Head of Shop Marketing in London

Hello, we’re Pret. Proud makers of freshly made food, organic coffee and big ideas. Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing. We’re growing fast on our mission to be the hospitality employer of choice everywhere we operate – so it’s an exciting time to hop on board.

Growing good things Pret is where passionate, hardworking, wonderful people (like you!) find what they need to shine. Growth is at the heart of everything we do – from supporting our people to grow in confidence and skills to pursue their unique paths, to figuring out how to make our food and coffee even more delicious and accessible.

What we’re looking for

• Shop Communication: Be responsible for how all customer messaging lands in shops, controlling the customer journey through external messaging, point of purchase and post-purchase in-shop communication. Ensure assets are created and are delivered on time and clearly and correctly displayed across all shops to maximise campaign impact and transactions.
• Strategic Leadership: Gain internal alignment and manage stakeholders to develop and execute a comprehensive in-shop communications plan aligned with Pret's food and coffee innovation strategy to drive transaction growth and increase market share.
• Project & Stakeholder management: Build a robust end-to-end campaign launch process, fully integrated with food, coffee, creative, commercial wider marketing, supply chain and operations team. Manage critical pathways and act as the overall project coordinator to ensure well-executed and on-time campaign launch.
• Customer Communication Direction: Use bold, distinctive and customer-first thinking, raising the creative ambition of Pret’s communications and ensuring the brand continues to stand out in a competitive market.
• Agency Coordination: Serve as the primary contact for Pret’s UK Marketing and our in-house creative team, ensuring brand consistency and smooth and timely fulfilment of campaigns.
• Franchise Shop Alignment: Understand the franchise business and ensure messaging is appropriately launched in franchise stores, ensuring consistency of brand voice and maximal campaign impact.
• Success Measurement: Work with the commercial team to understand impact of campaigns, optimise investment and demonstrate ROI, whilst managing large scale budgets.

Experience and Skills required

• Project management: Essential experience managing multiple critical pathways, multiple stakeholders and using multiple data sources to deliver complicated and large projects on time.
• Sector Experience: Understanding of marketing communications within QSR, fast-casual dining, FMCG or high-street retail.
• Proven Track Record: Demonstrated success in developing and implementing integrated, multi-channel campaigns and communications strategies that have built brands and delivered measurable transaction growth.
• Agency management: Experience working with and leading external agency partners.
• Commercial Acumen: Ability to link media metrics (CPM, Reach, Frequency) directly to business outcomes like transactions, average transaction value, and market share.
• Agility: The ability to pivot strategies quickly based on real-time data, seasonal shifts, or changes in consumer behaviour.
• Leadership: Proven track record of leading cross-functional teams and managing diverse internal and external stakeholders.
• Stakeholder Influence: A natural communicator who can translate advertising jargon into actionable insights for senior leadership and operations teams.

Life at Pret

• Individual ways to grow: fully funded professional qualifications, leadership development and informal and formal mentoring.
• Diversity & belonging: Everyone’s welcome at Pret – you’ll be valued for who you are and supported to feel confident in yourself and your skills.
• Pace & variety: Build a diverse skillset, meet some new people and learn (a LOT).
• Community & purpose: We work together to create positive change through the Pret Foundation.

Our values

• Be kind, honest and generous: bring genuine warmth and your authentic self to work every day.
• Bring your passion: share our passion for food and exceptional customer service.
• Spread joy every day: small acts of kindness are a big part of what makes the Pret experience special.

Perks

• A Gold Card! That means when you’re in the office, your food and drinks are on us. And when you’re not, you get 5 free drinks a day and 50% off everything else.
• 33-38 days of annual leave (increasing with service).
• Free private medical aid cover – with the option to add a loved one.
• 4-5% pension contribution (increasing with service).
• Life assurance at 3x your annual salary.
• Loyalty awards to celebrate every 5 years you’re with us.
• And more – think: a flexible benefits platform, season ticket loans, a healthcare cash plan, mortgage services, financial wellbeing provisions, option to take a sabbatical after 3 years and opportunities to support our incredible charity, the Pret Foundation.