At a Glance
- Tasks: Create and execute marketing strategies to boost product visibility and sales across Europe.
- Company: Join Rather Outdoors, a leader in the angling industry with top brands.
- Benefits: Enjoy a competitive salary, company vehicle, and hybrid working options.
- Other info: Dynamic role with opportunities for growth and collaboration in a passionate team.
- Why this job: Make an impact in the outdoors sector while developing your marketing skills.
- Qualifications: 3+ years in trade or retail marketing, strong analytical and project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Rather Outdoors, the owners of many of the biggest and best angling brands in Europe, are looking for a Trade Marketing Manager. Based in the UK, the successful candidate will develop and execute marketing strategies across Europe to enhance product visibility, drive sales, and strengthen relationships with retailers both instore and online.
Key Roles
- Develop and implement trade marketing strategies that align with overall business objectives and drive product visibility for both instore and online retail channels.
- Collaborate with account managers and key account managers to ensure promotional campaigns are effectively communicated and executed.
- Plan and execute in-store promotions and merchandising including point-of-sale displays and product placements to increase shopper engagement and conversion.
- Analyse market trends and consumer behaviour to optimize marketing initiatives and identify new opportunities for growth.
- Manage trade marketing budget, ensuring all projects are delivered on time and within budget.
- Build relationships and visit with online and offline retail customers to understand consumer behaviour, competitor analysis and market trends.
- Monitor and evaluate campaign effectiveness, reporting insights and performance metrics to senior management.
Skills Required
- Proven experience (minimum 3 years) in multi-country trade or retail marketing, with a track record of successful campaign execution – preferably within the outdoors sector.
- Strong analytical abilities, project management, budget management, negotiation, and cross-functional collaboration.
- Knowledge of shopper psychology and retail environments is highly valued.
- Degree in Marketing, Business, Communications, or related fields.
- Understanding and interest in angling advantageous but not essential.
Salary & Package
- Competitive salary dependent on experience.
- Company vehicle provided.
- Computer and phone supplied.
- Hybrid working 3 days per week on average at either our Brentwood or Telford offices.
Trade Marketing Manager - Rather Outdoors employer: Preston Innovations Limited
Preston Innovations Limited is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, the company provides ample opportunities for professional development while enjoying the benefits of a hybrid working model and a company car. Located in the UK, employees can thrive in a supportive environment that values innovation and teamwork, making it a rewarding place to build a meaningful career.
Contact Details:
Preston Innovations Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager - Rather Outdoors
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Preston Innovations Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Preston Innovations Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Preston Innovations Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Preston Innovations Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager - Rather Outdoors
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Preston Innovations Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Preston Innovations Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Preston Innovations Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Preston Innovations Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Preston Innovations Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Preston Innovations Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
