International Marketing Director FTC

We’re Pret: proud makers of freshly made food, organic coffee, and big ideas. Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing. We’re growing fast on our mission to be the employer of choice in hospitality, everywhere we operate – so this is an exciting time to hop on board.

We Believe in Growing Good Things. Growth is at the heart of everything we do. From the freshly hand-made food we create every day, to supporting our teams, we help our people grow in confidence, skills and to pursue their unique paths. Pret is where passionate, hardworking, wonderful people (like you!) find what they need to shine. And the proof is in the pudding – over 80% of our managers started on the shop floor! So did 20% of our Support Centre teams, including our CEO, Pano.

What we’re looking for: We’re looking for passionate team players to bring joy to our customers every day. As an International Marketing Director – Global Marketing you’ll report into Pret’s Chief Marketing Officer as a key member of the Global Marketing team. The International Marketing Director is instrumental in driving the global brand vision for Pret measured via brand awareness and consideration, customer love and transactional growth in international markets. This person will be the voice of the customer across all equity and franchise markets outside of the UK and US. The Director will lead the strategic vision, oversight and direction to international franchise partners while leading an internal talented team of Marketeers. This role will also have a dotted line into the International President and will sit on the International Leadership Team. Success will rely on being an effective and credible collaborator who will thrive in our matrix org structure and work together with franchise partners. This role represents an exceptional opportunity for a strategic, passionate, creative marketer to join a hugely successful and ambitious global business and make a significant impact on Pret’s growth trajectory and success.

Key responsibilities:

• Work with the Global Marketing team, International Sales team, and franchise partners to create marketing strategies for all international markets, ensuring the international markets achieve sales and transaction targets on a consistent basis.
• Develop and drive comprehensive marketing calendar plans for each international market.
• For equity markets, e.g., Hong Kong and France, manage and collate all marketing communications activities and supervise product development processes.
• For master franchisee markets, e.g., Singapore and South Africa, direct and influence all marketing communications activities and product development processes.
• Build a best-in-class International Marketing team, from recruitment through to management and coaching.
• Develop and optimise our product ranges, working with the Innovation team to deliver new, industry-leading food and drink offerings with core consumer relevance.
• Create impactful ad campaigns that drive brand awareness and consideration and yield tangible results.
• Work with the Analytical team to create clear ways to measure and drive ROI of all marketing activities.

Experience and Skills required:

• In-depth marketing experience with consumer-facing brands within Quick Service Restaurants (QSR), Hospitality, Food Retail or related consumer-led industries.
• Essential experience working within a franchised business environment, with the ability to balance commercial growth, brand standards and franchise partner relationships. International franchise experience is desirable but not essential.
• Building and implementing annual calendars and media buying plans.
• Developing marketing communications plans and leading multi-channel marketing campaigns from insight generation through to execution, including briefing agencies and developing campaigns based on consumer insights.
• Conducting marketing analytics and performance analysis.
• Understanding how best to measure marketing performance and ROI across a variety of channels.
• Experience dealing with executive stakeholders, representing and articulating key topics and providing subject matter expertise.
• Prior experience working on international teams or with brands across multiple regions and countries.
• Gathering customer insights, developing research plans and implementing findings.
• Product development, menu innovation and go-to-market planning.
• Strong understanding of pricing, product laddering, menu architecture, ranging and commercial decision-making within a QSR, hospitality or retail environment.
• Ability to operate effectively in complex, fast-paced and ambiguous environments, demonstrating resilience, adaptability and strong commercial judgement.

About you:

• Be kind, honest and generous: bring genuine warmth and your authentic self to work every day.
• Bring your passion: share our passion for food and exceptional customer service.
• Spread joy every day: small acts of kindness are a big part of what makes the Pret experience special.

We offer:

• Competitive Salary and bonus potential.
• Gold Card: We love making people’s day through our food and drinks. That goes for our teams too. That’s why everyone gets a Gold Card. When you’re in the office, your food and drinks are on us. And when you’re not, you can use your Gold Card to get up to 5 Barista-made drinks a day, and 50% off everything else (food, snacks, bottled drinks – the lot).
• A few more perks: You’ll get 33 days of annual leave (including flexible Bank Holidays), increasing to 38 days the longer you’re with us.
• Free private medical cover, with the option to add family or partner at an additional cost.
• 4% of your pension contribution matched by Pret, rises to 5% after 5 years.
• Life assurance at 3x annual salary.
• Loyalty award for 5, 10, 15, 20 years’ service.
• Flexible Benefits Platform packed with lifestyle discounts.
• Season ticket loans.
• Healthcare cash plan.
• Financial wellbeing provisions.
• Free mortgage services.
• Sabbatical after 3 years.
• Opportunities to support our charity, The Pret Foundation.

We also offer:

• Individual ways to grow - We offer lots of opportunities for learning, whether you join us for a short stint or the long game, you’re good to grow with us. Including fully funded professional qualifications, leadership development and mentoring.
• Diversity and belonging - Everyone is welcome at Pret, we want you to feel confident and valued for who you are and to truly belong.
• Pace and variety - Our work is fast paced with lots of variety, you’ll build a diverse skill set and learn a lot!
• Community and purpose - We’re proud to make a difference through The Pret Foundation, from tackling homelessness to reducing food waste and creating positive change for people and communities.

Our values: Happy Teams Happy Customers, Amazing Standards Every day, Never Standing Still, Doing The Right Thing.

The interview journey: Every interview process at Pret begins with the same two stages. First, you’ll have a relaxed conversation with our recruitment team so we can get to know you and your experience. Next, you’ll be invited to a one-hour, in-person interview with the hiring manager at our Head Office in London Victoria. Depending on the role and function, there may be additional stages. These could include time spent in one of our shops, completing a task, or meeting a senior leader.

Before you apply: This role is a 12 month Fixed Term Contract based at Pret’s Support Centre in London Victoria, where we work in a hybrid way - typically three days a week in the office. This role is expected to involve approximately 20–25% international travel, including regular visits to key markets, regional teams and franchise partners to build relationships, drive alignment and support the successful delivery of growth initiatives.

We’d love to get to know you, not a robot, so please do not rely on AI to complete your application.

Deadline to apply for this role: 7th October at midnight.