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- Tasks: Lead e-commerce strategy and performance marketing for a premium fashion brand.
- Company: Pretty You London, a dynamic British nightwear and lifestyle brand.
- Benefits: 25 days holiday, birthday off, flexible hours, and generous employee discounts.
- Other info: Creative culture with opportunities for personal and professional growth.
- Why this job: Join at a pivotal growth stage and make a real impact on the brand's future.
- Qualifications: 5+ years in e-commerce leadership with P&L ownership experience.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Head of E-commerce & Performance Marketing to help shape the future of Pretty You London! This is a unique opportunity to join a premium fashion and lifestyle brand at a pivotal stage of growth. At Pretty You London, we are entering a new phase of growth—refining our brand, expanding our team, and strengthening our position within the premium fashion and wellness space.
The opportunity Pretty You London is a British nightwear, loungewear and lifestyle brand on the move. Following a period of significant change, we’ve secured fresh investment to reposition the brand upmarket, diversify our European sourcing, and build out the team that will take us into our next chapter. We’re hiring across functions to support that ambition — and the Head of E-commerce & Performance Marketing is one of the most pivotal roles in the plan.
This is a senior, commercially accountable role with full ownership of our e-commerce P&L. You will set and drive the strategy across paid media, marketplaces, CRM and retention, and you’ll be the person we hold the number to. Reporting directly to the CEO and working closely with our Brand & Creative Director at Board level, you’ll translate brand strategy into commercial performance — profitably, predictably, and at pace.
If you’re a digital native, numerate operator who wants real ownership of a P&L in a business with genuine momentum behind it, this is the role.
What the role looks like The remit sits across three pillars:
- Below-the-line: Performance & Trading
- Own and run paid media across Meta, Google, TikTok and emerging platforms — directly or via a tightly managed agency relationship.
- Drive marketplace strategy and trading across our existing channels, with a clear eye on profitable expansion.
- Own pricing, promotional planning and discount discipline — particularly important as we reposition the brand upmarket.
- Manage the Shopify roadmap, conversion rate optimisation and customer journey performance.
- Through-the-line: CRM, Retention & Loyalty Programmes
- Own email, SMS and CRM strategy end-to-end — segmentation, lifecycle, retention, LTV.
- Lead paid social along with organic socials alongside the brand team.
- Build and own the customer data and insight layer that informs every commercial decision we make.
- P&L Ownership & Commercial Leadership
- Full accountability for the e-commerce P&L: revenue, contribution margin, marketing efficiency, customer economics.
- Build the annual e-commerce plan, forecast monthly, and report performance candidly to the CEO and Board.
- Lead, mentor and grow a small in-house team alongside agency and freelance partners.
- Partner with operations, buying and brand to make sure the commercial machine runs end-to-end.
Who we’re looking for You’re commercially sharp and numerate. You’re comfortable owning a P&L and being held to it. You’ve done this in fashion, lifestyle or premium DTC before — ideally for a brand of comparable size where you didn’t have a big team or a big budget to hide behind. You can think strategically and execute hands-on, often in the same afternoon.
You’re energised by a turnaround, not put off by it. You don’t need creative authority — you partner well with brand and creative leaders and translate their strategy into commercial outcomes.
Essential experience
- 5+ years in senior e-commerce or performance leadership, with recent ownership of a P&L.
- Hands-on Shopify experience (Shopify Plus desirable) and proven marketplace trading credentials.
- Deep performance marketing across paid search, paid social, affiliates and SEO — you’ve set strategy and you’ve also been close enough to the platforms to call BS on agency reporting.
- Demonstrable commercial track record — revenue growth, margin improvement, profitable customer acquisition. Not just traffic and impressions.
- Strong CRM and retention chops — Klaviyo or equivalent, segmentation, lifecycle, LTV thinking.
- Confident with data — Shopify analytics, GA4, marketplace dashboards, and pulling your own numbers when needed.
- Fashion, lifestyle or premium DTC background strongly preferred.
Desirable
- Experience working with an OMS (Linnworks) and ERP (Microsoft Dynamics 365 Business Central or similar).
- Exposure to international expansion and cross-border e-commerce.
- Experience operating inside a brand repositioning or premiumisation programme.
Why this role, why now
- Genuine P&L ownership and a direct line to the CEO and Board — not a layered, political org.
- A brand at an inflection point with fresh investment behind a clear strategy.
- Strategic separation between brand (led at Board level) and commerce (this role) — clean lines, clear remit.
- Real scope to build the function the way you think it should be built.
Our Culture
At Pretty You London, we value creativity, ambition, and a shared commitment to build the brand. We are a creative, strategic team with a clear vision to grow a brand that fulfils its commitment to the customer. This is a rare opportunity to join at a pivotal time, where your ideas, and campaign direction will have a tangible impact on our future.
Benefits
- 25 days holiday plus Bank Holidays
- Birthday off
- One day WFH
- Flexi hours to suit busy lives - core hours 10am - 4pm
- Early Friday finishes (as work life balance is important to us)
- Socials - each quarter
- Generous employee discount on a premium product.
More benefits to be introduced this year!
- Free parking
- Tram stop only meters away
Head of E-commerce & Performance Marketing in Bolton employer: Pretty You London
Contact Detail:
Pretty You London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-commerce & Performance Marketing in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in e-commerce and performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand strategy and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Pretty You London.
We think you need these skills to ace Head of E-commerce & Performance Marketing in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of E-commerce & Performance Marketing. Highlight your experience in e-commerce, performance marketing, and P&L ownership. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for fashion and lifestyle brands, and explain why you're the perfect fit for Pretty You London. We love a good story, so make it personal and engaging!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven revenue growth and improved margins in previous roles. We’re all about results here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Pretty You London
✨Know Your Numbers
As a Head of E-commerce & Performance Marketing, you'll be expected to own the P&L. Brush up on your financial metrics and be ready to discuss how you've driven revenue growth and improved margins in previous roles. Be specific about your achievements and how they relate to the fashion or lifestyle sectors.
✨Showcase Your Strategic Mindset
Prepare to talk about your strategic approach to performance marketing. Think about how you've set and executed strategies across paid media, CRM, and retention. Have examples ready that demonstrate your ability to translate brand strategy into commercial outcomes, especially in a turnaround situation.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing tools like Shopify, Klaviyo, and Google Analytics. Be prepared to explain how you've used these platforms to optimise customer journeys and drive conversions. If you have experience with OMS or ERP systems, mention that too!
✨Cultural Fit is Key
Pretty You London values creativity and ambition, so think about how your personal values align with their culture. Prepare to share examples of how you've contributed to a positive team environment and how you can bring that energy to their brand as they grow.