At a Glance
- Tasks: Lead influencer campaigns, ensuring they meet client goals and budgets while inspiring your team.
- Company: Join PrettyGreen, an award-winning agency known for creativity and inclusivity.
- Benefits: Enjoy competitive pay, a supportive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a real impact in the world of influencer marketing with top brands.
- Qualifications: 6+ years in influencer or integrated campaigns, strong leadership, and strategic planning skills.
The predicted salary is between 60000 - 80000 £ per year.
PrettyGreen, we’re the Global Fame Makers, an award-winning creative communications agency with big brand ambition and a boutique soul. We create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth. Powered by an AI-enhanced team of strategists, creatives, producers, and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in London, Manchester, Leeds and Edinburgh.
For our clients like Bupa, Audible, Hasbro, innocent, Disney, Tesco and PizzaExpress that means lasting brand fame, measurable commercial return, and the best agency experience they’ll ever have.
We’re an equal opportunities employer and committed to inclusivity throughout our business, from our internal and recruitment policies to the work we put into the world.
THE ROLE
Purpose of the Role: As a Campaign Director, you will lead the planning, direction, and delivery of influencer campaigns, ensuring they meet client objectives, budgets, and KPIs. You will own the development of strategic and creative plans, provide high-level counsel to senior clients, and lead integrated teams to deliver best-in-class work. This role blends leadership, commercial accountability, creativity, operational excellence, and client development.
YOUR RESPONSIBILITIES
- Strategic Leadership & Campaign Excellence: Lead all strategic and creative development for Influence & Advocacy programmes, ensuring plans meet SMART objectives, target audiences, and measurable KPIs.
- Client Leadership: Serve as the senior contact for priority clients, providing counsel, problem-solving issues independently, and building long-term, trusted partnerships.
- Team Leadership & Talent Development: Direct, motivate, and inspire cross-disciplinary teams to deliver high-performing campaigns across multiple clients simultaneously.
- Commercial & Financial Ownership: Own all client budgets, scope development, and finance processes, ensuring accuracy, profitability, and achievement of income targets.
- Insights, Measurement & Reporting: Ensure all briefs have clear objectives, defined audiences, and robust measurement frameworks.
- Agency Growth, Marketing & New Business: Contribute to agency client development planning and proactively uncover new opportunities within existing accounts.
SKILLS & EXPERIENCE
- Essential: Extensive experience (typically 6+ years) leading influencer or integrated campaigns within communications, PR, or marketing environments.
- Proven ability to direct complex integrated workstreams and teams with minimal support.
- Strong experience in strategic planning across Influence & Advocacy.
- Demonstrable strength in senior client leadership, consultancy, and issue-resolution.
- Deep understanding of influencer marketing, creator ecosystem, emerging platforms, and cultural trends.
- Track record of managing sizeable budgets, scopes, financial processes, and delivering against income targets.
- Experience mentoring and managing teams, fostering growth, and building positive, long-term relationships.
- Confident in developing insight-based measurement frameworks and leading full campaign evaluations.
- Desirable: Experience in earned-first or integrated brand communications.
- Familiarity with social analytics and insights tools.
- Experience contributing to agency marketing, thought leadership, or award submissions.
WHO YOU ARE
You thrive on leading smart, ambitious work and empowering those around you. You have a natural ability to build strong partnerships—with clients, teammates, creators, and collaborators. You enjoy blending strategic thinking with creativity, and you approach challenges with a solutions-focused mindset. You’re motivated by delivering impactful, insight-driven work and shaping teams that take pride in excellence.
Campaign Director - Influencer Marketing in Worcester employer: PrettyGreen | The Global Fame Makers
PrettyGreen is an exceptional employer that champions creativity and inclusivity, offering a vibrant work culture where employees are empowered to lead impactful influencer marketing campaigns. With a commitment to professional growth, team members benefit from mentorship opportunities and the chance to work with prestigious clients in a carbon-neutral environment. Our recognition as one of the Best Places to Work underscores our dedication to fostering a supportive and dynamic workplace in the heart of the UK’s creative industry.
Contact Details:
PrettyGreen | The Global Fame Makers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Director - Influencer Marketing in Worcester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PrettyGreen | The Global Fame Makers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PrettyGreen | The Global Fame Makers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PrettyGreen | The Global Fame Makers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PrettyGreen | The Global Fame Makers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Director - Influencer Marketing in Worcester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PrettyGreen | The Global Fame Makers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PrettyGreen | The Global Fame Makers:Show us that you’ve done your homework! In your application, briefly mention what you admire about PrettyGreen | The Global Fame Makers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PrettyGreen | The Global Fame Makers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PrettyGreen | The Global Fame Makers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PrettyGreen | The Global Fame Makers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
