At a Glance
- Tasks: Drive growth for fashion brands through innovative marketing and data-driven strategies.
- Company: Join a dynamic fashion brand blending high street and designer styles.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment focused on creativity and data-driven decision making.
- Why this job: Make a real impact in the fashion industry while leading growth initiatives.
- Qualifications: 5+ years in growth or performance marketing within DTC fashion.
The predicted salary is between 60000 - 80000 € per year.
Pretty Lavish continues to emerge within the fashion industry, bridging the gap between high street and designer brands. Recognised for sophisticated occasionwear, luxury knitwear and modern bridesmaid collections, the brand blends timeless design with affordable luxury.
Nobl menswear complements this with a contemporary twist on classic — minimalist, versatile pieces crafted with a focus on quality, longevity and fit. Together, the brands share a mission to design consciously, inspire confidence, and deliver exceptional customer experiences across every touchpoint.
The Head of Growth is responsible for driving profitable revenue growth across Pretty Lavish and Nobl through customer acquisition, retention and optimisation of the digital revenue engine. Reporting directly to the founders, this role owns performance marketing, lifecycle growth, trading insight and digital experimentation — ensuring both brands scale efficiently while maintaining strong contribution margins.
The Head of Growth sits at the intersection of marketing, ecommerce and data — translating brand campaigns into scalable, measurable growth. Where the Marketing team owns brand storytelling, creative direction and campaign vision, the Head of Growth owns the commercial performance of those campaigns — ensuring they deliver profitable revenue and long-term customer value.
Performance Marketing & Acquisition- Lead channel experimentation and testing (creative, audience, landing page optimisation).
- Ensure high-quality product feeds, attribution tracking and integration with core partners.
- Identify and test new growth channels including influencer performance, paid partnerships and marketplace opportunities.
- Leverage tools such as Klaviyo, Sweet Analytics and Triple Whale to optimise retention performance.
- Partner with Buying and Ecommerce teams to align stock, promotions and demand generation.
- Use performance data to influence promotional strategy and margin decisions.
- Lead weekly growth and trading reviews, combining marketing and onsite performance insight.
- Collaborate with development partners to implement growth-focused enhancements.
- Ensure landing pages for campaigns are conversion-optimised and aligned to performance objectives.
- Own growth dashboards and performance reporting using Looker Studio, Microsoft Clarity, GA4, Sweet Analytics and Triple Whale.
- Translate performance data into actionable insights for founders and senior leadership.
- Maintain clear visibility of marketing spend vs return at brand and channel level.
- Partner closely with the Head of Marketing to align brand and growth strategies.
- Line manage relevant ecommerce/performance team members.
- Drive a culture of experimentation, accountability and data-driven decision making.
5+ years in growth, performance marketing or ecommerce leadership within DTC fashion or lifestyle.
Strong commercial understanding of CAC, LTV, MER and contribution margin.
Experience managing agencies and performance teams.
Experience with website merchandising, Swap Commerce and post-purchase optimisation tools.
Data-driven and commercially minded with strong forecasting ability.
Entrepreneurial mindset with a bias toward testing and iteration.
Passionate about fashion, digital innovation and brand growth.
Leadership Growth Manager (Remote) employer: Pretty Lavish
Pretty Lavish and Nobl offer an exceptional work environment that fosters creativity and innovation, making it an ideal employer for those passionate about fashion and digital growth. With a strong emphasis on employee development, the company provides ample opportunities for professional growth and encourages a culture of experimentation and data-driven decision-making. Located in Hertfordshire, employees benefit from a hybrid working model that promotes work-life balance while being part of a dynamic team dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Leadership Growth Manager (Remote)
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and ecommerce space, especially those who work at Pretty Lavish and Nobl. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your achievements in growth and performance marketing. When you get the chance to chat with the team, share how you've driven revenue growth in past roles.
✨Tip Number 3
Stay updated on industry trends! Follow fashion and ecommerce news to discuss relevant topics during interviews. This shows you're not just passionate about the role but also knowledgeable about the market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Pretty Lavish and Nobl.
We think you need these skills to ace Leadership Growth Manager (Remote)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Leadership Growth Manager role. Highlight your achievements in growth, performance marketing, and ecommerce to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fashion and how your entrepreneurial mindset can drive growth for Pretty Lavish and Nobl. Keep it engaging and personal!
Showcase Your Data Skills:Since this role is all about data-driven decision making, make sure to include examples of how you've used analytics tools to influence marketing strategies. We love seeing how you’ve turned data into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Pretty Lavish
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC, LTV, and MER. Be ready to discuss how you've used these metrics in your previous roles to drive growth. This shows you understand the commercial side of things and can contribute from day one.
✨Showcase Your Experimentation Mindset
Prepare examples of how you've led channel experimentation or A/B testing in past roles. Discuss what you learned from these experiments and how they influenced your strategies. This will demonstrate your entrepreneurial mindset and data-driven approach.
✨Align with Brand Values
Research Pretty Lavish and Nobl’s brand ethos and values. Be prepared to discuss how your vision for growth aligns with their mission of delivering exceptional customer experiences and designing consciously. This will show that you’re not just about numbers but also about brand integrity.
✨Prepare for Data Discussions
Brush up on your experience with tools like Klaviyo, GA4, and Looker Studio. Be ready to explain how you’ve used data analytics to inform marketing strategies and improve performance. This will highlight your analytical skills and ability to translate data into actionable insights.
