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- Tasks: Own and execute exciting CRM campaigns across the UK and US markets.
- Company: Join PrettyLittleThing, a vibrant brand under Debenhams Group, embracing innovation.
- Benefits: Enjoy 25 days holiday, flexible hours, and discounts across multiple brands.
- Why this job: Be part of a dynamic team shaping the future of retail with your creativity.
- Qualifications: 1.5+ years in CRM, data-driven mindset, and retail marketing interest.
- Other info: Collaborative environment with great career growth and learning opportunities.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Location: Manchester, United Kingdom (remote options may be considered)
Overview
PrettyLittleThing (PLT) is transitioning from fast‑fashion to a premium, design‑centric brand. As part of Debenhams Group, PLT thrives on innovation, customer‑centricity and a dynamic, fast‑moving culture.
Role Summary
We are looking for a CRM Executive to own key CRM campaigns across multiple markets, primarily the UK or US. You will plan, build, and deliver push, email and SMS communications, analyse performance and drive optimisation across all channels.
Responsibilities
- Plan and execute all communications in the CRM calendar, aligning with promotional and brand campaigns; focus on a key market (UK or US) while supporting secondary markets.
- Build push, email and SMS campaigns for the assigned market(s).
- Provide weekly and monthly channel performance analysis and insight reporting for key market(s); recommend improvements.
- Lead BAU email push and SMS briefings.
- Collaborate with the graphics team to ensure CRM creative supports the wider strategy; evaluate performance in monthly sessions.
- Own wider areas such as BNPL, beauty, Direct Mail, refer‑a‑friend program and GDPR requests.
- Support all markets by suggesting and implementing continual improvement across all CRM channels.
- Work with the Senior CRM Executive to deliver the test‑and‑learn plan and maintain an always‑on approach to channel optimisation.
- Update image and behavioural‑comm for promotional calendar.
- Completing support tasks such as creating promotional codes and data uploads.
Qualifications
- 1.5+ years in a similar CRM role.
- Excellent commercial understanding and data‑driven mindset.
- Experience with Bloomreach or similar platforms.
- Up‑to‑date knowledge of CRM techniques and trends.
Desired Traits
- Interest in retail and online marketing.
- Strong attention to detail.
- Customer‑centric thinking and a self‑motivated, enthusiastic approach.
- Ambitious, driven, and able to thrive in challenging environments.
- Team player who collaborates across business functions.
- Ability to meet tight deadlines and work on a fast‑paced team.
- Experience with retail fashion brands is desirable.
Perks & Benefits
- 25 days holiday plus bank holidays.
- Discretionary bonus scheme.
- Company share scheme.
- Life Assurance.
- Company Pension Scheme.
- Flexible working hours; late start/early finish options.
- Free parking.
- Employee assistance programme with 24‑hour helpline.
- Reward Platform – Private Healthcare, Dental and Cash Plans, Cycle2Work, coffee club and experience days.
- Season Ticket loans.
- Discounts: 40% across 8 brands, 20% on Debenhams.
- Discount & cashback portal.
- Learning and development support.
- Payday drinks and ad‑hoc events.
About the Company
Debenhams Group is a diverse portfolio of brands including Boohoo, BoohooMAN, PrettyLittleThing, Karen Millen, and Debenhams. We operate a dynamic marketplace model and a growing financial services division, delivering engaging, innovative and efficient customer propositions in a fast‑moving, high‑growth environment. We thrive on change, innovation and pace – we’re looking for visionaries and disruptors who want to shape the future of retail.
CRM Executive employer: PrettyLittleThing.com
Contact Detail:
PrettyLittleThing.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at PrettyLittleThing or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got experience with CRM tools like Bloomreach, make sure to highlight that in conversations. Share specific examples of campaigns you've worked on and the results you achieved – numbers speak volumes!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the hiring team at PrettyLittleThing through our website. Express your interest in the CRM Executive role and share why you’d be a great fit.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest CRM techniques and retail marketing strategies. Being knowledgeable about current trends shows your passion for the industry and can give you an edge in discussions.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience with CRM campaigns, especially in retail or online marketing. We want to see how your skills align with our dynamic and customer-centric culture!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for CRM and how you can contribute to PrettyLittleThing's transition to a premium brand. Let us know why you're excited about this opportunity!
Show Off Your Data Skills: Since this role involves analysing performance and driving optimisation, make sure to mention any relevant data-driven projects you've worked on. We love candidates who can demonstrate a strong commercial understanding and a knack for insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at PrettyLittleThing!
How to prepare for a job interview at PrettyLittleThing.com
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially the latest techniques and trends. Familiarise yourself with platforms like Bloomreach, as they might ask about your experience with similar tools during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive campaign performance in previous roles. Be ready to share specific examples of how your insights led to improvements in CRM campaigns, as this will demonstrate your data-driven mindset.
✨Understand the Brand's Vision
Dive deep into PrettyLittleThing's transition from fast-fashion to a premium brand. Show that you understand their customer-centric approach and how your role as a CRM Executive can support this vision through effective communication strategies.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Highlight your team player attitude and how you can contribute to a dynamic, fast-paced environment.