As a Communication & Marketing Advisor you will be telling the story of Prima, by delivering a comprehensive communication and marketing service for the Group focusing on best practice, improving quality, consistency and impact of our communications and output.
Responsibilities
- Supporting Prima's aims by planning communications and campaigns, managing the consistent distribution of information to all stakeholders.
- To identify, research and develop opportunities and content that will present a positive image of the organisation, raise its profile, develop its reputation and maximise reach.
- To co‑ordinate the preparation of press releases including content and responses to media enquiries and developing good working relationships with media outlets.
- To promote activities Prima is involved in to relevant stakeholders.
- To create content and regularly update and prepare relevant material for all channels, print and digital. This includes social media and digital platforms and emerging channels.
- Monitor the effectiveness and impact of marketing and communications campaigns and use this to inform decision making.
- Support with the planning and managing of events where promotion of Prima and our activities is required.
- Liaise with a range of external suppliers, including print, mailing houses, web hosts and merchandise companies to ensure value for money.
- Liaise with press as and when media enquiries come in.
Design
- To act as brand ambassador controlling the creative design and publications of communication, marketing and promotional materials.
- To design and manage the website, responsible for collating the content and format of our website and the functionality for users, including accessibility requirements.
- To produce corporate documents, including the Annual Report, customer newsletters and other regular publications, collating data and content, using design software.
- Shooting and editing visual content, creating videos, images and graphics that are engaging and informative using cameras, video recording equipment and drones.
Collaboration
- Support Prima in identifying and submitting award nominations and applications where relevant to our objectives.
- Manage the communication aspect of the intranet, ensuring content is engaging.
- Support other teams with drone usage for surveys and other uses.
- Work with partners to develop content, communications and marketing materials for example LCR and CHP, managing their social media accounts and websites as required.
Attributes
- Proactive, self-starting and self-motivated.
- Creative approach to communications.
- Relationship management.
- Organised.
- Project management.
- Adaptable.
- Customer focus.
- Eye for detail.
- Influencing skills, able to communicate at all levels.
- Demonstrates drive and resilience.
Qualifications
- Full driving licence and use of a car for work.
- Educated to A Level standard or equivalent.
- Marketing/communications/PR qualification, degree or equivalent; CIM accreditation would be desired.
- Experience of working within a communication and/or marketing role where focus has been on producing high quality content and campaign management.
- Having experience across a broad range of media including digital, social and print to produce engaging content and campaigns.
- Experience of delivering high quality information within required timescales.
- Digital marketing experience (including website, CMS and social media).
- Strong IT skills in packages relevant to the role (InDesign, Adobe, Canva, Illustrator, Squarespace).
- Experience of video creation – shooting and editing.
- Experience of working with design agencies and external suppliers, including briefing and project managing their activities.
- Contributing to and fulfilling design, photography and film briefs.
- Knowledge of customer segmentation methods for targeted communications.
- Share our vision and values, possess a can‑do attitude, and want to be at the forefront of shaping Prima Group's ambitions.
Benefits
- Healthcare Cash Plan scheme – offering contribution to dental and optician costs, mental health support sessions and virtual GP appointments.
- Salary sacrifice scheme for qualifying staff.
- Pension scheme.
- 24 days annual leave plus bank holidays plus 4 additional Concessionary Days over the Christmas period.
- Day off on your birthday (additional day).
- Volunteering Scheme.
- Long Service Awards.
- 35‑hour week Monday‑Friday.
- Fully flexible working arrangements – hybrid working from the office and from home.
- Free parking on site at Prima's two offices.
- Enjoy Benefits Membership – offering great perks such as reduced gym membership and technology loans.
- Members of Investors in People (Gold Award).
