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For Companies At a Glance
- Tasks: Create innovative PR campaigns and build media relationships for top brands.
- Company: Join PrettyGreen, an award-winning creative communications agency with a boutique soul.
- Benefits: Enjoy a vibrant work culture, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a team that drives impactful brand fame and commercial success.
- Qualifications: 2+ years in Digital PR with strong communication and analytical skills.
- Other info: Diverse and inclusive workplace committed to making a difference.
The predicted salary is between 36000 - 60000 £ per year.
PrettyGreen, we’re the Global Fame Makers, an award-winning creative communications agency with big brand ambition and a boutique soul. We create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth. Powered by an AI-enhanced team of strategists, creatives, publicists, producers, and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in London, Manchester, Leeds and Edinburgh. For our clients like Bupa, Audible, Hasbro, innocent, Tesco and PizzaExpress that means lasting brand fame, measurable commercial return, and the best agency experience they’ll ever have.
Proud to be:
- Agency of the Year 2022, 2023, 2024, 2025 (AIA, Campaign & UK Agency Awards)
- Best Places To Work 2022, 2023, 2024, 2025 (Sunday Times, PR Week & Campaign)
- B-Corp Accredited since July 2024
We’re an equal opportunities employer and committed to inclusivity throughout our business, from our internal and recruitment policies to the work we put into the world.
THE ROLE
We are looking for an experienced Digital PR Senior Account Executive. Your role will support the team in our ambitious plans to scale and grow our Digital PR offering as well as supporting on some non-Digital PR clients, opening the opportunity to learn and grow fast as an all-round PR professional. This is a multi-faceted position that is ideally suited to a flexible, methodical individual. You will be able to work independently and part of a team, supporting with campaign ideas and production. You will be confident in your abilities to pitch creative, innovative, fame-making campaigns and reactives that will earn links and coverage in top tier, as well as relevant niche publications. This role is ideal for a self-starter who enjoys getting stuck in and seeing projects through from conception to completion.
You will have a wide range of responsibilities including data collection and analysis, writing briefs, press releases, pitches, as well as coming up with, and executing, communication strategies. This role is suited to someone with experience in Digital PR, that is looking to step up and learn more with the support of a talented and an award winning team.
YOUR ACCOUNTABILITIES:
- Finding press office opportunities (incl. reactives)
- Media relations & delivery of coverage and Digital PR KPIs
- Coverage monitoring and reporting
- Client account administration and finance support
- Supplier and handling house coordination
YOUR RESPONSIBILITIES
- Delivery of daily client work as per agreed retainer and project scopes
- Monitoring media and social media for breaking stories, trends and opportunities we can activate around
- Working with the team to come up with creative press office campaign ideas that will garner the interest of the media as well as your clients’ target audiences.
- Identifying and create valuable reactive and proactive opportunities for clients across various industries.
- Support with the development and execution of campaigns, working closely with topical experts, designers, data experts and other 3rd parties.
- Carry out keyword research that will inform your ideas as well as result in impactful onsite content that you will create for your clients’ campaigns.
- Contribute to the media and pitch strategy for all your clients' campaigns, identifying multiple angles to ensure campaigns work harder.
- Create media lists that target relevant and high authority sites and build strong relationships with journalists and influencers.
- Write high quality headlines and press releases that will appeal to journalists.
- Proficiently use a variety of tools to get the best possible results.
- Build relationships with key clients, stakeholders, and media connections.
- Monitor results and provide regular reports and insights to clients and the client teams on PR activities and opportunities.
- Delivering campaigns and results that meet client expectations.
- Collaborate across departments to ensure our work is having the greatest impact in terms of improving overall organic performance as well as building brand fame.
- Show clients a solid understanding of SEO and the impact work has on organic performance.
- Reading the news every morning, taking learnings and sharing findings with the wider team.
- Contribute to amplifying the agency's Digital PR offering be it through creating award winning campaigns, case studies and writing blogs.
- Providing administrative support to client teams e.g. writing meeting notes, status reports, coordinating meetings, managing couriers, managing product orders and deliveries, raising supplier POs, tracking of day-to-day expenses allocated to client job numbers.
WHO YOU ARE
- Proven track record (2+ years) in communications agency delivering media strategies for Digital PR campaigns and press offices.
- Evidence of contributing to Digital PR creative campaigns that earn high quality links and coverage.
- A confident communicator that can articulate plans and provide excellent and professional consultancy with clients.
- A self-starter with a positive attitude who thrives in a fast-paced, collaborative environment.
- Motivated by creating best-in-class, fame-driving work.
- Organised, structured and able to deliver multiple projects simultaneously.
- Knowledgeable about updates in the media.
- Passionate about the evolving media landscape.
- Experience of working with data, with strong analytical skills.
- A good understanding of SEO best practice.
- Experience of using tools such as Buzzstream, Ahrefs, SEMRush, Roxhill or similar.
DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:
At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be a leading DE&I employer. When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law. All employment is decided on the basis of qualifications, merit, and business need.
Digital PR Senior Account Executive in London employer: PrettyGreen | The Global Fame Makers
Contact Detail:
PrettyGreen | The Global Fame Makers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Senior Account Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in Digital PR. Include case studies, successful campaigns, and any media coverage you've secured. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to agencies like PrettyGreen and express your interest. Tailor your message to show how you can contribute to their ambitious plans and why you’re a perfect fit for their team.
✨Tip Number 4
Stay updated on industry trends! Read up on the latest news in Digital PR and share your insights with your network. This not only shows your passion but also positions you as a knowledgeable candidate who’s ready to hit the ground running.
We think you need these skills to ace Digital PR Senior Account Executive in London
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine! We want to see how you can pitch ideas and come up with innovative campaigns. Use engaging language and examples that reflect your unique style.
Tailor Your Application: Make sure to customise your application for the Digital PR Senior Account Executive role. Highlight your relevant experience and skills that align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested!
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to read through your qualifications and experiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at PrettyGreen!
How to prepare for a job interview at PrettyGreen | The Global Fame Makers
✨Know Your Stuff
Before the interview, dive deep into PrettyGreen's recent campaigns and their approach to Digital PR. Familiarise yourself with their clients and the kind of work they do. This will not only show your genuine interest but also help you tailor your responses to align with their values and ambitions.
✨Showcase Your Creativity
Prepare to discuss specific examples of creative campaigns you've worked on. Think about how you can pitch innovative ideas that could fit PrettyGreen's ethos of pushing boundaries. Be ready to brainstorm on the spot; they’ll appreciate your ability to think outside the box!
✨Demonstrate Your Analytical Skills
Since the role involves data collection and analysis, be prepared to talk about how you've used data to inform your PR strategies in the past. Bring examples of tools you've used, like Ahrefs or SEMRush, and how they helped you achieve measurable results.
✨Build Rapport with the Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their team dynamics and upcoming projects. This not only shows your enthusiasm but also helps you gauge if PrettyGreen is the right fit for you.