At a Glance
- Tasks: Lead global marketing strategies and drive impactful campaigns across international markets.
- Company: Join Prima, a leading cheese processing business with a 30-year heritage.
- Benefits: Enjoy hybrid working, increasing annual leave, and access to health programmes.
- Other info: Be part of a diverse team that values your ideas and supports your ambition.
- Why this job: Make a meaningful impact in a dynamic environment while growing your career.
- Qualifications: Experience in international marketing and a relevant qualification in Marketing or Events Management.
The predicted salary is between 60000 - 80000 £ per year.
Location: Islington, London (with travel to Seaham, County Durham and international travel)
About Prima
Prima is a leading, award-winning, multi-site cheese processing business operating across B2B markets in the UK and internationally. With a proud 30 year heritage, we are recognised for quality, consistency and service, underpinned by our values of Passion, Respect, Integrity, Motivation and Ambition.
The Opportunity
We are seeking a strategic and commercially astute Marketing Lead – Global to shape and drive Prima’s international marketing approach. Working as part of the marketing function and in close partnership with our global commercial teams, you will set direction, guide execution and ensure delivery across multi-market activity. This role is key to strengthening Prima’s presence across international markets and supporting sustainable commercial growth. You will bring proven experience in international marketing, including global exhibitions, alongside a strong understanding of B2B environments and some exposure to B2C. Just as importantly, you’ll take a thoughtful, insight-led approach, understanding local market nuances and using this knowledge to ensure marketing is relevant, culturally aligned and impactful in each region.
Key Responsibilities
- You’ll play a key role in evolving Prima’s global marketing approach, identifying opportunities and working closely with commercial teams to support expansion across both new and existing markets.
- You’ll ensure a consistent and confident brand presence worldwide, guiding campaigns, communications and international events so that Prima stands out in every market. This includes shaping exhibition activity to deliver strong impact and commercial return.
- You’ll be supported by our wider marketing team, including our Social Media Producer, Events Coordinator and Graphic Designers, and will help set clear direction for delivery. This includes developing strong briefs and making sure everything is delivered to a high standard and aligned with priorities.
- You’ll also use insight and performance data to understand what’s working well and where there are opportunities to improve.
What We’re Looking For
We’re looking for someone with strong experience across international markets, who combines strategic thinking with a hands-on, delivery-focused approach. You’ll have a solid understanding of B2B, with some exposure to B2C, and experience delivering exhibitions on a global scale. You’ll bring strong commercial awareness, with the ability to maximise the impact of marketing activity, alongside the confidence to influence stakeholders across regions. An analytical mindset is key, supported by excellent communication and relationship-building skills. At Prima, we value people who are naturally driven and take pride in what they do. We’re looking for someone who is motivated to grow, succeed and make a meaningful impact. A relevant qualification in Marketing, Events Management or a related field is required, along with proven experience in a similar role.
Why Join Prima?
We believe our people are our most valuable ingredient. We foster an environment of mutual respect, offer ongoing support, and encourage career development through training and internal progression. At Prima, your voice matters, your ideas are welcomed, and your ambition is supported giving you the opportunity to truly grow and mature your career.
Diversity & Inclusion
We are proud of our inclusive and diverse workforce. Our people are key to our success, and we are committed to providing the support needed for everyone to thrive at Prima.
Marketing Lead - Global in Seaham employer: Prima Cheese
At Prima, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that values every team member's contributions. With opportunities for hybrid working, a comprehensive benefits platform, and a commitment to employee growth through training and internal progression, we empower our staff to thrive both personally and professionally. Join us in Islington, London, where your ideas are valued, and you can make a meaningful impact in the global cheese processing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Global in Seaham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prima Cheese and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prima Cheese are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prima Cheese on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prima Cheese. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Global in Seaham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prima Cheese. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prima Cheese:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prima Cheese’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prima Cheese
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prima Cheese will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prima Cheese, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
