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For Companies At a Glance
- Tasks: Craft creative strategies and optimise content for top platforms like Meta, TikTok, and Google.
- Company: Glow25, a vibrant beauty brand redefining pro-aging in Berlin.
- Benefits: Flexible hours, home office allowance, 30+ vacation days, and exclusive discounts.
- Why this job: Join a fun team and make a real impact in the beauty industry.
- Qualifications: 5+ years in performance-driven creative strategy; fluent in German and English.
- Other info: Diverse and inclusive workplace with strong growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Glow25
We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin. Our heartfelt mission: Glow moments that last — for our community and for us as a team. Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Join Glow25 and help us redefine beauty.
In a highly autonomous role within the Performance Marketing Ad Creation Team, you craft creative strategies, define acquisition angles, and optimize content across Meta, TikTok, Google/YouTube, Native, and partner page funnels. You collaborate closely with the Team Lead Ad Creation, Performance Marketing, Partner/Advertorial Pages, and the Creative Pod to produce standout assets with strong performance impact. Build for an international‑first setup with structured cross‑market knowledge transfer and asset sharing across all teams.
Responsibilities
- You develop creative strategies, story angles, and messaging frameworks for paid channels and partner pages—spanning short‑form and long‑form formats, tailored for both video and written content.
- You translate customer insights and performance data into innovative, high‑converting content ideas.
- You collaborate with the Team Lead Ad Creation, Performance Marketing, Partner Pages, and the Creative Pod to execute assets end‑to‑end.
- You write briefs, scripts, and hooks, and you oversee creative production.
- You continuously test and optimize content formats based on performance data.
- You stay ahead of platform trends and identify new opportunities for acquisition content.
- You own end‑to‑end project management for creative delivery, business‑as‑usual and campaign updates, including timelines, stakeholder alignment, and QA.
Qualifications & Experience
- You’re fluent in both German and English – native speaker or C1 level.
- 5+ years experience in performance‑driven creative strategy (ideally D2C/beauty/wellness).
- Strong understanding of paid social and partner page creative mechanics.
- Proven track record of high‑performing ads and funnel assets.
- Excellent storytelling, analytical thinking, and briefing skills.
- Fast, structured, performance‑focused working style.
Benefits & Perks
- Work flexibly – flexible hours and smart time tracking.
- Home office allowance: one‑time €500 to set up your workspace.
- Fully equipped from day one – Mac or Windows.
- Glow Card – €50 each month.
- Learning support – Glowcademy, dedicated learning time, personal development support.
- 40% off our entire product range.
- 30 vacation days + 1 personal holiday + up to 10 additional unpaid days + New Year’s Eve off.
- Company health insurance reimburses up to €600 per year for vision, alternative medicine, dental.
- After probation, we contribute €600 toward your pension plan, and a 20% top‑up on any additional contributions.
- Exclusive partner perks – discounts and special offers from top brands.
- Glow25 merch.
- We’ve been recognized as a Top Company on Kununu for five years in a row.
- Physical activity options – Urban Sports Club or Wellpass.
We’re excited to meet you! Don’t hesitate! Especially if you’re a woman or from an underrepresented group. Even if you don’t check every box, we encourage you to apply. We believe that a diverse range of perspectives and experiences makes a team stronger.
Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders) employer: Primal State Performance GmbH
Contact Detail:
Primal State Performance GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)
✨Tip Number 1
Get to know the company inside out! Research Glow25's mission, values, and recent campaigns. This will help you tailor your approach and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your storytelling skills. Think of examples from your past work that showcase your creative strategies and performance-driven results. Make sure to highlight how you can contribute to Glow25's mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Glow25 family. Let’s make those glow moments happen together!
We think you need these skills to ace Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique storytelling skills. Remember, we’re looking for someone who can think outside the box and bring fresh ideas to the table.
Tailor Your Application: Make sure to customise your application for the Senior Creative Strategist role. Highlight your experience in performance-driven creative strategy and how it aligns with our mission at Glow25. We want to see how you can contribute to redefining beauty with us!
Be Data-Driven: Don’t forget to mention your analytical skills! We love candidates who can translate customer insights and performance data into high-converting content ideas. Share examples of how you've used data to optimise campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at Glow25!
How to prepare for a job interview at Primal State Performance GmbH
✨Know Your Creative Stuff
Before the interview, dive deep into Glow25's brand and its mission. Familiarise yourself with their products and marketing strategies. Be ready to discuss how your creative strategies can align with their vision of redefining beauty.
✨Showcase Your Data Skills
Since this role involves translating performance data into content ideas, prepare examples of how you've used analytics in past projects. Bring specific metrics that demonstrate your success in creating high-performing ads.
✨Be Ready to Collaborate
Collaboration is key in this role. Think of examples where you’ve worked closely with teams to produce standout assets. Highlight your experience in managing projects end-to-end and how you ensure stakeholder alignment.
✨Stay Ahead of Trends
Research current trends in performance marketing, especially on platforms like Meta, TikTok, and Google. Be prepared to discuss how you can leverage these trends to create innovative acquisition content that resonates with Glow25’s audience.
