Public Relations Account Director

PrettyGreen is the Global Fame Maker an award-winning creative communications agency with big-brand ambition and a boutique soul.

We create purposeful fame and fortune for brave brands, delivering bold, commercially effective communications for clients including Bupa, Audible, Hasbro, and Dove.

We are looking for an Account Director to join our PR/Comms Team. We prefer candidates with experience in a similar role within a PR or communications agency, ideally with digital PR Experience.

About the Role:

As an Account Director, in the PR/Comms team you will be instrumental in driving the success and growth of our key client accounts. You will lead the client development planning process, proactively identifying opportunities for retention and growth, and ensuring we meet client income targets. You will be responsible for the successful delivery of client planning workstreams, expertly managing strategic and creative output in line with client brand guidelines.

Digital PR will be an important part of your remit, helping our clients build fame and authority across media, search and AI-powered discovery. You don’t need to arrive as a Digital PR specialist: we welcome strong PR practitioners with curiosity, a willingness to learn and enthusiasm for integrating digital thinking into their work. You’ll work closely with our Digital PR Business Director to develop your knowledge and bring this approach to life across client accounts.

You will spearhead the development of progressive integrated communications strategies, encouraging our clients to push boundaries and achieve outstanding results. You will expertly plan and direct integrated account teams, ensuring seamless execution of Agency Group integrated processes to deliver effective client campaigns within budget and against agreed KPIs.

Building and maintaining strong, long-lasting relationships with senior and day-to-day client contacts will be crucial, acting as a trusted advisor and providing senior client counsel. You will proactively address and resolve day-to-day issues with minimal senior support.

Your leadership skills will be key as you successfully forward plan and direct multiple client workstreams and teams, ensuring projects are delivered to deadline and within budget, while proactively identifying client workstream needs. You will also play a vital role in developing our talent by directly inspiring and directing your direct reports (and junior team) against their role-specific competencies to positively impact their personal performance growth through successful mentoring and coaching.

Finally, you will leverage your excellent understanding of the Communications landscape, emerging trends, and developments to the benefit of both our team and our clients.

Key Responsibilities:

• Lead client account development planning to drive retention and growth.




• Manage the delivery of client planning workstreams, ensuring strategic and creative alignment.




• Work closely with the Head of Digital PR to integrate Digital PR into client strategies, identifying opportunities to build brand authority and visibility across media, search and AI-powered discovery.




• Lead the delivery of Digital PR campaigns and press office activity, guiding teams to develop stories that earn relevant coverage and links, and demonstrate results against agreed client objectives.




• Develop and lead progressive integrated communications strategies.




• Plan and direct integrated account teams to deliver effective campaigns within budget and KPIs.




• Build and maintain strong relationships with senior and day-to-day client contacts.




• Provide senior client counsel and proactively resolve issues.




• Successfully manage multiple client workstreams and teams to deadlines and budgets.




• Proactively identify client workstream needs.




• Directly inspire, direct, mentor, and coach direct reports and junior team members.




• Demonstrate excellent understanding of the Communications landscape and emerging trends.

Ideal Skills:

• Proven experience in a senior account management agency role, ideally with digital PR experience




• Digital PR experience, including developing stories and campaigns that earn relevant coverage and links, would be an advantage; a strong PR background and enthusiasm to develop these skills are equally welcome.




• An understanding of how PR contributes to SEO and visibility in AI-powered search, or a keen interest in building knowledge in this evolving area.




• Demonstrable success in leading client development and growth initiatives.




• Strong strategic thinking and planning abilities.




• Excellent understanding of integrated communications and brand guidelines.




• Proven ability to manage and deliver complex projects within budget and to deadlines.




• Exceptional client relationship management and communication skills.




• Strong problem-solving and decision-making abilities.




• Experience in leading and mentoring teams.

DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:

At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be:

• A leading DE&I employer as judged by PR Week in the PR Week PayGap Survey




• Investing 3%+ of our net profit back into industry DE&I initiatives.




• People Like Us active founding supporter & sponsor.




• Recognised as a top 10 Campaign's Best Places to Work 2024.




• In the top 100 of PR Week UK’s Top 150 Consultancies 2024.




• DE&I PrettyGreen Board to guide and support us in our journey.




• Proud to be B Corp Certified 2024

We Are Allies

At PrettyGreen, we celebrate individuality and are proud to be an equal opportunities employer. We are committed to creating an inclusive and fair workplace where everyone can thrive.

We welcome applications from all backgrounds and make recruitment decisions based on skills, experience and merit, regardless of personal characteristics or background.

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