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For Companies At a Glance
- Tasks: Lead sales strategy in aerospace and defence, driving growth and building key partnerships.
- Company: Join a leading player in the aerospace and defence manufacturing sector.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make an impact in a vital industry while leveraging your expertise in complex sales.
- Qualifications: Senior sales experience in aerospace and defence with strong industry connections.
- Other info: Opportunity to shape the future of industrial automation in a regulated environment.
The predicted salary is between 48000 - 72000 £ per year.
This is a development-led sales role suited to an individual with deep experience across the aerospace and defence manufacturing ecosystem. The successful candidate will bring strong market knowledge, established relationships within Prime Contractors and their supply chains, and the credibility required to position industrial automation solutions into complex, regulated production environments.
Key Responsibilities
- Define and execute the commercial strategy for the Aerospace & Defence Manufacturing vertical, from initial market entry through to scale.
- Develop a structured business plan covering revenue targets, pipeline creation, key accounts, and growth milestones across Primes and Tier suppliers.
- Identify and prioritise opportunities within defence manufacturing programmes, platform supply chains, and long term production contracts.
- Monitor market trends, customer investment plans, and competitor activity within defence manufacturing to inform strategy.
- Lead all new business development activity across Defence Primes, Tier 1, Tier 2, and specialist manufacturing partners.
- Build and manage a strong pipeline of complex, long cycle opportunities, including framework agreements and multi year programmes.
- Engage with senior stakeholders across engineering, manufacturing, procurement, supply chain, and programme management functions.
- Drive high value commercial negotiations and support contract closure in line with governance and compliance requirements.
- Support marketing activity by shaping sector messaging, value propositions, and positioning relevant to defence manufacturing customers.
- Provide structured feedback from customers and programmes into product strategy, supplier engagement, and solution development.
- Build long term, trusted partnerships with key strategic accounts within the defence manufacturing supply chain.
- Ensure a high standard of customer engagement, account development, and delivery alignment.
- Maintain awareness of aerospace and defence sector requirements, including quality standards, export controls, and regulated supply chain obligations.
- Support bid governance, risk review, and internal approval processes for complex defence-related opportunities.
- Own and report sales performance, forecasts, and KPIs for the Aerospace & Defence Manufacturing vertical.
- Provide regular updates to senior leadership on progress, risks, and market opportunities.
Essential Experience & Skills
- Significant senior sales or commercial leadership experience within Aerospace and Defence Manufacturing.
- Proven experience working with Defence Prime Contractors and Tier 1 or Tier 2 suppliers.
- Background in industrial automation, engineering, electrical, electronic, or technically engineered solutions.
- Demonstrated success selling into complex, regulated manufacturing environments.
- Strong understanding of defence manufacturing procurement cycles, long term programmes, and supplier qualification processes.
- Established network of industry contacts across defence manufacturing and supply chain organisations.
- Ability to operate strategically while remaining hands-on and commercially driven.
- Experience negotiating and closing high value, technically complex contracts.
- Track record of launching or scaling a new sector, vertical, or business unit.
- Working knowledge of defence sector compliance, quality standards, and export control considerations.
- Experience interacting with MoD-related programmes through supply chain engagement, rather than direct government sales.
- Formal business qualification such as MBA or equivalent is desirable.
Vertical Sales Manager in Coventry employer: Primaire Consulting Ltd
Contact Detail:
Primaire Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vertical Sales Manager in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in aerospace and defence. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews by doing your homework. Understand the company’s position in the market, their recent projects, and how your experience aligns with their needs. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight your past successes in sales and business development. We’re talking numbers, growth percentages, and any big contracts you’ve closed. Make them see the value you bring!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, hit that apply button and let’s get you on the path to landing that Vertical Sales Manager role!
We think you need these skills to ace Vertical Sales Manager in Coventry
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the aerospace and defence manufacturing sector. We want to see your knowledge shine through in your application, so do a bit of research on market trends and key players.
Tailor Your Application: Don’t just send a generic CV and cover letter! We’re looking for someone who can define and execute a commercial strategy, so make sure to highlight your relevant experience and how it aligns with our needs in the aerospace and defence vertical.
Showcase Your Relationships: We value established relationships within Prime Contractors and their supply chains. In your application, share examples of how you've built and maintained these connections, as well as any successful negotiations you've led.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid jargon and fluff. And remember, applying through our website is the best way to get your application in front of us!
How to prepare for a job interview at Primaire Consulting Ltd
✨Know Your Market Inside Out
Before the interview, dive deep into the aerospace and defence manufacturing ecosystem. Familiarise yourself with current market trends, key players, and recent developments. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their commercial strategy.
✨Showcase Your Relationships
Be prepared to discuss your established relationships with Defence Prime Contractors and Tier suppliers. Bring examples of how these connections have led to successful partnerships or contracts in the past. This will demonstrate your credibility and ability to navigate complex supply chains.
✨Prepare for Complex Negotiations
Since this role involves high-value negotiations, think of specific instances where you've successfully closed complex contracts. Be ready to explain your approach, the challenges you faced, and how you overcame them. This will highlight your strategic thinking and hands-on experience.
✨Engage with Senior Stakeholders
Practice how you would engage with senior stakeholders across various functions like engineering and procurement. Prepare questions that show your understanding of their needs and how you can align your strategies with their goals. This will showcase your collaborative mindset and ability to build long-term partnerships.
