International Sales Manager (Professional Channel) - K18

Manager: VP of International Professional Sales

About K18

At K18, we’re about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

Responsibilities

• Develop a business plan with each distributor to include strategic initiatives, growth objectives, and sales strategies; use K18 global calendar to develop activations, focus on pro skus/salon service.
• Achieve KPIs including monthly revenue targets, salon count, stylist community/EMV, average sales by salon, and monthly calls with distributor per region.
• Manage the budget and forecast for your assigned territory.
• Become the market/distributor expert; understand where they sell K18, when they open new channels/salons, how they work with the sales team, education, and overall business structure.
• Ensure K18REPAIR service SKUs represent 30% of sell-in.
• Build relationships through salon events for key launches, programs for distributor sales team, and regular calls to evaluate sales, portfolio rank, and SKU assortment.
• Develop distributor relationships to be the K18 expert, focusing on markets selling retail at a 70/30 pro/retail ratio.
• Present K18 content at distributor meetings.

Education and Community Building

• Support via communication and collaboration a tailored K18 education program with the K18 Education team.
• Partner with the distributor and K18 education to build local stylist community and manage local artist classes and events.
• Develop strong relationships with key international stakeholders, including distributors, stylists, and industry influencers.
• Launch impactful campaigns using digital, PR, and on-ground activations with the distributor.
• Modify K18 brand team plan for market needs and culture alignment.
• Ensure distributors implement K18 campaigns with PR and salon events.

Market Growth

• Conduct in-depth market research to identify new business opportunities and prioritise target markets.
• Identify and secure new international distributors and salon partners within the assigned territory while managing and maintaining existing relationships with distributors, salon chains, and key accounts.
• Manage and analyse sales data to identify trends and make informed business decisions.
• Stay abreast of international trade regulations and legal requirements.
• Analyse sales data, market research, and performance metrics to identify areas for improvement and optimise sales strategies.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 5+ years of experience in a sales leadership role within the professional beauty industry, with a strong focus on international sales.
• Proven track record of exceeding sales targets and achieving business objectives.
• Knowledge of international markets, including market dynamics, cultural nuances, and business practices.
• Deep understanding of the professional haircare market and distribution channels.
• Excellent communication, negotiation, and presentation skills.
• Strong attention to detail with the ability to inspire and motivate a sales team, driving exceptional performance.
• Fluency in English and a second language (Italian, German, French or Finnish strongly preferred).
• Ability to travel 50-60% of the time.

As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad/Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad/Living Proof/K18.