Digital Marketing Strategist

We’re looking for a Digital Marketing Strategist to join the team here at Pretty Pragmatic. If you’re curious with a love for the little insights and enjoy being hands‑on with the strategic direction of your clients’ business, then we’ve got just the job for you.

Role Overview:

As Digital Marketing Strategist at Pretty Pragmatic, you’ll work within the strategy team to provide support and guidance to some well‑loved brands, strategise and manage ads campaigns on Google & Meta, and discover insights to help identify new digital opportunities for our clients. The main elements of the role will be:

• Supporting on strategic reviews of brands digital performance.
• Campaign planning and management for Google Ads and Meta.
• Website analysis and SEO performance reviews.
• SEO Strategy – carrying out keyword research and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
• Providing strategic direction for digital projects, such as website builds.
• Using data from tools such as Google Analytics and Semrush to provide insights and inform marketing activity.
• Presenting campaign ideas and strategic plans to clients.
• Informing overarching digital strategy with a strong understanding of research techniques, SEO, GEO, ad channels and how to measure meaningful metrics.
• Overseeing the rollout of paid search, social, and content plans for clients.
• Briefing copywriters and designers on content and campaign development.
• Reporting and providing strategic recommendations that can improve business performance.

Who we’re looking for:

You’ll be a good fit for the role if you have sufficient levels of experience either within an in‑house marketing role covering a breadth of digital activity – from content plans and campaign development through to paid search, social and SEO – or a hands‑on marketing strategist working agency side who’s used to dealing with a range of digital channels. A few traits that we think will make you a good fit for the role are:

• You’re hands‑on – we’re an agency known for making things happen, so want you to be comfortable getting your hands dirty to make great ideas become a reality.
• An inquisitive type – you’ll enjoy finding insightful little nuggets that can fuel your recommendations.
• A keen bean – you’ll be curious and want to learn new things as you go.
• A confident presenter – you’ll be happy chatting through proposals and plans.
• A friendly thinker – you’ll enjoy discussing ideas with the team and clients to make ideas better together.
• You’re up for some fun – we’re here to enjoy what we do & want you to add to the fun too.

Working at Pretty Pragmatic:

We’re Pretty Pragmatic. The marketing agency combining creative flair with deep digital know-how, and the people delivering sensational strategies that just make sense. We make brands perform, setting the stage for our clients to win over their audiences with charismatic content, outstanding sites, beautiful brands, compelling campaigns, and super search visibility. We work a lot with restaurants, pubs, hotels, and event venues – generally, you’ll work a lot with hospitality, food and drink brands – but we also have a range of clients in other industries to mix it up a bit.

We have four internal principles for how we work:

• Basics, Then Brilliance – we do the basics well. Then find ways to go beyond.
• Build Us Up – We’re team players, sharing our skills, collabing and backing each other.
• Drive It Forward – we’re proactive with ideas, action, and communication.
• Pride Over Profit – We have passion for the work we create and the results we deliver.

Along with this, we offer 25 days holiday and your birthday off – as we all need to enjoy some R&R! You’ll also gain an extra day of holiday for each year of tenure at PP, up to an additional 4 days. We also have an annual £500 training allowance per person for your development to make sure you’re continually progressing, insightful masterclasses to share knowledge across the teams, 'Healthy Habits' wellness allowance, pension, Headspace subscription, a week each year where you can ‘work from anywhere’, monthly 'Players' Player awards, increasing holidays with tenure, Thursday pastries from Harts (plus healthy alternatives) and a range of other PP perks. We’re based in Bristol and looking for someone who will be able to work from our lovely studio space in The Paintworks at least three days a week.

If you’re excited about this opportunity, we’d love to hear from you, email join@prettypragmatic.com with your CV and we’ll be in touch.