At a Glance
- Tasks: Drive organic growth for clients through strategic digital marketing and insightful analytics.
- Company: Pretty Pragmatic, a creative agency with a passion for digital excellence.
- Benefits: Competitive salary, 25 days holiday, training allowance, wellness perks, and fun team culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team to shape impactful digital strategies in the hospitality industry.
- Qualifications: Experience in digital marketing, SEO, and a knack for data-driven insights.
The predicted salary is between 35000 - 40000 £ per year.
Digital Marketing Strategist
Role Overview
As Digital Marketing Strategist at Pretty Pragmatic, you’ll work within the strategy team with a particular focus on achieving organic growth for our clients, reviewing analytics to spot opportunities and translating that into activity that can move the needle.
The main elements of the role will be
- Supporting on strategic reviews of brands digital performance.
- Website analysis and SEO performance reviews.
- SEO Strategy – carrying out keyword research and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
- Providing strategic direction for digital projects, such as website builds.
- Using data from tools such as Google Analytics and Semrush to provide insights and inform marketing activity.
- Presenting campaign ideas and strategic plans to clients.
- Informing overarching digital strategy with a strong understanding of research techniques, SEO, GEO, and how to measure meaningful metrics.
- Overseeing the rollout of content plans for clients.
- Briefing copywriters and designers on content and campaign development.
- Devising the user experience for new websites and enhanced functionality for existing websites.
- Reporting and providing strategic recommendations that can improve business performance.
- Who we’re looking for
You’ll be a good fit for the role if you have a good level of experience either within an in-house marketing role with responsibility for websites and organic search performance - or a hands‑on marketing strategist working agency side who’s used to managing a number of client's organic performance.
You'll enjoy discovering nuggets of insight using GA4 and SEO tools such as Semrush, alongside an enthusiasm for great web user experiences - and spotting an opportunity to make things better.
A few traits that we think will make you a good fit for the role are
- You’re hands‑on – we're an agency known for making things happen, so want you to be comfortable getting your hands dirty to make great ideas become a reality.
- An inquisitive type – you’ll enjoy finding insightful little nuggets that can fuel your recommendations.
- A keen bean – you'll be curious and want to learn new things as you go.
- A confident presenter – you’ll be happy chatting through proposals and plans.
- A friendly thinker – you'll enjoy discussing ideas with the team and clients to make ideas better together.
- You’re up for some fun – we're here to enjoy what we do & want you to add to the fun too.
- Working at Pretty Pragmatic
We're an agency combining creative flair with deep digital know‑how, delivering sensational strategies that just make sense.
We work a lot with restaurants, pubs, hotels, and event venues – generally, you’ll work a lot with hospitality, food and drink brands – but we also have a range of clients in other industries to mix it up a bit.
We have four internal principles for how we work
- Basics, Then Brilliance – we do the basics well. Then find ways to go beyond.
- Build Us Up – We’re team players, sharing our skills, collabing and backing each other.
- Drive It Forward – we’re proactive with ideas, action, and communication.
- Pride Over Profit – We have passion for the work we create and the results we deliver.
Along with this, we offer 25 days holiday and your birthday off – as we all need to enjoy some R&R!
You’ll also gain an extra day of holiday for each year of tenure at PP, up to an additional 4 days.
We also have an annual £500 training allowance per person for your development to make sure you’re continually progressing, insightful masterclasses to share knowledge across the teams, ‘Healthy Habits’ wellness allowance, pension, Headspace subscription, a week each year where you can ‘work from anywhere’, monthly ‘Players’ Player awards, increasing holidays with tenure, Thursday pastries from Harts (plus healthy alternatives) and a range of other PP perks.
We’re based in Bristol and looking for someone who will be able to work from our lovely studio space in The Paintworks at least three days a week.
No recruitment agencies please.
If you’re excited about this opportunity, we’d love to hear from you, email with your CV and we'll be in touch.
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Digital Marketing Strategist in England employer: Pretty Pragmatic
Pretty Pragmatic is an excellent employer that fosters a collaborative and innovative work culture, allowing you to thrive as an SEO & Content Growth Specialist. With a focus on employee growth and development, we offer opportunities for continuous learning and professional advancement, all while working remotely with a flexible schedule. Our commitment to supporting the hospitality sector means you'll be part of meaningful projects that drive real impact for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Strategist in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pretty Pragmatic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pretty Pragmatic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pretty Pragmatic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pretty Pragmatic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Strategist in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pretty Pragmatic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pretty Pragmatic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pretty Pragmatic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pretty Pragmatic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pretty Pragmatic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pretty Pragmatic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
