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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for top brands like Disney and Netflix.
- Company: Join Primark, a forward-thinking company that values your unique ideas.
- Benefits: Enjoy 27 days of leave, flexible working, and health benefits.
- Why this job: Make an impact in a dynamic team while shaping the future of marketing.
- Qualifications: Experience in brand partnerships, social media, and creating engaging content.
- Other info: Diverse team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Because your new ideas are our way new ways of working. Evolve, your way.
Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.
This role is a key member of the Marketing Comms leadership team, responsible for developing and executing a comprehensive license marketing strategy and engaging campaigns. Working with our breadth of partners, from Disney to Netflix to NFL, you will be at the forefront of delivering impactful marketing communications for license campaigns across multiple customer touchpoints.
What You’ll Do
- Strategy: Develop the marketing strategy and channel approach across different verticals within our license partnerships. These include sport, music, Disney, TV/Theatricals and flash trends.
- Campaign Development & Execution: Lead the development of integrated marketing campaigns across owned marketing channels. Own the end-to-end campaign process, from refining strategic propositions.
- Cross-functional Collaboration: Attend partner meetings and build strong relationships with external stakeholders. Partner with cross-functional teams to ensure campaign objectives are aligned and delivered efficiently.
- Performance Measurement & Optimisation: Analyse campaign performance and make data-driven recommendations for future campaigns.
- Brand Consistency & Innovation: Ensure all communications and creative executions are consistent with both the brand and the partners’ positioning, tone of voice and messaging guidelines.
What You’ll Bring
- Strong understanding of partnerships and brand relationships, and the complexities of ways of working.
- Organised and process driven.
- Strong budget management skills.
- Expertise in developing and implementing comprehensive marketing strategies. Experience with social media and influencer marketing is essential.
- Strong background in developing high-quality, on-brand content that resonates with diverse audiences.
What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first.
- Pension, Healthcare and potential Bonus.
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team can determine where your skills may fit in at Primark.
If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.
Senior Marketing Manager - License in City of London employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - License in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Primark or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use examples of past campaigns you've led to demonstrate your strategic thinking and how you can bring fresh ideas to the table.
✨Tip Number 3
Be prepared for the unexpected! During interviews, you might face some tricky questions. Practice your responses to common marketing scenarios, and don’t forget to highlight your experience with partnerships and brand relationships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Primark.
We think you need these skills to ace Senior Marketing Manager - License in City of London
Some tips for your application 🫡
Show Your Unique Ideas: We want to see your creativity shine through in your application. Don’t just list your experiences; share how your unique ideas can evolve our marketing strategies and campaigns.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with partnerships and brand relationships, as well as any relevant campaigns you've led that align with our values.
Be Data-Driven: Since performance measurement is key, include examples of how you've used data to optimise campaigns in the past. We love seeing candidates who can back up their strategies with solid metrics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our team.
How to prepare for a job interview at Primark Stores Limited
✨Know Your Marketing Strategy
Before the interview, brush up on your understanding of marketing strategies, especially in relation to partnerships and brand relationships. Be ready to discuss how you would develop and execute a comprehensive marketing strategy for various license partnerships, like Disney or Netflix.
✨Showcase Your Campaign Experience
Prepare examples of integrated marketing campaigns you've led in the past. Highlight your role in the end-to-end process, from refining strategic propositions to performance measurement. This will demonstrate your capability to manage campaigns effectively.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with diverse teams, be prepared to talk about your experience in cross-functional collaboration. Share specific instances where you built strong relationships with stakeholders and how that contributed to successful campaign outcomes.
✨Data-Driven Decision Making
Familiarise yourself with performance metrics and analytics tools. Be ready to discuss how you've used data to optimise campaigns in the past. This shows that you can make informed decisions that align with business objectives and improve future marketing efforts.