At a Glance
- Tasks: Drive CRM performance and optimise customer engagement across multiple channels.
- Company: Join the dynamic Debenhams Group, home to iconic fashion brands.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Be part of a community that thrives on change and creativity.
- Why this job: Shape the future of retail in a fast-paced, innovative setting.
- Qualifications: 2+ years in CRM, strong data skills, and a passion for e-commerce.
The predicted salary is between 29700 - 36300 £ per year.
Description
At Debenhams Group, we are a diverse portfolio of five core brands: boohoo, boohoo MAN, Pretty Little Thing, Karen Millen, and Debenhams, alongside a dynamic marketplace model and a growing financial services division.
It keeps us pretty busy!
Description
At Debenhams Group, we are a diverse portfolio of five core brands: boohoo, boohoo MAN, Pretty Little Thing, Karen Millen, and Debenhams, alongside a dynamic marketplace model and a growing financial services division.
It keeps us pretty busy!
We don’t stand still, we lead, evolve, and redefine online fashion.
With bold ambitions and big energy, we're on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.
We thrive on change, innovation, and pace.
Every challenge is an opportunity, and every day is a chance to push boundaries.
If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you'll love it here.
Be brave. Be creative. Be a community.
THE ROLE
As a Senior CRM Executive at Pretty Little Thing, you'll play a key role in driving CRM performance across your responsible markets and channels.
Working closely with the Snr.
CRM Manager, you'll own day-to-day CRM activity, from planning and delivery through to analysis and optimisation.
You'll use customer data and commercial insight to identify opportunities, improve customer engagement and optimise BAU communications and behavioural journeys.
- What You'll Be Doing
- Manage and prioritise workloads within the team, ensuring activity is delivered accurately and on time.
- Own CRM activity across your responsible markets and channels, with a focus on BAU performance.
- Plan and deliver customer communications across relevant territories and channels.
- Support the end-to-end delivery of CRM campaigns, from briefing and implementation through to post-campaign analysis.
- Support the Snr. CRM Manager with MVT testing across BAU and behavioural activity.
- Optimise behavioural journeys using customer insights and performance data.
- Use data and analytics to identify trends, opportunities and recommendations.
- Ensure the CRM calendar is accurate, up to date and data-driven.
- Proactively identify issues, manage deadlines and recommend solutions.
- Keep up to date with CRM trends, tools and best practice.
What We're Looking For
- 2+ years' experience in a CRM Executive or Senior CRM Executive role.
- Strong commercial understanding and a passion for data and analytics.
- Experience using Bloomreach or a similar CRM platform.
- Strong understanding of CRM, customer lifecycle and behavioural marketing.
- Excellent attention to detail and organisational skills.
- Confident communicator with the ability to work across multiple teams.
- Self-motivated, proactive and comfortable working in a fast-paced environment.
- Customer-centric with a strong interest in retail, e-commerce and online marketing.
- Fashion/retail experience desirable.
- #J-18808-Ljbffr
Senior CRM Executive in Manchester employer: PrettyLittleThing.com
PrettyLittleThing.com is an excellent employer for creative individuals looking to make a mark in the fashion industry. Based in the vibrant city of Manchester, we offer a dynamic work culture that fosters creativity and collaboration, alongside opportunities for personal and professional growth. Join us to be part of a forward-thinking team that values innovation and encourages you to express your unique style while engaging with a passionate community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PrettyLittleThing.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PrettyLittleThing.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PrettyLittleThing.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PrettyLittleThing.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PrettyLittleThing.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PrettyLittleThing.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about PrettyLittleThing.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PrettyLittleThing.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PrettyLittleThing.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PrettyLittleThing.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
