Sales Director in London

This is an exciting high-impact, build-phase Sales Director role within a rapidly growing defence and security business. Reporting to the Commercial Director and Executive Team, you will be responsible for driving significant revenue growth, expanding our presence across key sectors, and shaping a scalable, high-performing sales function. This newly created role will bring strategic expertise, helping the business to pursue customers with a need for our wide product range and to deepen market penetration with both existing and new clients.

Initially, this is a hands-on role focused on winning new business and converting a strong existing pipeline. Over time, you will build and lead a high-performing sales team, defining our go-to-market strategy and establishing long-term client partnerships across government, commercial, and international markets.

What You'll Be Doing

• Working closely with our Commercial Director, Director of Defence and National Security, and our Commercial and Marketing teams, you will help define and execute the sales strategy and go-to-market plan for our key sectors; consistently delivering against sales targets and contributing to the overall growth of the business.
• Your role will be a combination of hunting and farming, we have a great pipeline that needs nurturing, but we also require someone with the hunting mentality to develop new clients.

Short term focus

• Win new business and secure strategic clients
• Convert and expand the existing pipeline
• Establish a repeatable sales approach from prospecting to close building internal alignment across commercial and delivery teams

Longer term impact

• Build and lead a high performing Sales team to include Account Managers and Sales Managers.
• Expand regional presence and client coverage
• Shape and embed a best-in-class sales function
• Play a key role in the broader commercial leadership of the business

Essential Experience

• Proven track record of winning and growing high-value (circa £1m+) deals, selling complex, consultative solutions into government and/or commercial organisations
• Demonstrated ability to proactively identify and develop new revenue opportunities across commercial and private sector markets, not solely reliant on government frameworks
• Familiarity with complex procurement environments such as UK defence, government frameworks, and/or large enterprise buying cycles
• Clear understanding of both public and private sector operational and buying processes
• Proven success across the full sales lifecycle, from prospecting through to negotiation and close
• Experience building and managing a robust sales pipeline, with accurate forecasting and reporting
• Strong commercial acumen, including pricing strategy, deal structuring, and contract negotiation
• Experience selling into commercial, enterprise, or international clients alongside or beyond government accounts
• Hands-on experience using Salesforce (or equivalent CRM) to manage pipeline, track performance, drive sales discipline, and produce accurate reporting

Desirable

• Established network within UK Defence, including MOD, primes, or specialist units
• Experience operating within a scaling or high-growth business environment
• Background in defence, intelligence, security, or complex mission-led services
• Experience building partnerships and working as part of multi-party or consortium bids
• Holds or is eligible for SC clearance (DV clearance a plus).

At Prevail, we believe in recognising and rewarding our people. Our benefits are designed to support your wellbeing, development, and life beyond work:

• Gym Access & Wellness Discounts: Access to discounted memberships and gym facilities for London-based employees
• Cycle to Work Scheme: Tax-efficient savings on bikes and accessories, available post-probation
• Season Ticket Loans: Interest-free loans for annual commuting costs
• Private Medical Insurance: Fully funded cover through Vitality Health after two years’ service
• Employee Assistance Programme: Confidential mental health, legal, financial and wellbeing support via Health Hero
• Enhanced Leave Entitlements: Supporting you through important life moments with flexibility
• Professional Development Days: Dedicated time off to focus on your personal and professional growth through training, courses, or self-directed learning
• Culture & Development: A values-led culture with regular social events, collaborative initiatives, and meaningful opportunities for personal and professional development