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- Tasks: Create trendy, SEO-driven fashion content that boosts engagement and conversion.
- Company: Join Primark, a leading fashion retailer focused on innovation and culture.
- Benefits: Enjoy 27 days leave, flexible working, and exclusive discounts.
- Why this job: Be part of a dynamic team shaping the future of fashion content.
- Qualifications: 3-5 years in digital content writing/editing, preferably in fashion.
- Other info: Diverse team environment with opportunities for growth and mentorship.
The predicted salary is between 28800 - 43200 £ per year.
Digital Content Editor
Because your new ideas are our way new ways of working. Evolve, your way.
We’re looking for a trend-driven and strategic Digital Content Editor to join the Digital Editorial team at Primark. Working in a fast-paced environment, you\’ll create reactive fashion content that supports our trading strategy and strengthens our position in the fashion space — both online and on the high street.
This role combines creativity with commercial awareness. You’ll create on-brand, trend-led content that responds to what’s happening in fashion and be responsible for developing SEO-led editorial that drives organic traffic and supports wider customer acquisition goals.
What You’ll Get
The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.
Some of our benefits are:
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks – Discounts with some local partner business to our offices
What You’ll Do:
- Create fast-turnaround editorial content in response to fashion trends and important trading moments
- Have Click + Collect front of mind for new content ideas, focus on driving a high conversion rate through editorial and track the success of this content with the analytics team.
- Use insight tools and competitor analysis to identify reactive content opportunities that increase engagement and conversion.
- Write and optimise SEO-led articles, ensuring Primark ranks for high-value non-branded terms and is discoverable for key fashion and lifestyle searches.
- Contribute to the Click + Collect content strategy, creating editorial that drives conversion and supports commercial goals.
- Monitor and report on content performance, working with the analytics team to track success and apply insights to future content.
- Collaborate with digital trading and product teams to align content with launches, seasonal focuses and collection drops.
- Partner with the SEO team to input into keyword strategy and regularly add SEO content to the editorial calendar.
- Support editorial planning and pitch ideas for new article formats, seasonal features, and always-on content opportunities.
- Provide informal guidance to Digital Content Assistants, ensuring consistent tone and quality.
- Support international content coordination, checking in with regional teams to ensure alignment on key cultural moments and campaigns.
- Ensure consistency in tone, style and visual storytelling across platforms, working closely with Brand and Marketing teams to deliver a united voice.
What You’ll Bring
- 3–5 years\’ experience in digital content writing/editing, ideally within fashion or lifestyle.
- Excellent understanding of SEO, with a proven track record of writing content that ranks and performs.
- Strong editorial instincts with an ability to spot trends and turn them into high-performing content.
- A confident, engaging writing style with a strong grasp of Primark’s brand tone and what our customers want.
- Basic understanding of digital analytics.
- A collaborative, flexible approach – you’re just as comfortable working independently as you are brainstorming with a team.
- Strong organisational skills, attention to detail, and an ability to juggle multiple projects at once.
- A proactive mindset, ready to pitch ideas, try new formats, and use data to inform creative decisions.
- Comfortable giving editorial feedback and mentoring junior writers when required.
Ready? Good – because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.
Apply to be part of our future and we’ll help you develop yours.
If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
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Digital Content Editor employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Editor
✨Tip Number 1
Stay updated on the latest fashion trends and digital content strategies. Follow industry leaders on social media and subscribe to relevant newsletters to ensure your ideas are fresh and aligned with current market demands.
✨Tip Number 2
Familiarise yourself with Primark's brand voice and style. Create sample content that reflects their tone and approach, showcasing your understanding of their audience and how you can contribute to their content strategy.
✨Tip Number 3
Network with professionals in the fashion and digital content space. Attend industry events or webinars to connect with others who may provide insights or referrals that could help you land the job.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've used data to inform your content decisions in the past. Be ready to discuss specific metrics and outcomes during interviews to show your impact.
We think you need these skills to ace Digital Content Editor
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Content Editor position. Tailor your application to highlight how your skills and experiences align with what Primark is looking for.
Showcase Your Creativity: As a Digital Content Editor, creativity is key. Use your application to demonstrate your creative thinking. Include examples of past work that showcase your ability to create engaging, trend-driven content that resonates with audiences.
Highlight SEO Knowledge: Since the role requires a strong understanding of SEO, be sure to mention any relevant experience you have in writing SEO-led content. Provide specific examples of how your content has driven organic traffic or improved search rankings.
Demonstrate Collaboration Skills: The job involves working closely with various teams. In your application, highlight your collaborative experiences. Mention instances where you successfully worked with others to achieve common goals, especially in a fast-paced environment.
How to prepare for a job interview at Primark Stores Limited
✨Showcase Your Creativity
As a Digital Content Editor, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging and trend-driven content. Be ready to discuss how you can bring fresh ideas to the team.
✨Demonstrate SEO Knowledge
Since the role requires a strong understanding of SEO, brush up on your knowledge of keyword strategies and how to optimise content for search engines. Be prepared to discuss specific techniques you've used in past roles to improve content visibility.
✨Understand the Brand
Familiarise yourself with Primark's brand tone and style. During the interview, demonstrate your understanding of their target audience and how your writing aligns with their values and messaging.
✨Prepare for Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated with others, whether in brainstorming sessions or project management, and be ready to share these experiences.
