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- Tasks: Lead our SEO strategy and create engaging content for a vibrant beauty brand.
- Company: Join a fast-growing beauty company in Berlin with a fun, inspiring culture.
- Benefits: Enjoy flexible work hours, generous vacation, and a €500 workspace allowance.
- Why this job: Make a real impact in the beauty industry while growing your skills.
- Qualifications: 3-5 years in SEO and content management; fluent in English and German.
- Other info: Be part of a diverse team that values unique perspectives and experiences.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin. Our heartfelt mission: Glow moments that last — for our community and for us as a team. Working at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.
Role Overview
We are looking for an experienced SEO & Content Manager to own our organic search strategy and digital content systems, including our DAM platform (Bynder). You will lead SEO performance across technical, on‑page, and AI/LLM search dimensions while building scalable content infrastructure for campaigns and international expansion. You will collaborate with Marketing and Tech to ensure search‑optimized, strategically structured content. This strategic role includes operational support in Shopify or DAM during peak periods.
Responsibilities
- SEO Strategy & Execution: Own our organic search strategy end‑to‑end—from keyword research and competitive analysis to on‑page optimization and E‑E‑A‑T improvements. Steer our external SEO agency, build scalable international frameworks, and ensure every launch follows SEO best practices.
- AI/LLM Search & Technical SEO: Stay ahead by developing visibility strategies for AI‑powered search (Google SGE, ChatGPT Search, Perplexity) and creating content optimized for LLM retrieval. Lead technical audits and partner with Product/Engineering to resolve crawl, indexation, and performance issues.
- Digital Asset Management (DAM) Ownership: Take full ownership of Bynder—shape taxonomy, metadata, tagging, and governance to keep assets organized and accessible. Drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams across the organization.
- On‑Site Content Optimization: Develop SEO‑informed content structures for PDPs, landing pages, and collections that perform. Ensure quality and alignment through QA and step in to support Shopify/Bynder updates when the team needs it most.
- Internationalization & Scalability: Build modular content and asset frameworks designed to scale across markets. Create localization guidelines and ensure our systems are ready for efficient, seamless international rollouts.
Experience & Qualifications
- Fluent English & German (C1‑2) is required. Additional languages such as French, Dutch, Italian, or Spanish are a strong plus.
- 3–5+ years of experience in SEO, content management, or digital experience management (D2C wellness, beauty, and supplement sectors preferred).
- Strong technical SEO expertise and understanding of organic growth levers.
- Experience with AI/LLM search or strong interest in emerging AI‑driven search dynamics.
- Hands‑on experience with Shopify and digital asset workflows.
- Experience with DAM platforms (Bynder experience is a strong plus).
- Highly organized, structured, and detail‑oriented.
- Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
- Excellent communication skills and ability to collaborate cross‑functionally.
- Comfortable balancing strategic work with hands‑on execution.
Benefits & Perks
- Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.
- Home office? Done right. One‑time €500 allowance to set up your perfect workspace. Fully equipped from day one. Mac or Windows – you choose what works best for you.
- Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
- Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
- Enjoy 40% off our entire product range – yes, everything.
- Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!
- Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
- Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
- Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
- Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.
- Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu – proof of the strong, positive, and genuine culture we live every day.
- Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.
Yay! You’ve made it this far. But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an under‑represented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
SEO & Content Manager (all genders) employer: Primal State Performance GmbH
Contact Detail:
Primal State Performance GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Content Manager (all genders)
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO and content management projects. Use real examples to demonstrate how you’ve driven organic growth and optimised content.
✨Tip Number 3
Prepare for interviews by researching Glow25’s mission and values. Think about how your experience aligns with their goals, especially in SEO and digital content strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly.
We think you need these skills to ace SEO & Content Manager (all genders)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO & Content Manager role. Highlight your relevant experience in SEO, content management, and any specific tools like Bynder or Shopify that you’ve used. We want to see how you can glow with us!
Show Your Passion for Beauty and Wellness: In your application, let your love for the beauty and wellness industry shine through. Share any personal experiences or insights that connect you to our mission of creating lasting glow moments. We’re all about passion here at Glow25!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your skills and achievements stand out. We appreciate a well-structured application that’s easy to read and shows off your strengths!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and let’s get started on this journey together!
How to prepare for a job interview at Primal State Performance GmbH
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss your experience with keyword research, technical audits, and AI-driven search strategies. They’ll want to see that you can not only talk the talk but also walk the walk when it comes to optimising content.
✨Showcase Your Content Management Skills
Prepare examples of how you've successfully managed digital content systems in the past. If you’ve worked with Bynder or similar DAM platforms, highlight that experience. They’re looking for someone who can take ownership, so demonstrate how you’ve done this in previous roles.
✨Be Ready to Collaborate
This role involves working closely with marketing and tech teams, so be prepared to discuss how you’ve collaborated cross-functionally in the past. Share specific examples of how your teamwork has led to successful projects or campaigns, especially in the beauty or wellness sectors.
✨Emphasise Your Organisational Skills
Given the fast-paced nature of the company, they’ll want to know how you stay organised and manage multiple tasks. Bring up any tools or methods you use to keep track of projects and deadlines, and be ready to explain how you ensure quality and alignment in your work.
