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- Tasks: Lead marketing strategies to drive growth for PRI's events and training programmes.
- Company: Join PRI, the global leader in responsible investment, shaping a sustainable financial future.
- Benefits: Enjoy hybrid work, flexible hours, and a supportive, inclusive environment.
- Why this job: Make an impact in responsible investment while collaborating with diverse teams and stakeholders.
- Qualifications: Bachelor's degree in Marketing or related field; proven B2B marketing experience required.
- Other info: We encourage applications from under-represented groups and offer flexibility in work arrangements.
The predicted salary is between 49000 - 68000 £ per year.
LOCATION: Hybrid · London, City of, UK. Please note, where PRI has an office there is an expectation to work a minimum of 2 days per week.
BASIS: Full-Time Permanent
SALARY: £57,000 - £68,000 (GBP)
CLOSING DATE: 8:00pm, 16th Mar 2025 GMT
About the PRI: The PRI is the world's leading proponent of responsible investment. It works to understand the investment implications of environmental, social and governance (ESG) factors and to support its international network of investor signatories in incorporating these factors into their investment and ownership decisions. The PRI's three distinct capabilities relate to the core elements of the PRI's approach to achieving a sustainable financial system:
- Translate RI (Responsible Investment) thought leadership into insights and practical support that is tailored to what signatories need to progress their RI practice.
- Convene our vast network to create opportunities for collaborative action.
- Harness our global scale to influence policymakers and regulators to effect system change.
Job Description: As the Growth Marketing Manager, you will work with the Head of Digital Marketing to evaluate, plan and develop opportunities for the PRI's commercial growth via marketing. The Growth Marketing Manager will work largely across our flagship events including PRI in Person as well as our Academy training arm, plus generating new signatory growth in emerging markets. This role will work across web, email, social, and paid channels to execute the intended strategies for growth. As well as working with colleagues in the Digital Marketing Team, this role will work with colleagues across the events, Academy, and Responsible Investment Ecosystem teams to understand objectives and audiences for the campaigns.
Core Responsibilities:
- Work with the Head of Digital Marketing to develop and deliver the commercial aspects of the PRI marketing strategy.
- Work with senior stakeholders to support the development of new revenue opportunities - e.g. sponsored webinars, awards, events, etc.
- Analyse and enhance acquisition funnels to acquire new users effectively, reporting on learnings and recommendations for future growth.
- Manage and deliver content across paid channels as well as content on owned channels that support commercial endeavours.
- Create commercial marketing content - for example messaging, email writing and ad-hoc social post development.
- Support the work to build and foster partnerships with appropriate third-party organisations.
- Assess the landscape for new technology and opportunities to support the improvement of commercial marketing.
Person Specification:
- Bachelor's degree in English, Marketing, or a related field (or equivalent experience).
- Demonstrable proven professional marketing experience, including significant time spent working with B2B or finance brands.
- Strong eye for detail and ability to proofread and edit complex text.
- Advanced knowledge of PPC, paid social media and other paid channels.
- Experience of driving partnership marketing campaigns.
- Experience with analytics - providing end-to-end campaign reports.
- Able to translate analytics for colleagues without a marketing background and make recommendations.
- Strong written and verbal communication skills.
- Self-starter with excellent time management skills and attention to detail.
- Understanding of how to optimise written content for digital campaigns.
- Solid understanding of good social content that is likely to convert.
- Proven results in customer acquisition.
- Experience working on new product launches, market sizing and showing the results.
- Experience working on a B2B campaign for a professional audience.
- Knowledge of ESG and Financial Services is a bonus.
- A collaborative and consultative approach to working with others & committed to fostering an inclusive environment.
We particularly welcome candidates from under-represented groups, including Black, Asian, and other People of Colour, those with visible or non-visible disabilities, LGBTQ+ candidates and those who are neurodivergent.
The PRI is committed to offering flexibility to our employees, both formal (e.g. part-time work) and informal (e.g. a shift in hours to accommodate caring responsibilities). Please talk to us about how we could make this role flexible for you.
N.B. We reserve the right to close a vacancy in the event of an overwhelming response or a change in business priorities.
Growth Marketing Manager employer: PRI Association
Contact Detail:
PRI Association Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with the PRI's mission and values, especially their focus on responsible investment. This will help you align your discussions and demonstrate your genuine interest in their work during interviews.
✨Tip Number 2
Network with professionals in the ESG and finance sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into the industry, which can be beneficial for your application.
✨Tip Number 3
Showcase your experience with B2B marketing campaigns, particularly those that have driven customer acquisition. Be prepared to discuss specific strategies you've implemented and the results achieved.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in PPC and social media. Being knowledgeable about current tools and techniques will demonstrate your commitment to growth and innovation in the role.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly with B2B or finance brands. Emphasise your achievements in customer acquisition and any specific campaigns you've worked on that align with the responsibilities of the Growth Marketing Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for responsible investment and how your skills can contribute to the PRI's mission. Mention specific examples of past successes in marketing strategies, especially those involving partnerships and digital channels.
Showcase Analytical Skills: Demonstrate your ability to analyse marketing data by including examples of how you've used analytics to drive campaign success. Be prepared to discuss how you can translate complex data into actionable insights for stakeholders.
Highlight Collaboration Experience: Since the role involves working with various teams, emphasise your collaborative approach. Share examples of how you've successfully worked with different departments to achieve common goals, particularly in marketing initiatives.
How to prepare for a job interview at PRI Association
✨Understand the PRI's Mission
Before your interview, make sure you have a solid grasp of the PRI's mission and values. Familiarise yourself with their approach to responsible investment and how it relates to marketing strategies. This will show your genuine interest in the role and the organisation.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially those involving B2B or finance brands. Highlight specific campaigns you've worked on, particularly those that drove customer acquisition or involved partnership marketing. Use metrics to demonstrate your success.
✨Prepare for Technical Questions
Given the emphasis on PPC, paid social media, and analytics in the job description, be ready to answer technical questions related to these areas. Brush up on your knowledge of digital marketing tools and be prepared to discuss how you've used analytics to inform your marketing strategies.
✨Demonstrate Collaboration Skills
The role requires working closely with various teams, so be ready to provide examples of how you've successfully collaborated in the past. Discuss your approach to fostering an inclusive environment and how you handle feedback from colleagues with different expertise.
