At a Glance
- Tasks: Lead influencer campaigns, ensuring they meet client goals and budgets while inspiring your team.
- Company: Join PrettyGreen, an award-winning agency known for creativity and inclusivity.
- Benefits: Enjoy competitive pay, a supportive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a real impact in the world of influencer marketing with top brands.
- Qualifications: 6+ years in influencer or integrated campaigns, strong leadership, and strategic planning skills.
The predicted salary is between 60000 - 80000 € per year.
PrettyGreen, we’re the Global Fame Makers, an award-winning creative communications agency with big brand ambition and a boutique soul. We create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth. Powered by an AI-enhanced team of strategists, creatives, producers, and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in London, Manchester, Leeds and Edinburgh.
For our clients like Bupa, Audible, Hasbro, innocent, Disney, Tesco and PizzaExpress that means lasting brand fame, measurable commercial return, and the best agency experience they’ll ever have.
Proud to be:
- Agency of the Year 2022, 2023, 2024, 2025 (AIA, Campaign & UK Agency Awards)
- Best Places To Work 2022, 2023, 2024, 2025 (Sunday Times, PR Week & Campaign)
- B-Corp Accredited since July 2024
- Carbon Neutral since Jan 2022 in collaboration with SkootEco
We’re an equal opportunities employer and committed to inclusivity throughout our business, from our internal and recruitment policies to the work we put into the world.
THE ROLE
Purpose of the Role: As a Campaign Director, you will lead the planning, direction, and delivery of influencer campaigns, ensuring they meet client objectives, budgets, and KPIs. You are the senior strategic lead for your clients, responsible for directing Influence & Advocacy workstreams across the agency. You will own the development of strategic and creative plans, provide high-level counsel to senior clients, and lead integrated teams to deliver best-in-class work. This role blends leadership, commercial accountability, creativity, operational excellence, and client development.
Your responsibilities include:
- Strategic Leadership & Campaign Excellence: Lead all strategic and creative development for Influence & Advocacy programmes, ensuring plans meet SMART objectives, target audiences, and measurable KPIs.
- Client Leadership: Serve as the senior contact for priority clients, providing counsel, problem-solving issues independently, and building long-term, trusted partnerships.
- Team Leadership & Talent Development: Direct, motivate, and inspire cross-disciplinary teams to deliver high-performing campaigns across multiple clients simultaneously.
- Commercial & Financial Ownership: Own all client budgets, scope development, and finance processes, ensuring accuracy, profitability, and achievement of income targets.
- Insights, Measurement & Reporting: Ensure all briefs have clear objectives, defined audiences, and robust measurement frameworks.
- Agency Growth, Marketing & New Business: Contribute to agency client development planning and proactively uncover new opportunities within existing accounts.
SKILLS & EXPERIENCE
Essential: Extensive experience (typically 6+ years) leading influencer or integrated campaigns within communications, PR, or marketing environments. Proven ability to direct complex integrated workstreams and teams with minimal support. Strong experience in strategic planning across Influence & Advocacy. Demonstrable strength in senior client leadership, consultancy, and issue-resolution. Deep understanding of influencer marketing, creator ecosystem, emerging platforms, and cultural trends. Track record of managing sizeable budgets, scopes, financial processes, and delivering against income targets. Experience mentoring and managing teams, fostering growth, and building positive, long-term relationships. Confident in developing insight-based measurement frameworks and leading full campaign evaluations.
Desirable: Experience in earned-first or integrated brand communications. Familiarity with social analytics and insights tools. Experience contributing to agency marketing, thought leadership, or award submissions.
WHO YOU ARE
You thrive on leading smart, ambitious work and empowering those around you. You have a natural ability to build strong partnerships—with clients, teammates, creators, and collaborators. You enjoy blending strategic thinking with creativity, and you approach challenges with a solutions-focused mindset. You’re motivated by delivering impactful, insight-driven work and shaping teams that take pride in excellence. You bring energy, humility, curiosity, and a desire to push boundaries in every programme you lead.
Campaign Director - Influencer Marketing in Southampton employer: PrettyGreen | The Global Fame Makers
At PrettyGreen, we pride ourselves on being an award-winning creative communications agency that champions inclusivity and sustainability. Our vibrant work culture fosters collaboration and innovation, providing ample opportunities for professional growth and mentorship within a supportive environment. With our commitment to delivering impactful campaigns for renowned clients and our recognition as one of the Best Places to Work, joining our team means being part of a dynamic community dedicated to making a difference in the world of influencer marketing.
Contact Detail:
PrettyGreen | The Global Fame Makers Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Director - Influencer Marketing in Southampton
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Campaign Director gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best influencer campaigns. When you get the chance to chat with potential employers, let your work do the talking.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to agencies like PrettyGreen directly through our website and express your interest in working with us.
✨Tip Number 4
Prepare for interviews by researching the agency’s recent campaigns and clients. Show us you’re passionate about what we do and how you can contribute to our mission of creating purposeful fame.
We think you need these skills to ace Campaign Director - Influencer Marketing in Southampton
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how your passion aligns with our mission at PrettyGreen and how you can contribute to creating purposeful fame for brands.
Tailor Your Experience:Make sure to highlight your relevant experience in leading integrated campaigns. We’re looking for someone who can direct complex workstreams, so be specific about your past roles and achievements that demonstrate this capability.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on influencer marketing and how you approach challenges creatively—this will help us get to know the real you!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at PrettyGreen | The Global Fame Makers
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends in influencer marketing and the creator ecosystem. Be ready to discuss how you've successfully led campaigns in the past, and have examples at hand that showcase your strategic thinking and creativity.
✨Showcase Your Leadership Skills
As a Campaign Director, you'll need to inspire and motivate your team. Prepare to share specific instances where you've mentored others or led cross-disciplinary teams to success. Highlight your ability to build strong partnerships with clients and collaborators.
✨Be Ready for Financial Discussions
Since you'll be owning client budgets and financial processes, come prepared to discuss your experience managing sizeable budgets. Be ready to explain how you've ensured profitability and met income targets in previous roles.
✨Demonstrate Your Problem-Solving Skills
Expect questions about how you've tackled challenges in past campaigns. Think of examples where you've provided high-level counsel to clients or resolved issues independently. This will show your capability in client leadership and strategic planning.
