year can be purchased. We also offer Tax Saver Tickets, a fitness centre and a subsidised cafeteria.

What you will do as a Digital Merchandising Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day‑to‑day:

Trade Performance & Site Optimisation

• Lead the team to:
  • Achieve Click & Collect sales targets through management of product visibility, availability and optimising key customer journeys
  • Optimise product presentation and navigation to improve conversion and customer satisfaction
  • Deliver a consistent and brand‑aligned product experience across all digital touchpoints
• Maintain & evolve a data‑driven merchandising model that supports site performance and customer experience
• Oversee the use of search and merchandising tools (e.g. Bloomreach) to ensure commercial efficiency

Data, Insight & KPI Reporting

• Monitor core digital KPIs (conversion, bounce rate, CTR, etc.) to assess merchandising impact
• Partner with analytics and experimentation teams to identify funnel drop‑offs and support A/B testing initiatives
• Translate customer behaviour and sales data into actionable merchandising decisions

Cross‑functional Collaboration

• Work closely with e‑commerce trading to ensure that customer journeys are focused on the most in‑demand product with the best availability
• Collaborate with buying, marketing, UX and Visual Merchandising teams to ensure product campaigns and stories are well represented online
• Align with marketing and content teams on commercial priorities and traffic‑driving initiatives
• Collaborate with SEO specialists to balance clarity of customer journey with search optimisation
• Work with digital product teams to prioritise roadmap of development work

Leadership & Team Development

• Provide clear direction and day‑to‑day leadership for the digital merchandising team
• Coach and support team members to deliver high‑quality, insight‑led outcomes

What You’ll Bring

• 5+ years in digital merchandising or e‑commerce trading, with proven team leadership experience
• Strong understanding of e‑commerce customer journeys (preferably fashion), funnel optimisation and merchandising analytics
• Experience with search and merchandising platforms (preferably Bloomreach)
• Excellent analytical skills with the ability to interpret data and drive action
• Proven ability to manage cross‑functional relationships and influence stakeholders

Does this sound like you? Great – we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential.

About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business.

Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.

If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.