At a Glance
- Tasks: Create stunning digital designs for emails and websites, bringing campaigns to life.
- Company: Join Prestons, a luxury brand known for its innovative marketing and design.
- Benefits: Enjoy a competitive salary, pension scheme, employee discounts, and more.
- Other info: Dynamic role with opportunities for growth and collaboration in a creative environment.
- Why this job: Make your mark in digital design while working with luxury brands and creative teams.
- Qualifications: 1-3 years in digital marketing or design, strong portfolio, and knowledge of email marketing.
The predicted salary is between 31500 - 38500 £ per year.
Prestons are recruiting an Email & Digital Designer at our Head Office in Macclesfield. Supporting both the Marketing and Studio teams by creating engaging digital designs across email and website platforms. Working closely with the Content teams, the Digital Designer helps bring campaigns to life through thoughtful, high-quality design that reflects the Prestons brand and our luxury brand partners.
A successful Digital Designer has a strong understanding of digital design principles and a good knowledge of digital marketing. They design and build email campaigns, support website content, and analyse campaign performance to help continually improve engagement and effectiveness. While the primary focus of the role is digital, the Digital Designer also provides creative support on print-based projects, such as luxury invitations, event collateral and in-store materials, when required.
Sitting within the Prestons Studio and reporting to the Studio Manager, the Email & Digital Designer works closely with the Marketing team to deliver high-quality digital communications with a particular focus on email.
- Responsibilities
- Design and build engaging email campaigns using Mailchimp, including layout, imagery, formatting and content integration.
- Work alongside the marketing team to deliver the email marketing calendar, supporting campaign launches and ongoing communications.
- Assist with the design and implementation of email automation journeys and customer lifecycle campaigns.
- Support with monitoring and analysing email campaign performance, producing insights and recommendations to improve open rates, click-through rates, conversions and overall engagement.
- Support audience segmentation, A/B testing and continuous optimisation of email campaigns.
- Adapt existing creative across multiple digital channels while maintaining brand consistency.
- Collaborate with the Studio Manager, Marketing and Creative Teams to ensure all creative aligns with the Prestons brand and our brand partners.
- Ensure all artwork is produced accurately, efficiently and in line with brand guidelines.
- Provide creative support on selected print-based projects including luxury invitations, event collateral, point-of-sale material and signage, where required.
- Liaise with external suppliers or agencies when sharing artwork or supporting creative production.
- Maintain organised project files and adhere to internal workflows and naming conventions.
- Keep up to date with digital design trends, email marketing best practice and emerging technologies to continually improve creative output.
- Key Skills / Experience
- 1–3 years’ experience in a digital marketing or digital design role, or a relevant qualification in Graphic Design, Digital Media or Visual Communication.
- A strong portfolio demonstrating digital design work, including email campaigns, website assets, and other marketing collateral.
- Experience designing and building email campaigns within Mailchimp or a similar email marketing platform.
- Experience with Figma is advantageous.
- Good understanding of email marketing principles, customer journeys, campaign planning and digital marketing best practice.
- Ability to interpret campaign performance data and make recommendations for continual improvement.
- Strong working knowledge of Adobe Creative Suite, including Photoshop, Illustrator and InDesign.
- Experience with website content management systems would be advantageous.
- Strong HTML knowledge.
- Excellent understanding of typography, layout, visual hierarchy and digital design principles.
- Exceptional attention to detail and commitment to maintaining brand consistency.
- Highly organised, proactive and able to manage multiple projects simultaneously.
- Excellent communication skills and the ability to work collaboratively across Marketing, Studio and wider business functions.
- Print design experience would be beneficial but is not essential.
Please note, all applications will be treated with the strictest confidence.
Job Types: Full-time, Permanent
Pay: From £29,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Employee discount
- Relocation assistance
- Sick pay
Ability to commute/relocate:
Macclesfield SK11 7NE: reliably commute or plan to relocate before starting work (required)
Application question(s): This is a fully on-site role. Please confirm your availability to work fully on-site.
Education: Diploma of Higher Education (required)
Experience: Marketing: 1 year (required), Digital design: 2 years (required)
Work Location: In person
Email & Digital Designer in Macclesfield employer: Prestons Diamonds
Prestons is an exceptional employer located in Macclesfield, offering a vibrant work culture that fosters creativity and collaboration. As an Email & Digital Designer, you'll enjoy opportunities for professional growth while working with luxury brands, alongside a supportive team that values innovation and high-quality design. With benefits like a company pension, employee discounts, and a cycle to work scheme, Prestons ensures a rewarding and fulfilling work environment for all employees.
StudySmarter Expert Advice🤫
We think this is how you could land Email & Digital Designer in Macclesfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prestons Diamonds and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prestons Diamonds are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prestons Diamonds on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prestons Diamonds. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email & Digital Designer in Macclesfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prestons Diamonds. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prestons Diamonds:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prestons Diamonds’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prestons Diamonds
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prestons Diamonds will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prestons Diamonds, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
