At a Glance
- Tasks: Create impactful SEO strategies and engaging content for diverse clients.
- Company: Pretty Pragmatic, a vibrant marketing agency with a creative edge.
- Benefits: Competitive salary, 25 days holiday, training allowance, and wellness perks.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Join a fun team and make a real impact in the digital marketing world.
- Qualifications: Experience in SEO and digital marketing, with strong analytical skills.
The predicted salary is between 32000 - 40000 £ per year.
As a SEO & Content Strategist at Pretty Pragmatic, you’ll work with the agency team to create great performing websites and digital content plans, resulting in outstanding outcomes for clients in hospitality and beyond who really appreciate what we do for them.
The main elements of the role will be:
- SEO Strategy – carrying out keyword research and spotting new opportunities for clients, and where content is most needed to capture relevant traffic.
- SEO Reviews – using our range of tools to review SEO performance and identify areas where improvements can be made.
- Content Strategy – working with the wider agency team to create great websites, articles and blogs.
- SEO Guidance - collaborating with our wider team to help improve SEO performance across a range of different clients, spanning technical and content consultancy.
- CMS Management – ensuring the sites you manage are optimised, working within the CMS, and collaborating with our Development team for any technical improvements.
- Reporting – creating monthly reports analysing performance and making strategic recommendations for clients.
- Analytics - working within GA4, SEMrush, Search Console & Google Tag Manager, to discover useful insights to inform your strategies.
- New website builds – contributing to new website builds with sitemap plans, analysis of existing website, competitor reviews, wireframing and briefing design and tech teams to help them create highly engaging websites that perform.
- User Experience – reviewing website user experience and optimising for the various customer journeys, using tools such as Clarity.
- CRO – optimising websites for conversions, using Analytics and other tools to ensure the website is set up for commercial success.
We’re looking for someone with at least a few years of agency or in-house SEO and digital marketing experience. This isn’t a copywriting role, so if that’s your bag, this one’s not for you. You’ll be very familiar with GA4, Google Search Console and Google Tag Manager, as well as SEO tools such as Semrush and UX tools like Microsoft Clarity or Hotjar. You’ll be a confident presenter and clear communicator, able to translate complex insights into language and actions that clients can see the value in.
Along with that, there are a few key traits that will make you the perfect fit:
- A curious character – you’ll be eager to know how things are going, what could be improved and stay on top of the latest trends.
- A keen bean – you’ll be inquisitive and want to learn new things as you go.
- An impact maker – you’ll be eager to know how your work performs and want to use that knowledge to make your work even more powerful.
- A devil in the detail – you’ll be comfortable in the minutiae and getting stuck into the details, whilst also being able to talk about it with clients without boggling them.
- A fun lover – we’re here to enjoy what we do and want you to add to the fun, too.
We’re Pretty Pragmatic. The marketing agency combining creative flair with deep digital know-how, and the people delivering sensational strategies that just make sense. We make brands perform, setting the stage for our clients to win over their audiences with charismatic content, outstanding sites, beautiful brands, compelling campaigns, and super search visibility. We work a lot with restaurants, pubs, hotels, and event venues – generally, you’ll work a lot with hospitality, food and drink brands – but we also have a range of clients in other industries to mix it up a bit.
We have four internal principles for how we work:
- Basics, Then Brilliance – we do the basics well. Then find ways to go beyond.
- Build Us Up – We’re team players, sharing our skills, collabing and backing each other.
- Drive It Forward – we’re proactive with ideas, action, and communication.
- Pride Over Profit – We have passion for the work we create and the results we deliver.
Along with this, we offer 25 days holiday and your birthday off – as we all need to enjoy some R&R! You'll also gain an extra day of holiday for each year of tenure at PP, up to an additional 4 days. We also have an annual £500 training allowance per person for your development to make sure you’re continually progressing, insightful masterclasses to share knowledge across the teams, 'Healthy Habits' wellness allowance, pension, Headspace subscription, a week each year where you can ‘work from anywhere’, monthly 'Players' Player awards, increasing holidays with tenure, Thursday pastries from Harts (plus healthy alternatives) and a range of other PP perks.
We’re based in Bristol and looking for someone who will be able to work from our lovely studio space in The Paintworks at least three days a week. If you’re excited about this opportunity, we’d love to hear from you, email with your CV and we'll be in touch.
Content & SEO Strategist in Bristol employer: Pretty Pragmatic
Pretty Pragmatic is an exceptional employer that fosters a vibrant and collaborative work culture, where creativity meets digital expertise. With a focus on employee growth, we offer generous benefits including 25 days of holiday plus your birthday off, a £500 annual training allowance, and wellness perks to ensure a balanced work-life experience. Located in the inspiring Paintworks studio in Bristol, our team thrives on innovation and teamwork, making it a rewarding place for those passionate about making an impact in the hospitality and digital marketing sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Content & SEO Strategist in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pretty Pragmatic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pretty Pragmatic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pretty Pragmatic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pretty Pragmatic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content & SEO Strategist in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pretty Pragmatic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pretty Pragmatic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pretty Pragmatic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pretty Pragmatic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pretty Pragmatic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pretty Pragmatic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
