At a Glance
- Tasks: Manage customer communications and enhance digital engagement across multiple platforms.
- Company: Join Pret, a leader in fresh food and organic coffee with a vibrant culture.
- Benefits: Enjoy free food at work, generous leave, and professional development opportunities.
- Other info: Collaborative office culture with a focus on diversity, community, and personal growth.
- Why this job: Make a real impact on customer experiences while growing your skills in a dynamic environment.
- Qualifications: Experience in CRM or retention marketing, strong data analysis, and communication skills required.
The predicted salary is between 37800 - 46200 £ per year.
Hello, we’re PretProud makers of freshly made food, organic coffee and big ideas. Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing. We’re growing fast on our mission to be the hospitality employer of choice everywhere we operate – so it’s an exciting time to hop on board.
Growing good things Pret is where passionate, hardworking, wonderful people (like you!) find what they need to shine. Growth is at the heart of everything we do – from supporting our people to grow in confidence and skills to pursue their unique paths, to figuring out how to make our food and coffee even more delicious and accessible.
What we’re looking for: We’re looking for passionate team players to bring joy to our customers every day. As our CRM & Digital Content Manager, you’ll shape how millions of customers hear from us and experience Pret beyond the shop. That covers email, push notifications, SMS, our app and our website. You’ll own the customer journeys that turn a first visit into a habit: welcome, loyalty, win-back, and everything in between. You’ll make sure every message feels personal, timely and unmistakably Pret. This is a hands-on role with real reach. You’ll work alongside Product, Design, Marketing and our marketing technology teams to grow our CRM capability. You’ll also help us deliver on a big ambition, building our digital customer base and making digital a growing share of how customers order and engage with Pret. If you like seeing your work turn straight into measurable results, this is for you.
Key responsibilities:
- Own all UK customer communications across email, push, SMS and in-app, including retention and loyalty journeys.
- Build, test and improve automated customer journeys in our customer engagement platform (Braze), getting more out of its personalisation and automation features over time.
- Work with our analytics team to define our core customer segments and decide how we personalise for each one.
- Manage content across our app and website: brief and update digital assets, keep the content management system up to date, and make sure the whole experience feels joined up for customers.
- Track how each channel is performing, pull out the key insights, and recommend improvements to stakeholders every week and every month.
- Work with Design, Product and Marketing so that customers get clear, consistent messages on every channel.
- Support Pret’s international markets with CRM and customer data: share best practice, journey templates and insight, and help other markets get more from our shared platforms.
Experience and Skills required:
- Essential Experience in a CRM, lifecycle or retention marketing role at a consumer business, for example in retail, hospitality, ecommerce or subscriptions.
- Hands-on experience building and running automated and complex journeys and campaigns in a customer engagement platform such as Braze, or similar.
- A track record of improving customer retention or engagement, with results you can point to.
- Confidence working with data. You can read performance in Excel and web analytics tools such as Google Analytics and turn it into clear recommendations.
- Strong written communication, and the ability to brief creative and content teams clearly.
- A curious, test-and-learn mindset, with the customer at the centre of your decisions.
Nice to have:
- Advanced Braze skills, such as Liquid personalisation, Connected Content or Canvas logic.
- Experience with loyalty engines or customer data platforms.
- An understanding of SEO, and of optimising content to show up in AI search results.
- Experience in a busy, high-volume business where online and in-store experiences need to connect.
Life at Pret:
In the office Our offices are where teams come together to collaborate, connect and bring great ideas to life. Wherever you're based, you'll find:
- Individual ways to grow: fully funded professional qualifications, leadership development and informal and formal mentoring.
- Diversity & belonging: Everyone’s welcome at Pret – you’ll be valued for who you are and supported to feel confident in yourself and your skills.
- Pace & variety: Build a diverse skillset, meet some new people and learn (a LOT).
- Community & purpose: We work together to create positive change through the Pret Foundation.
Our values:
- Be kind, honest and generous: bring genuine warmth and your authentic self to work every day.
- Bring your passion: share our passion for food and exceptional customer service.
- Spread joy every day: small acts of kindness are a big part of what makes the Pret experience special.
The perks:
- A Gold Card! That means when you’re in the office, your food and drinks are on us. And when you’re not, you get 5 free drinks a day and 50% off everything else.
- 33-38 days of annual leave (increasing with service).
- Free private medical aid cover – with the option to add a loved one.
- 4-5% pension contribution (increasing with service).
- Life assurance at 3x your annual salary.
- Loyalty awards to celebrate every 5 years you’re with us.
- And more – think: a flexible benefits platform, season ticket loans, a healthcare cash plan, mortgage services, financial wellbeing provisions, option to take a sabbatical after 3 years and opportunities to support our incredible charity, the Pret Foundation.
The Pret interview journey:
Step one: apply! Please don’t overly rely on the use of AI, we want to get to know you, not a robot. Then, if we move forward with your application, we’ll start the process with a 30-minute chat, so we can better understand your experience and skills. The next stage is to pop into our Head Office, where you’ll have a one-hour interview with the hiring team. Those are the basics, but depending on the role, we might ask you to complete a task, spend time in our shops or meet someone else in the team. Throughout it all, you are entitled to reasonable adjustments if you have a disability. If this is the case, please let us know how we can help make the process more accessible for you.
CRM & Digital Content Manager in London employer: Pret A Manger
Pret A Manger is an exceptional employer that prioritises the well-being and growth of its team members. With a vibrant work culture in the heart of London, employees enjoy competitive pay, generous benefits including free food and drinks, and ample opportunities for personal and professional development. Join us to inspire teams and drive growth in a supportive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Digital Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pret A Manger and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pret A Manger are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pret A Manger on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pret A Manger. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Digital Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pret A Manger. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pret A Manger:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pret A Manger’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pret A Manger
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pret A Manger will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pret A Manger, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
