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For Companies At a Glance
- Tasks: Lead and develop a high-performing PR team for luxury clients.
- Company: Boutique PR agency with a global presence in luxury destinations.
- Benefits: Generous salary, unlimited bonuses, hybrid working, and extensive training.
- Why this job: Shape groundbreaking campaigns and elevate luxury brands on a global scale.
- Qualifications: Proven senior PR leader with experience in property, travel, and hospitality.
- Other info: Dynamic role with excellent career growth and mentorship opportunities.
The predicted salary is between 90000 - 100000 £ per year.
£90,000–£100,000 + excellent new business bonus. Hybrid working - 3 days office 2 at home.
We’re working with a boutique, PR and Comms agency (with offices in the UK, Dubai and the US), seeking a Director to lead and scale the UK team. Their clients are global luxury destination and hospitality clients whose projects are truly groundbreaking, so you will have the opportunity to lead on some unforgettable global campaigns.
The Opportunity
This is a diverse role within the luxury space, and you will be at the forefront of deepening client relationships and securing new business while leading an expanding team. You will be hands-on, especially at the beginning, so you will need to still enjoy the craft of PR and comms. The UK arm is a boutique agency, but well established and ambitious, so the potential for career development will be in your hands. You will report into the CEO and initially have two reports into you, so this role is ideal for someone who enjoys being hands-on with clients and campaigns, while also shaping the strategic direction and long-term growth of the business. Acting as a senior client advisor and trusted leader, you’ll mentor and develop the team, while playing a pivotal role in expanding the agency’s UK presence, profile and reputation, but you will also have help from the other teams in the US and Dubai.
Key Responsibilities
- Lead, grow and develop a high-performing PR team.
- Act as a trusted senior advisor to clients and key stakeholders.
- Own and direct integrated PR strategies across luxury property, travel and hospitality.
- Remain hands-on with media relations, campaigns and press delivery.
- Drive top-tier coverage and long-term media relationships.
- Oversee client deliverables, quality control and deadlines.
- Play a key role in new business development and pitching.
About You
- Proven senior PR leader with agency experience essential.
- Strong background in property, travel and hospitality.
- Comfortable balancing hands-on delivery with leadership and commercial growth.
- Excellent media contacts and a strong understanding of the luxury landscape.
- Confident managing clients, teams and multiple priorities.
- Strategic thinker with a practical, solutions-focused mindset.
- A natural mentor who enjoys building and developing talent.
Rewards
- Extremely generous and unlimited new business bonus.
- Hybrid working environment (3 days office / 2 days remote).
- “Work from anywhere” allowance each year.
- Generous holiday allowance plus year-end closure.
- Regular team socials and company events.
- Ongoing training, coaching and career development.
- Twice-yearly reviews and structured progression.
To Apply
Please apply online or by sending your CV to andy@prfutures.co.uk.
PR Director - Global Luxury Destinations and Hospitality Brands employer: PRFutures
Contact Detail:
PRFutures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Director - Global Luxury Destinations and Hospitality Brands
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and results. When you meet potential employers, having tangible evidence of your work can really set you apart.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to agencies you admire and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are ready to make an impact in the luxury PR space.
We think you need these skills to ace PR Director - Global Luxury Destinations and Hospitality Brands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the PR Director role. Highlight your agency experience, especially in luxury property, travel, and hospitality, to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for PR and how you can lead and grow our team. Don’t forget to mention any standout campaigns you've worked on that relate to luxury brands.
Showcase Your Media Contacts: We love seeing strong media connections! In your application, mention any top-tier media relationships you have that could benefit our clients. This will show us you’re ready to hit the ground running.
Apply Through Our Website: For the best chance of success, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at PRFutures
✨Know Your Luxury Landscape
Before the interview, dive deep into the luxury destinations and hospitality brands that the agency works with. Familiarise yourself with their recent campaigns and media coverage. This will not only show your genuine interest but also help you discuss how you can contribute to their ongoing projects.
✨Showcase Your Leadership Style
Be prepared to discuss your approach to leading a PR team. Think about specific examples where you've successfully mentored team members or driven a project to success. Highlighting your hands-on experience while balancing leadership will resonate well with the agency's needs.
✨Prepare for Client Scenarios
Anticipate questions about client management and new business development. Prepare scenarios where you've successfully secured new clients or deepened existing relationships. This will demonstrate your strategic thinking and practical solutions-focused mindset.
✨Engage with Media Relations
Since media relations are crucial for this role, come ready to discuss your media contacts and past successes in securing top-tier coverage. Share specific examples of how you've built long-term media relationships and how you plan to leverage them for the agency's benefit.
