At a Glance
- Tasks: Lead marketing strategies and campaigns to boost Prima's presence in the UK market.
- Company: Join a leading, award-winning cheese processing business with a 30-year heritage.
- Benefits: Enjoy hybrid working, increasing annual leave, and comprehensive employee benefits.
- Other info: Be part of a diverse team that values your ideas and supports your career development.
- Why this job: Make a real impact in a dynamic role that supports growth and customer engagement.
- Qualifications: Experience in B2B marketing, strong analytical skills, and a relevant qualification required.
The predicted salary is between 50000 - 65000 £ per year.
Location: Islington, London (With travel to Seaham, County Durham)
Holiday club
Employee Benefits Platform
Employee Assistance Programme & 24/7 GP access
Increasing annual leave entitlement based on length of service
Hybrid working opportunities available upon successful completion of the probationary period
About Prima
Prima is a leading, award-winning, multi-site cheese processing business operating across B2B markets in the UK and internationally. With a proud 30 year heritage, we are recognised for quality, consistency and service, underpinned by our values of Passion, Respect, Integrity, Motivation and Ambition.
The Opportunity
We are seeking a strategic and commercially astute Marketing Lead – UK to drive Prima’s marketing approach across the UK market. Working as part of the marketing function and in close partnership with our UK commercial teams, you will shape direction, guide execution and ensure delivery of impactful, market‑relevant activity. This role is key to strengthening Prima’s presence within the UK, supporting customer engagement and driving sustainable commercial growth. You will bring strong experience in B2B marketing, ideally with some exposure to B2C, alongside a solid understanding of the UK market landscape. A key part of this role is taking an insight‑led approach to ensure marketing activity is targeted, relevant and delivers measurable impact. Experience of exhibitions and industry events within the UK will also be important.
Key Responsibilities
- You will play a key role in evolving Prima’s UK marketing approach, identifying opportunities and working closely with commercial teams to support growth across both existing customers and new business.
- You will ensure a consistent and confident brand presence across the UK, guiding campaigns, communications and events so that Prima stands out in the marketplace.
- This includes shaping exhibition and industry event activity to deliver strong impact and commercial return.
- You will be supported by our wider marketing team, including our Social Media Producer, Events Coordinator and Graphic Designers, and will help set clear direction for delivery.
- This includes developing strong briefs and ensuring all activity is aligned to priorities and delivered to a high standard.
- You will also use insight and performance data to evaluate effectiveness, identify opportunities for improvement and continuously refine marketing activity.
What We’re Looking For
We’re looking for someone with strong UK market experience who combines strategic thinking with a hands‑on, delivery‑focused approach. You’ll have a solid understanding of B2B marketing, with some exposure to B2C, and experience delivering campaigns and events that drive engagement and commercial outcomes. You’ll bring strong commercial awareness, with the ability to maximise the impact of marketing activity, alongside the confidence to influence stakeholders and align closely with sales teams. An analytical mindset is key, supported by excellent communication and relationship‑building skills. A relevant qualification in Marketing, Events Management or a related field is required, along with proven experience in a similar role.
Why Join Prima?
We believe our people are our most valuable ingredient. We foster an environment of mutual respect, offer ongoing support, and encourage career development through training and internal progression. At Prima, your voice matters, your ideas are welcomed, and your ambition is supported—giving you the opportunity to truly grow and develop your career.
Diversity & Inclusion
We are proud of our inclusive and diverse workforce, people are the key to our success, we are committed to providing employees with the necessary support to excel during their career with Prima.
Marketing Lead - UK in Seaham employer: Prima Cheese
At Prima, we pride ourselves on being an exceptional employer, offering a supportive work culture that values mutual respect and encourages career development. With hybrid working opportunities, a comprehensive benefits platform, and a commitment to diversity and inclusion, we empower our employees to thrive both personally and professionally in our vibrant Islington office. Join us to be part of a passionate team dedicated to driving impactful marketing strategies in the dynamic cheese processing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - UK in Seaham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prima Cheese and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prima Cheese are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prima Cheese on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prima Cheese. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - UK in Seaham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prima Cheese. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prima Cheese:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prima Cheese’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prima Cheese
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prima Cheese will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prima Cheese, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
