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For Companies At a Glance
- Tasks: Create and execute innovative Digital PR campaigns that make brands famous.
- Company: Join PrettyGreen, an award-winning creative communications agency with a boutique soul.
- Benefits: Enjoy competitive salary, flexible working, and a vibrant team culture.
- Why this job: Be part of a dynamic team driving impactful brand communications globally.
- Qualifications: 2+ years in Digital PR with strong media relations and creative skills.
- Other info: Diverse and inclusive workplace committed to personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
PrettyGreen, we’re the Global Fame Makers, an award-winning creative communications agency with big brand ambition and a boutique soul. We create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth. Powered by an AI-enhanced team of strategists, creatives, publicists, producers, and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in London, Manchester, Leeds and Edinburgh.
We’re an equal opportunities employer and committed to inclusivity throughout our business, from our internal and recruitment policies to the work we put into the world.
THE ROLE
We are looking for an experienced Digital PR Senior AE. Your role will support the team in our ambitious plans to scale and grow our Digital PR offering as well as supporting on some non-Digital PR clients, opening the opportunity to learn and grow fast as an all-round PR professional. This is a multi-faceted position that is ideally suited to a flexible, methodical individual. You will be able to work independently and part of a team, supporting with campaign ideas and production. You will be confident in your abilities to pitch creative, innovative, fame-making campaigns and reactives that will earn links and coverage in top tier, as well as relevant niche publications. This role is ideal for a self-starter who enjoys getting stuck in and seeing projects through from conception to completion.
YOUR ACCOUNTABILITIES:
- Finding press office opportunities (incl. reactives)
- Media relations & delivery of coverage and Digital PR KPIs
- Coverage monitoring and reporting
- Client account administration and finance support
- Supplier and handling house coordination
YOUR RESPONSIBILITIES
- Delivery of daily client work as per agreed retainer and project scopes
- Monitoring media and social media for breaking stories, trends and opportunities we can activate around
- Working with the team to come up with creative press office campaign ideas that will garner the interest of the media as well as your clients’ target audiences.
- Identifying and creating valuable reactive and proactive opportunities for clients across various industries.
- Support with the development and execution of campaigns, working closely with topical experts, designers, data experts and other 3rd parties.
- Carry out keyword research that will inform your ideas as well as result in impactful onsite content that you will create for your clients’ campaigns.
- Contribute to the media and pitch strategy for all your clients' campaigns, identifying multiple angles to ensure campaigns work harder.
- Create media lists that target relevant and high authority sites and build strong relationships with journalists and influencers.
- Write high quality headlines and press releases that will appeal to journalists.
- Proficiently use a variety of tools to get the best possible results.
- Build relationships with key clients, stakeholders, and media connections.
- Monitor results and provide regular reports and insights to clients and the client teams on PR activities and opportunities.
- Delivering campaigns and results that meet client expectations.
- Collaborate across departments to ensure our work is having the greatest impact.
- Show clients a solid understanding of SEO and the impact work has on organic performance.
- Reading the news every morning, taking learnings and sharing findings with the wider team.
- Contribute to amplifying the agency's Digital PR offering.
- Providing administrative support to client teams.
WHO YOU ARE
- Proven track record (2+ years) in communications agency delivering media strategies for Digital PR campaigns and press offices.
- Evidence of contributing to Digital PR creative campaigns that earn high quality links and coverage.
- A confident communicator that can articulate plans and provide excellent and professional consultancy with clients.
- A self-starter with a positive attitude who thrives in a fast-paced, collaborative environment.
- Motivated by creating best-in-class, fame-driving work.
- Organised, structured and able to deliver multiple projects simultaneously.
- Knowledgeable about updates in the media.
- Passionate about the evolving media landscape.
- Experience of working with data, with strong analytical skills.
- A good understanding of SEO best practice.
- Experience of using tools such as Buzzstream, Ahrefs, SEMRush, Roxhill or similar.
DIVERSITY, EQUITY, INCLUSION & BELONGING COMMITMENT:
At PrettyGreen we support, celebrate and thrive because of our differences and are proud to be a leading DE&I employer. When hiring we do not discriminate based on race, religion, colour, sex, gender identity, sexual orientation, age, physical or mental disability, nationality or any other characteristic covered by the law.
Digital PR Senior Account Executive employer: PrettyGreen | The Global Fame Makers
Contact Detail:
PrettyGreen | The Global Fame Makers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Senior Account Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in Digital PR. Include case studies, successful campaigns, and any media coverage you've secured. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in joining their team at PrettyGreen.
✨Tip Number 4
Don’t just apply through job boards; head over to our website and apply directly! It shows initiative and gives you a better chance of standing out. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital PR Senior Account Executive
Some tips for your application 🫡
Show Your Creative Side: When writing your application, let your creativity shine! We want to see how you can pitch innovative ideas and campaigns that align with our brand's ambition. Don't be afraid to showcase your unique voice and style.
Tailor Your Experience: Make sure to highlight your relevant experience in Digital PR. We’re looking for someone who can demonstrate a proven track record in delivering media strategies and creative campaigns. Connect your past roles to the responsibilities outlined in the job description.
Be Data-Driven: Since we value analytical skills, include examples of how you've used data to inform your PR strategies. Show us how you’ve monitored results and provided insights that led to successful campaigns. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at PrettyGreen | The Global Fame Makers
✨Know Your Stuff
Before the interview, dive deep into PrettyGreen's recent campaigns and clients. Familiarise yourself with their approach to Digital PR and think about how your experience aligns with their values. This will show that you're genuinely interested and ready to contribute.
✨Showcase Your Creativity
Prepare a few creative campaign ideas that could fit PrettyGreen’s ethos. Think outside the box and be ready to pitch these during the interview. They’re looking for someone who can bring innovative ideas to the table, so don’t hold back!
✨Demonstrate Your Analytical Skills
Since the role involves data collection and analysis, be prepared to discuss how you've used data in past campaigns. Bring examples of how your analytical skills have led to successful outcomes, and be ready to talk about tools like Ahrefs or SEMRush.
✨Build Rapport with Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their work culture and recent projects. This not only shows your interest but also helps you gauge if PrettyGreen is the right fit for you.