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- Tasks: Lead influencer campaigns, ensuring they meet client goals and budgets while inspiring your team.
- Company: Join PrettyGreen, an award-winning agency known for creativity and inclusivity.
- Benefits: Enjoy competitive pay, a supportive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a real impact in the world of influencer marketing with top brands.
- Qualifications: 6+ years in influencer campaigns, strong leadership, and strategic planning skills.
The predicted salary is between 60000 - 80000 £ per year.
PrettyGreen, we’re the Global Fame Makers, an award-winning creative communications agency with big brand ambition and a boutique soul. We create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth. Powered by an AI-enhanced team of strategists, creatives, producers, and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in London, Manchester, Leeds and Edinburgh.
For our clients like Bupa, Audible, Hasbro, innocent, Disney, Tesco and PizzaExpress that means lasting brand fame, measurable commercial return, and the best agency experience they’ll ever have.
We’re an equal opportunities employer and committed to inclusivity throughout our business, from our internal and recruitment policies to the work we put into the world.
THE ROLE
Purpose of the Role: As a Campaign Director, you will lead the planning, direction, and delivery of influencer campaigns, ensuring they meet client objectives, budgets, and KPIs. You will own the development of strategic and creative plans, provide high-level counsel to senior clients, and lead integrated teams to deliver best-in-class work. This role blends leadership, commercial accountability, creativity, operational excellence, and client development.
YOUR RESPONSIBILITIES
- Strategic Leadership & Campaign Excellence: Lead all strategic and creative development for Influence & Advocacy programmes, ensuring plans meet SMART objectives, target audiences, and measurable KPIs.
- Client Leadership: Serve as the senior contact for priority clients, providing counsel, problem-solving issues independently, and building long-term, trusted partnerships.
- Team Leadership & Talent Development: Direct, motivate, and inspire cross-disciplinary teams to deliver high-performing campaigns across multiple clients simultaneously.
- Commercial & Financial Ownership: Own all client budgets, scope development, and finance processes, ensuring accuracy, profitability, and achievement of income targets.
- Insights, Measurement & Reporting: Ensure all briefs have clear objectives, defined audiences, and robust measurement frameworks.
- Agency Growth, Marketing & New Business: Contribute to agency client development planning and proactively uncover new opportunities within existing accounts.
SKILLS & EXPERIENCE
- Essential: Extensive experience (typically 6+ years) leading influencer or integrated campaigns within communications, PR, or marketing environments.
- Proven ability to direct complex integrated workstreams and teams with minimal support.
- Strong experience in strategic planning across Influence & Advocacy.
- Demonstrable strength in senior client leadership, consultancy, and issue-resolution.
- Deep understanding of influencer marketing, creator ecosystem, emerging platforms, and cultural trends.
- Track record of managing sizeable budgets, scopes, financial processes, and delivering against income targets.
- Experience mentoring and managing teams, fostering growth, and building positive, long-term relationships.
- Confident in developing insight-based measurement frameworks and leading full campaign evaluations.
- Desirable: Experience in earned-first or integrated brand communications.
- Familiarity with social analytics and insights tools.
- Experience contributing to agency marketing, thought leadership, or award submissions.
WHO YOU ARE
You thrive on leading smart, ambitious work and empowering those around you. You have a natural ability to build strong partnerships—with clients, teammates, creators, and collaborators. You enjoy blending strategic thinking with creativity, and you approach challenges with a solutions-focused mindset. You’re motivated by delivering impactful, insight-driven work and shaping teams that take pride in excellence.
Campaign Director - Influencer Marketing in London employer: PrettyGreen | The Global Fame Makers
Contact Detail:
PrettyGreen | The Global Fame Makers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Director - Influencer Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for influencer marketing shine through. Share your ideas and experiences, and don’t be afraid to show how you can bring something unique to the table.
✨Tip Number 3
Do your homework! Research PrettyGreen and their recent campaigns. Being able to discuss their work and how you can contribute will definitely impress them and show you’re genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team and ready to dive into the PrettyGreen culture.
We think you need these skills to ace Campaign Director - Influencer Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for influencer marketing shine through! We want to see how your passion aligns with our mission at PrettyGreen. Share specific examples of campaigns you've led or been a part of that demonstrate your love for the industry.
Tailor Your Application: Make sure to customise your application for the Campaign Director role. Highlight your experience in leading integrated campaigns and how it relates to the responsibilities outlined in the job description. We appreciate candidates who take the time to connect their skills with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and experiences. We value clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do—just follow the prompts and you’ll be all set!
How to prepare for a job interview at PrettyGreen | The Global Fame Makers
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends in influencer marketing and the creator ecosystem. Be ready to discuss how you would approach campaigns for brands like Bupa or Disney, showcasing your strategic thinking and creativity.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams and mentored junior members in previous roles. Highlight specific instances where your leadership directly contributed to campaign success or client satisfaction.
✨Understand PrettyGreen's Values
Familiarise yourself with PrettyGreen’s mission and values, especially their commitment to sustainability and inclusivity. Be prepared to discuss how you can embody these values in your role as Campaign Director.
✨Prepare Insight-Driven Questions
Think of insightful questions to ask during the interview that demonstrate your understanding of the agency's work and your interest in their clients. This could include inquiries about their approach to measuring campaign success or how they foster client relationships.