At a Glance
- Tasks: Drive growth through customer acquisition and optimise digital revenue for two exciting fashion brands.
- Company: Join Pretty Lavish & Nobl, a dynamic duo in the fashion industry.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Be part of a culture that values experimentation and data-driven decisions.
- Why this job: Make a real impact on brand growth while working with innovative marketing strategies.
- Qualifications: 5+ years in growth or performance marketing within DTC fashion or lifestyle.
The predicted salary is between 60000 - 80000 € per year.
Pretty Lavish continues to emerge within the fashion industry, bridging the gap between high street and designer brands. Recognised for sophisticated occasionwear, luxury knitwear and modern bridesmaid collections, the brand blends timeless design with affordable luxury.
Nobl menswear complements this with a contemporary twist on classic — minimalist, versatile pieces crafted with a focus on quality, longevity and fit. Together, the brands share a mission to design consciously, inspire confidence, and deliver exceptional customer experiences across every touchpoint.
The Head of Growth is responsible for driving profitable revenue growth across Pretty Lavish and Nobl through customer acquisition, retention and optimisation of the digital revenue engine. Reporting directly to the founders, this role owns performance marketing, lifecycle growth, trading insight and digital experimentation — ensuring both brands scale efficiently while maintaining strong contribution margins.
The Head of Growth sits at the intersection of marketing, ecommerce and data — translating brand campaigns into scalable, measurable growth. Where the Marketing team owns brand storytelling, creative direction and campaign vision, the Head of Growth owns the commercial performance of those campaigns — ensuring they deliver profitable revenue and long-term customer value.
Performance Marketing & Acquisition- Lead channel experimentation and testing (creative, audience, landing page optimisation).
- Ensure high-quality product feeds, attribution tracking and integration with core partners.
- Identify and test new growth channels including influencer performance, paid partnerships and marketplace opportunities.
- Leverage tools such as Klaviyo, Sweet Analytics and Triple Whale to optimise retention performance.
- Partner with Buying and Ecommerce teams to align stock, promotions and demand generation.
- Use performance data to influence promotional strategy and margin decisions.
- Lead weekly growth and trading reviews, combining marketing and onsite performance insight.
- Collaborate with development partners to implement growth-focused enhancements.
- Ensure landing pages for campaigns are conversion-optimised and aligned to performance objectives.
- Own growth dashboards and performance reporting using Looker Studio, Microsoft Clarity, GA4, Sweet Analytics and Triple Whale.
- Translate performance data into actionable insights for founders and senior leadership.
- Maintain clear visibility of marketing spend vs return at brand and channel level.
- Partner closely with the Head of Marketing to align brand and growth strategies.
- Line manage relevant ecommerce/performance team members.
- Drive a culture of experimentation, accountability and data-driven decision making.
5+ years in growth, performance marketing or ecommerce leadership within DTC fashion or lifestyle.
Strong commercial understanding of CAC, LTV, MER and contribution margin.
Experience managing agencies and performance teams.
Experience with website merchandising, Swap Commerce and post-purchase optimisation tools.
Data-driven and commercially minded with strong forecasting ability.
Entrepreneurial mindset with a bias toward testing and iteration.
Passionate about fashion, digital innovation and brand growth.
Head of Growth (remote) employer: Pretty Lavish
Pretty Lavish and Nobl offer an exceptional work environment that fosters creativity and innovation, making it an ideal employer for those passionate about fashion and digital growth. With a strong emphasis on employee development, the company provides ample opportunities for professional growth and encourages a culture of experimentation and data-driven decision-making. Located in Hertfordshire, the hybrid work model allows for flexibility while being part of a dynamic team dedicated to delivering affordable luxury and exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth (remote)
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and ecommerce space, especially those who work at Pretty Lavish and Nobl. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in growth and performance marketing. Use data to back up your achievements – numbers speak louder than words!
✨Tip Number 3
Get familiar with their brands! Dive deep into Pretty Lavish and Nobl’s collections, understand their target audience, and think about how you can contribute to their growth. This knowledge will help you stand out during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team and making an impact.
We think you need these skills to ace Head of Growth (remote)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of Growth role. Highlight your achievements in performance marketing and ecommerce, and don’t forget to sprinkle in some fashion industry flair!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about growth in the fashion industry and how your entrepreneurial mindset can drive our brands forward. Keep it engaging and personal!
Showcase Your Data Skills:Since this role is all about data-driven decision making, make sure to mention any tools you’ve used like GA4 or Klaviyo. Share specific examples of how you’ve used data to influence marketing strategies and achieve growth.
Apply Through Our Website:We love seeing applications come through our website! It’s the best way for us to keep track of everything. Plus, it shows you’re genuinely interested in joining our team at Pretty Lavish & Nobl.
How to prepare for a job interview at Pretty Lavish
✨Know Your Numbers
As the Head of Growth, you'll need to demonstrate a strong grasp of key metrics like CAC, LTV, and MER. Brush up on these concepts and be ready to discuss how you've used them to drive growth in previous roles.
✨Showcase Your Experimentation Mindset
This role is all about testing and iterating. Prepare examples of past experiments you've led, what you learned from them, and how they influenced your strategies. Highlight your entrepreneurial spirit and willingness to take calculated risks.
✨Align with Brand Vision
Pretty Lavish and Nobl have a unique brand identity. Familiarise yourself with their mission and values, and think about how your growth strategies can align with their storytelling and customer experience goals. Be ready to share ideas on how to enhance their digital presence.
✨Data-Driven Decision Making
The ability to translate data into actionable insights is crucial. Prepare to discuss specific tools you've used, like Klaviyo or GA4, and how you've leveraged data to inform marketing strategies. Show that you're comfortable with analytics and can communicate findings effectively.
