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For Companies At a Glance
- Tasks: Lead and grow a high-performing PR team for luxury clients.
- Company: Boutique PR agency with global presence in luxury hospitality.
- Benefits: Generous salary, unlimited bonuses, hybrid working, and career development.
- Why this job: Shape unforgettable global campaigns and mentor a talented team.
- Qualifications: Proven senior PR leader with agency experience in luxury sectors.
- Other info: Dynamic environment with regular socials and ongoing training opportunities.
The predicted salary is between 90000 - 100000 ÂŁ per year.
£90,000–£100,000 + excellent new business bonus. Hybrid working - 3 days office 2 at home.
We’re working with a boutique, PR and Comms agency (with offices in the UK, Dubai and the US), seeking a Director to lead and scale the UK team. Their clients are global luxury destination and hospitality clients whose projects are truly groundbreaking, so you will have the opportunity to lead on some unforgettable global campaigns.
The Opportunity
This is a diverse role within the luxury space, and you will be at the forefront of deepening client relationships and securing new business while leading an expanding team. You will be hands-on, especially at the beginning, so you will need to still enjoy the craft of PR and comms. The UK arm is a boutique agency, but well established and ambitious, so the potential for career development will be in your hands. You will report into the CEO and initially have two reports into you, so this role is ideal for someone who enjoys being hands-on with clients and campaigns, while also shaping the strategic direction and long-term growth of the business. Acting as a senior client advisor and trusted leader, you will mentor and develop the team, while playing a pivotal role in expanding the agency’s UK presence, profile and reputation, but you will also have help from the other teams in the US and Dubai.
Key Responsibilities
- Lead, grow and develop a high-performing PR team.
- Act as a trusted senior advisor to clients and key stakeholders.
- Own and direct integrated PR strategies across luxury property, travel and hospitality.
- Remain hands-on with media relations, campaigns and press delivery.
- Drive top-tier coverage and long-term media relationships.
- Oversee client deliverables, quality control and deadlines.
- Play a key role in new business development and pitching.
About You
- Proven senior PR leader with agency experience essential.
- Strong background in property, travel and hospitality.
- Comfortable balancing hands-on delivery with leadership and commercial growth.
- Excellent media contacts and a strong understanding of the luxury landscape.
- Confident managing clients, teams and multiple priorities.
- Strategic thinker with a practical, solutions-focused mindset.
- A natural mentor who enjoys building and developing talent.
Rewards
- Extremely generous and unlimited new business bonus.
- Hybrid working environment (3 days office / 2 days remote).
- “Work from anywhere” allowance each year.
- Generous holiday allowance plus year-end closure.
- Regular team socials and company events.
- Ongoing training, coaching and career development.
- Twice-yearly reviews and structured progression.
To Apply
Please apply online or by sending your CV.
PR Director Role - Luxury Destination and Hospitality Clients in London employer: PRFutures
Contact Detail:
PRFutures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Director Role - Luxury Destination and Hospitality Clients in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in luxury PR. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your best campaigns and results. When you’re chatting with potential employers, share specific examples of how you’ve driven media coverage or built client relationships. It’s all about proving you can deliver!
✨Tip Number 3
Be proactive in your job search! Don’t just wait for roles to pop up; reach out to agencies directly. Let them know you’re interested in working with them, especially if they align with your passion for luxury destinations and hospitality.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application. Plus, it shows you’re genuinely interested in joining our team. Remember, the more tailored your approach, the better your chances of landing that role!
We think you need these skills to ace PR Director Role - Luxury Destination and Hospitality Clients in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the PR Director role. Highlight your agency experience, especially in luxury property, travel, and hospitality, to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about PR and how your hands-on approach can lead to unforgettable campaigns for our luxury clients.
Showcase Your Media Contacts: We want to see your connections! Mention any top-tier media relationships you have and how they can benefit our agency. This will demonstrate your understanding of the luxury landscape and your ability to drive coverage.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at PRFutures
✨Know Your Luxury Landscape
Before the interview, dive deep into the luxury destination and hospitality sectors. Familiarise yourself with current trends, key players, and recent campaigns. This knowledge will not only impress but also help you articulate how your experience aligns with their needs.
✨Showcase Your Hands-On Experience
Since this role requires a balance of leadership and hands-on delivery, prepare examples that highlight your direct involvement in successful PR campaigns. Be ready to discuss specific media relations strategies you've implemented and the results achieved.
✨Demonstrate Your Mentorship Skills
As a potential leader, it’s crucial to show your ability to mentor and develop talent. Think of instances where you've guided team members or improved team performance. Share these stories to illustrate your leadership style and commitment to team growth.
✨Prepare for Strategic Discussions
Expect questions about your strategic thinking and how you would approach new business development. Prepare to discuss your vision for expanding the agency's UK presence and how you would leverage existing media relationships to drive top-tier coverage.