At a Glance
- Tasks: Lead brand strategy and ensure consistent brand expression across all channels.
- Company: Join Primark, a forward-thinking company on a mission to become a global superbrand.
- Benefits: Enjoy flexible working, healthcare, 27 days leave, and a subsidised cafeteria.
- Other info: We welcome authentic candidates; apply even if you don't meet all criteria.
- Why this job: Be part of a diverse team shaping the future of branding in a dynamic environment.
- Qualifications: 5+ years in brand strategy with experience managing design teams and developing brand systems.
The predicted salary is between 43200 - 72000 € per year.
Because your new ideas are our way new ways of working. Evolve, your way.
Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.
The newly formed Brand Team are at the start of an exciting journey to become a customer-centric Global Superbrand. Our mission is to lead, unite and equip all areas of the business to deliver on our purpose with precision.
As Brand Expression Manager you will inspire and set the standards for teams across the business to flawlessly execute our brand. Create the tools and processes to empower every one of our 80,000 colleagues and all external agencies to execute our brand consistently and powerfully. Nurture the brand and guidelines with discipline, integrity, thoughtfulness, and care.
What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first:
- Healthcare, pension, and potential bonus.
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
- Flexible Working, opportunity for an early Friday finish.
What You’ll Do:
As custodian of our precious brand, you will be accountable for:
- Setting the standards and guidelines across the broader Primark business to ensure the delivery of high quality design excellence and consistent brand communications across all channels.
- Lead and run a weekly Brand Clinic meeting to provide clear and consistent brand feedback on creative work across all markets and all channels.
- Ensuring a clear, connected and coherent brand expression that consistently delivers our brand world across all channels.
- Providing brand design and creative support for all relevant stakeholders.
- Developing consistent master brand assets, ensuring the same core personality and values are visible.
- Engaging our Brand Champions to deepen the influence and impact of brand across teams.
- Partner with Legal to manage and maintain all trademark searches and protections needed to support the brand.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- 5+ years’ experience working in-house in brand strategy, activation, identity, expression or related roles in positions of increasing responsibility for multi-national companies with 3-5 years experience managing design teams in either corporate or agency environments.
- Direct experience of developing/evolving master brand systems and expression.
- Experience translating design into channel delivery (communication, packaging, store, etc).
- Working remotely with colleagues across multiple markets.
- Likes problem solving - asks “the why” behind “the how”.
- Ability to put systems and processes in place within a matrix.
- Can engage and influence others in challenging contexts.
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team can determine where your skills may fit in at Primark.
If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
Brand Expression Manager in Reading employer: Primark Stores Limited
At Primark, we pride ourselves on being an exceptional employer that values creativity and collaboration. As a Brand Expression Manager, you'll be part of a dynamic team dedicated to shaping our customer experience while enjoying a supportive work culture that prioritises employee well-being with benefits like flexible working, generous leave, and professional development opportunities. Join us in our mission to become a customer-centric Global Superbrand, where your ideas will help drive meaningful change across our 80,000-strong workforce.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Expression Manager in Reading
✨Tip Number 1
Familiarise yourself with Primark's brand values and current marketing strategies. Understanding their brand identity will help you align your ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Brand Expression Manager role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand expression in previous roles. Highlighting your experience with multi-national companies will demonstrate your capability to handle the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your problem-solving skills by preparing to discuss challenges you've faced in brand management and how you overcame them. This will illustrate your ability to think critically and adapt in a dynamic environment.
We think you need these skills to ace Brand Expression Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in brand strategy, activation, and design management. Use specific examples that demonstrate your ability to lead teams and develop brand systems.
Craft a Compelling Cover Letter:In your cover letter, express your passion for brand expression and how your ideas align with Primark's mission. Mention your experience in nurturing brand guidelines and your approach to engaging stakeholders.
Showcase Your Problem-Solving Skills:Provide examples in your application of how you've tackled challenges in previous roles. Highlight your ability to ask the right questions and implement effective systems and processes.
Highlight Collaborative Experience:Emphasise your experience working with diverse teams across multiple markets. Discuss how you’ve influenced others and fostered collaboration in challenging contexts to achieve brand consistency.
How to prepare for a job interview at Primark Stores Limited
✨Showcase Your Brand Knowledge
Make sure to demonstrate your understanding of brand strategy and expression during the interview. Be prepared to discuss how you've successfully managed brand guidelines in previous roles and how you can apply that experience at Primark.
✨Prepare for Creative Problem Solving
Since the role involves engaging with various stakeholders and solving complex branding challenges, think of examples where you've effectively navigated difficult situations. Highlight your ability to ask the right questions and find innovative solutions.
✨Emphasise Team Collaboration
As a Brand Expression Manager, you'll be working closely with diverse teams. Share experiences that showcase your ability to collaborate and influence others, especially in challenging contexts. This will demonstrate your fit within their team-oriented culture.
✨Familiarise Yourself with Their Brand
Before the interview, take time to research Primark's brand identity and recent campaigns. Being able to discuss their brand voice and how you can contribute to its evolution will show your genuine interest and preparedness for the role.
