Senior Licensing Manager – Maternity Cover

The Senior Licensing Manager (Maternity Cover) is responsible for delivering the Premier League’s licensing programme. This includes managing key licensee relationships and driving commercial performance. The role owns the development of high-quality licensed products that maximise fan engagement and revenue for the Premier League and its Clubs.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 1.2 billion homes in 189 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

• Licensee Management
  • Lead day to day relationships and contract management across Premier Leagues Licensees – including but not limited too – PUMA, Topps, Avery Dennison, Football Manager and Rezzil.
  • Work with licensees to set and track clear commercial objectives for each season that support driving revenue growth and performance.
  • Ensure all contractual rights and obligations are delivered across the licensee portfolio.
  • Provide regular royalty and revenue updates with clear performance insights and recommendations to the Director of Commercial Development and Chief Commercial Officer.
• Product & Brand
  • Work with licensees and internal brand teams to shape product roadmaps, ensuring high quality, innovative outputs that align to the Premier League brand.
  • Identify potential new product categories and licensing opportunities across growth areas.
• Team Management
  • Day to day management of the licensing team, ensuring effective delivery of product approvals and partner management.
  • Support Licensing Managers to achieve their objectives aligned to business goals.
  • Responsible for any relationships with external agencies, consultants and budget management for the licensing team.
  • Stakeholder management of key relationships between, licensees, clubs, and internal teams on anything licensing related.

Requirements for the role

Considerable experience in licensing, partnerships, sponsorship, commercial.