At a Glance
- Tasks: Lead exciting CRM automation projects and enhance customer journeys using Salesforce Marketing Cloud.
- Company: Join Primark, a dynamic retail giant that values innovation and teamwork.
- Benefits: Enjoy competitive pay, healthcare, 27 days annual leave, and flexible perks.
- Other info: Collaborative culture with opportunities for growth and learning.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: Experience in CRM operations and marketing automation, with strong technical skills.
The predicted salary is between 35000 - 45000 € per year.
Because your new ideas are our way new ways of working. Evolve, your way. Digital at Primark Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward‑thinking team.
The CRM Operations Projects Officer is responsible for delivering, optimising, and continuously improving CRM automation projects within Salesforce Marketing Cloud, ensuring high‑quality execution of automated customer journeys and strong operational processes. Working closely with the CRM Operations Automations Manager, the role translates CRM strategy, campaign briefs, and engagement initiatives into scalable, well‑governed automation solutions. It also serves as a central delivery and coordination point within CRM Operations, supporting collaboration across the CRM team and cross‑functional implementation with Campaigns, Customer Engagement, Technology, and Data teams.
What You’ll Do as a CRM Operations Projects Officer
- Lead end‑to‑end delivery of CRM automation projects in Salesforce Marketing Cloud, covering briefing, design, build, testing, launch, and post‑launch optimisation, while managing timelines, risks, and dependencies.
- Partner with the CRM Operations Automations Manager to translate CRM strategy and roadmap priorities into clear, actionable project plans.
- Design, build, and enhance automated customer journeys in Journey Builder (lifecycle, behavioural, transactional), ensuring solutions are scalable, maintainable, and aligned to best practices and platform standards.
- Continuously identify and implement optimisation opportunities across automations, improving logic, segmentation, orchestration, and data utilisation.
- Work closely with CRM Operations Coordinators to plan, prioritise, and deliver automation activity, providing clear briefs, technical direction, and day‑to‑day guidance for high‑quality execution.
- Act as a central coordination point within CRM Operations, ensuring alignment of multiple initiatives with agreed priorities, timelines, and effective handovers across briefing, build, testing, and launch stages.
- Collaborate cross‑functionally with CRM Campaigns, Engagement, Technology, and Data teams to translate briefs into automation requirements, advise on feasibility, and ensure seamless implementation, integration, and deployment.
- Own testing, QA, and governance by coordinating functional testing and UAT, reviewing builds, ensuring compliance with data standards and documentation, and maintaining runbooks and operational processes.
- Act as the first escalation point for operational and technical delivery issues, resolving where possible and escalating risks or decisions appropriately.
- Monitor automation performance and operational health, deliver reporting and insights, and drive continuous improvement by enhancing designs, processes, scalability, reliability, and reducing manual effort.
What You’ll Bring
- Solid experience in CRM operations, marketing automation, or campaign delivery within a fast‑paced B2C (preferably retail/consumer) environment, with strong attention to detail and ability to manage multiple initiatives under pressure.
- Hands‑on expertise with Salesforce Marketing Cloud (Journey Builder, Automation Studio) and exposure to tools like Movable Ink, including experience delivering automated lifecycle or transactional journeys.
- Strong technical capability in email development (HTML, CSS, and working knowledge of JavaScript) alongside experience working with CRM databases, data structures, and SQL or similar query languages.
- Analytical mindset with experience in reporting, performance monitoring, and deriving actionable insights to drive optimisation and continuous improvement.
- Confident communicator with strong collaboration and interpersonal skills, comfortable engaging senior stakeholders across marketing, digital, and technology teams, and working cross‑functionally.
- Experience supporting governance, data compliance considerations, and providing day‑to‑day guidance or quality oversight to junior team members without formal line management.
- Delivery‑focused and proactive, with strong ownership, a structured and methodical approach, ability to operate between strategy and execution, and confidence in problem‑solving and guiding others without formal authority.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: Healthcare, pension, potential bonus. You will also get 27 days of annual leave and bank holidays and you can also buy 5 more. Because Primark is all about tailoring to you we offer tax‑saver ticket, fitness centre and a subsidised cafeteria.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
CRM Operations Officer employer: Primark Stores Limited
At Primark, we prioritise our people, fostering a dynamic and collaborative work culture that empowers you to bring your ideas to life. As a CRM Operations Projects Officer, you'll enjoy comprehensive benefits including healthcare, a generous leave policy, and opportunities for professional growth within a forward-thinking digital team. Located in a vibrant environment, you'll be part of a company that values innovation and teamwork, ensuring your contributions are recognised and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Operations Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Primark. A friendly chat can open doors and give you insider info on the company culture and what they really value.
✨Tip Number 2
Prepare for the interview by diving deep into CRM operations and Salesforce Marketing Cloud. Brush up on your technical skills and be ready to discuss how you've tackled similar challenges in the past. Show us your problem-solving prowess!
✨Tip Number 3
Don’t just wait for job openings; create your own opportunities! If you see a project or initiative at Primark that excites you, reach out and express your interest. We love proactive candidates who take the initiative.
✨Tip Number 4
Follow up after your interview with a thank-you note. It’s a simple gesture that shows your enthusiasm for the role and keeps you fresh in our minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team!
We think you need these skills to ace CRM Operations Officer
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let your enthusiasm for CRM operations shine through. Share specific examples of how you've successfully managed automation projects or improved customer journeys in the past. We love seeing candidates who are genuinely excited about the role!
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight the skills and experiences that align with the job description. Use keywords from the listing, especially around Salesforce Marketing Cloud and automation, to show us you’re a perfect fit for the CRM Operations Projects Officer role.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications. Avoid jargon unless it’s relevant, and focus on what makes you stand out as a candidate for this position.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end, making the process smoother for everyone involved.
How to prepare for a job interview at Primark Stores Limited
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Salesforce Marketing Cloud, especially Journey Builder and Automation Studio. Be ready to discuss specific projects you've worked on and how you optimised customer journeys. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of reports you've created or insights you've derived that led to improvements in automation processes. This will demonstrate your analytical mindset and ability to derive actionable insights.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve engaged with stakeholders to ensure project success. This will illustrate your ability to work well in a team-oriented environment.
✨Be Ready for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities, especially regarding operational and technical delivery issues. Prepare some scenarios where you identified a problem, took ownership, and guided others to a solution. This will showcase your proactive approach and structured thinking.
