Partner Marketing Activation Lead

A deep understanding of B2B demand generation strategies that deliver measurable business growth. Strong knowledge of channel partner marketing and partner programs. Experience in leading and managing highly effective teams.

Primary Function

• Lead a global team of partner marketing consultants to deliver client partner program activation and ROI goals, driving partner progress from onboarding to.

Secondary Function

• Provide expert marketing consultancy to channel partners, helping them define and execute marketing plans to achieve business success.

Role Responsibilities

• Drive partner program activation strategy and performance, leading a team of partner marketing consultants to progress partners from onboarding to.
• Provide expert consultancy to partners on demand generation and marketing strategy and plans.
• Deliver high-touch consultancy to strategic partners to accelerate activation, engagement, and pipeline growth.
• Track and report on activation metrics and partner pipeline performance.
• Collaborate with the Channel Marketing Lead to develop and execute partner activation plans aligned to activation goals.
• Continuously improve team efficiency and delivery, refining processes and incorporating AI-enabled tools where appropriate.
• Build and maintain strong relationships with key client stakeholders.
• Lead senior client meetings, providing expert advice on partner activation strategies and performance.
• Deliver high-quality client presentations and reporting on activation progress and outcomes.
• Ensure all partner marketing activities align with client brand.

Team Management and Collaboration

• Lead, support, and motivate a global team of experienced marketing consultants.
• Conduct regular one-to-one meetings, supporting professional development and performance improvement.
• Manage annual performance reviews and development plans.
• Set clear objectives and performance metrics for the team.
• Ensure the team consistently delivers high-quality service to clients and their partners.

About You

Required Skills

• 8+ years’ experience in a Channel or Partner Marketing role.
• Strong understanding of the channel partner marketing and partner program landscape.
• Proven experience developing and executing marketing strategies and campaigns.
• Extensive knowledge of B2B marketing best practices.
• Strong client relationship management skills.
• Proven ability to lead, motivate, and develop teams.
• Strong strategic consulting and advisory capabilities.

Personality Traits

• Passion for technology and B2B marketing.
• Excellent organisation and prioritisation skills.
• Ability to work at pace in a fast-moving environment.
• Strong analytical and problem-solving mindset.
• Self-motivated, proactive, and results driven.
• High attention to detail and quality.

Competitive compensation package

• The ability to grow your career in a fast-paced and exciting environment.
• Flexible working - flexible hours and hybrid working.
• 25 days’ leave, increasing to 30 days based on service.
• Additional ‘moments that matter days’ for birthdays, sports days, other important life moments.
• Time off for volunteering.
• Fixed benefits including life assurance, healthcare cashplan, employee assistance programme, cycle to work scheme, and Digital GP.
• A flexible spending allowance to spend on health or dental insurance or on things of your choice across health and wellbeing, family life, work life and hobbies and experiences.
• Quarterly in-person and virtual social activities.
• Office transfer and secondment opportunities.

Pretzl believes that a diverse workforce is not just a social good, but a commercial advantage. Ensuring that we have a diverse workforce and that our people are treated equally regardless of culture, gender and non-binary, sexual orientation, ethnicity, religious beliefs, diversity of thought, skills, marital status, family composition, education, age, disability, or any other characteristic, will ensure that we have the diversity of skills, backgrounds, knowledge, experience and thought to do the best work for our clients, and continue to attract the best people.