At a Glance
- Tasks: Lead international brand marketing strategy and execution across key global markets.
- Company: Join Unilever Prestige Hub Brands, a leader in beauty and personal care.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to equal opportunities.
- Why this job: Shape global brand presence and drive impactful marketing initiatives.
- Qualifications: 10+ years in marketing with strong leadership and international experience.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a bold, strategic, and entrepreneurial International Brand Marketing Director to lead the development and execution of our brand presence across key international markets. You will lead all marketing across the UK, as well as retail marketing in France, Nordics, and the Middle East, and support distributor-led professional marketing across France, Nordics, Middle East, and Australia. This newly created leadership role is central to building and scaling a high-performing international marketing function. It’s a highly entrepreneurial opportunity at the forefront of managing how we grow globally. You will own both the strategic vision and the executional roadmap to drive brand performance and commercial impact across these markets. This role is ideal for a visionary leader who thrives in fast-paced environments, is energized by building from the ground up, and is motivated by the opportunity to shape global growth.
Responsibilities
- International Marketing Strategy & Leadership: Define and lead the international brand marketing strategy across key markets, ensuring alignment with global objectives while tailoring for local relevance. Guide the development of integrated marketing calendars, activation plans and 360 campaigns, ensuring strategic cohesion across retail and professional channels. Serve as the senior marketing voice for key international markets in global brand planning. Translate business goals into actionable marketing strategies that drive brand equity, engagement, and commercial performance.
- International Social Media & Community Strategy: Oversee the strategic direction of social media and community engagement, ensuring alignment with global brand voice and local resonance. Set performance benchmarks and guide the localization of content strategies to drive innovation, engagement, and growth. Partner with global and regional teams to ensure social media efforts are insight-driven and performance-optimized.
- Public Relations & Communications: Lead the strategic vision for PR, adapting the global strategy locally and balancing consumer and trade press to elevate brand awareness and advocacy. Oversee the development of market-specific PR strategies that support launches, campaigns, and brand storytelling.
- Influencer & Artistry Strategy: Set the strategic direction for influencer and artistry partnerships across international markets. Guide the development of scalable ambassador programs in partnership with global education and marketing teams. Oversee talent strategy, agency relationships, and performance measurement to ensure influencer efforts drive brand and business impact.
- Education: Lead the international education strategy in partnership with the SVP Education, ensuring alignment with brand and commercial goals. Oversee the development of education programs that support both professional and retail channels. Ensure education initiatives are market-relevant, scalable, and integrated into broader marketing and sales strategies.
- Team & Cross-Functional Leadership: Lead, mentor, and develop a high-performing team. Directly manage the Senior Manager, International Brand Marketing and the International Education Lead. Provide dotted-line leadership to the Retail Sales Manager and UK Professional Sales Director, ensuring alignment across brand, sales, and education. Foster a high-performance culture that encourages innovation, accountability, and collaboration across global and regional teams. Set clear objectives, provide regular feedback, and conduct performance reviews to support team growth and professional development. Effectively manage and allocate team resources to maximize impact and efficiency.
- Budget & Performance Management: Own and manage the key international brand marketing budget, ensuring efficient allocation of resources and strong ROI across all initiatives. Establish KPIs and performance benchmarks for all marketing activities, continuously optimizing for impact and growth. Report on performance to key stakeholders and adjust strategies based on data and market feedback.
Qualifications
- Bachelor's degree required.
- 10+ years of experience in international and/or regional marketing roles with a proven track record of driving success.
- Proven track record and accumulated expertise of the UK professional stylist/salon and retail markets with a strong knowledge & experience across the key markets (France, Nordics, Middle East and Australia).
- Depth expertise in 360 marketing planning and integrated marketing programming, with a strong emphasis on digital and social-first strategies and a clear history of achieving measurable results.
- Minimum 3-5 years of people management experience in the stated key markets.
As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.
International Brand Marketing Director K18 - 12 month FTC employer: Prestige UK Hub
At Unilever Prestige Hub Brands, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As the International Brand Marketing Director, you will have the opportunity to lead innovative marketing strategies across diverse international markets while benefiting from a supportive environment that prioritises employee growth and collaboration. Our London-based team thrives on creativity and entrepreneurial spirit, making it an ideal place for visionary leaders eager to make a significant impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land International Brand Marketing Director K18 - 12 month FTC
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand presence in international markets. Be ready to discuss how your experience aligns with their goals, especially in the UK, France, Nordics, and the Middle East.
✨Tip Number 3
Showcase your entrepreneurial spirit! During interviews, share examples of how you've built marketing strategies from the ground up. Highlight your ability to adapt and thrive in fast-paced environments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace International Brand Marketing Director K18 - 12 month FTC
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your experience in developing and executing marketing strategies. We want to see how you've tailored approaches for different markets, just like the role requires!
Be Bold and Entrepreneurial:This position is all about being bold and entrepreneurial. Use your application to showcase examples of how you've taken initiative and driven growth in previous roles. We love a candidate who can think outside the box!
Tailor Your Content:Just as you would localise content for different markets, tailor your application to reflect the specific requirements of this role. Mention your knowledge of the UK, France, Nordics, Middle East, and Australia to show us you're the right fit.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Prestige UK Hub
✨Know Your Markets
Make sure you research the key international markets mentioned in the job description, especially the UK, France, Nordics, Middle East, and Australia. Understand their unique marketing dynamics and consumer behaviours, as this will help you tailor your responses and demonstrate your strategic thinking during the interview.
✨Showcase Your Leadership Skills
As a potential leader, be prepared to discuss your experience in managing teams and driving performance. Share specific examples of how you've mentored team members or led cross-functional projects. This will highlight your ability to foster a high-performance culture, which is crucial for this role.
✨Demonstrate Your Strategic Vision
Be ready to articulate your vision for the brand's international marketing strategy. Think about how you would align global objectives with local relevance. Prepare to discuss how you would develop integrated marketing calendars and 360 campaigns that resonate across different channels.
✨Engage with Social Media Insights
Since social media plays a significant role in this position, come equipped with insights on current trends and best practices in social media marketing. Discuss how you would set performance benchmarks and localise content strategies to drive engagement and growth, showing that you're not just familiar with the platforms but also know how to leverage them effectively.
