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- Tasks: Lead digital marketing strategies and optimise ecommerce performance for Murad UK.
- Company: Join the innovative team at Murad, a leader in skincare.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Why this job: Make a real impact on direct-to-consumer growth in a dynamic environment.
- Qualifications: 5+ years in digital marketing or ecommerce, with strong analytical skills.
- Other info: Diverse and inclusive workplace committed to equal opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid)
Brand: Murad
Job Type: Full-time
Direct report: CRM Specialist and Web Developer + Affiliates' Freelance
Role Overview
E-commerce & Digital Marketing Senior Manager/Lead for Murad UK, you will drive direct-to-consumer growth. You will lead digital marketing strategy, optimise ecommerce performance, and deliver seamless consumer experiences - balancing brand building with performance to achieve ambitious sales and retention goals.
Key Responsibilities
- DTC Strategy and Trading
- Define and deliver digital marketing strategies to drive acquisition, retention, and loyalty.
- Own the DTC trading calendar, campaigns, and promotions to achieve sales targets while protecting brand equity and premium positioning.
- Optimise the customer journey - from site navigation to checkout - for maximum conversion.
- Lead the roadmap and ensure key milestones are achieved on time and continuously optimised after launch.
- Managing Subscribe & Save, Loyalty program and other strategic initiatives.
- Ecommerce and UX
- Lead site optimisation to deliver premium consumer experiences.
- Conduct regular web UX checks (navigation, checkout, new features) to identify improvements.
- Monitor trends and innovations to keep Murad ahead of ecommerce best practice, maximise retention and drive acquisition.
- Performance Marketing
- Manage agencies running paid search and social, ensuring efficient spend and ROI.
- Oversee full-funnel marketing from awareness to conversion, driving measurable growth.
- Manage our external freelance looking after affiliates to drive channel's growth.
- Data, CRM and Reporting
- Manage platforms (Klaviyo, Shopify, GA4) to unlock customer insights and improve targeting.
- Lead CRM initiatives to grow the database, personalise journeys, and boost retention, being familiar with platforms such as Yotpo and RetentionX.
- Build budgets and forecasts - track KPIs (CVR, AOV, revenue) with weekly and monthly reporting.
- Financial and Technology
- Own the DTC P&L and analyse performance metrics and ROI to guide investment decisions.
- Recommend improvements to the ecommerce technology stack and ensure seamless integrations.
- Stakeholder Collaboration
- Act as the central link across brand, marketing, operations, finance, and customer service.
- Align stakeholders around ecommerce priorities and ensure smooth execution of initiatives.
- Lead and support CRM specialist, Web developer and affiliate's manager.
Qualifications
- Proven experience as a Digital Marketing or Ecommerce Manager, ideally within DTC.
- Strong grasp of digital strategy, paid media, CRM, website UX, and analytics.
- Skilled in agency management, budget planning, and performance reporting.
- Proficiency with Shopify, Klaviyo (or similar), and analytics tools.
- Excellent communicator with strong collaboration and stakeholder management skills.
- Analytical and data-driven, with a track record of delivering growth.
Education and Experience
- Bachelor's degree in marketing, Business, or related field.
- Minimum 5 years' experience in ecommerce or digital marketing, with success in DTC growth.
Future Fit Skills: Creativity, Consumer Experience, Problem Solving
Winning Behaviours: Care Deeply, Consumer Experience, Problem Solving
As an equal opportunities employer, Unilever Prestige Hub Brands/Tatcha/Murad/Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad/Living Proof/K18.
Interim Senior Digital & Ecommerce Manager (12 month FTC) - Murad in London employer: Prestige UK Hub
Contact Detail:
Prestige UK Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Senior Digital & Ecommerce Manager (12 month FTC) - Murad in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital and ecommerce space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects and successes in digital marketing and ecommerce. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching Murad and their current digital strategies. Be ready to discuss how you can optimise their ecommerce performance and enhance consumer experiences. Tailor your answers to show you understand their brand and goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team. Don’t forget to follow up after applying to express your enthusiasm!
We think you need these skills to ace Interim Senior Digital & Ecommerce Manager (12 month FTC) - Murad in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Interim Senior Digital & Ecommerce Manager. Highlight your experience in digital marketing and ecommerce, especially any direct-to-consumer successes you've had. We want to see how you can drive growth for Murad!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your achievements in digital strategy and performance marketing that align with what we're looking for at Murad.
Showcase Your Analytical Skills: Since this role involves a lot of data and performance metrics, make sure to showcase your analytical skills in your application. Mention any tools you’ve used, like Shopify or Klaviyo, and how you've leveraged data to drive results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Prestige UK Hub
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing and e-commerce. Be ready to discuss how you've successfully driven DTC growth in your previous roles, and have specific examples at hand that showcase your expertise in areas like CRM, UX, and performance marketing.
✨Master the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role, such as conversion rates, average order value, and customer retention metrics. Be prepared to explain how you've used data to inform your strategies and improve performance in past positions.
✨Showcase Your Stakeholder Management Skills
This role requires collaboration across various teams. Think of examples where you've successfully aligned stakeholders around a project or initiative. Highlight your communication skills and how you've navigated challenges to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to e-commerce and digital marketing. Prepare scenarios that demonstrate your problem-solving abilities and creativity, especially in optimising customer journeys and managing campaigns.