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- Tasks: Lead digital marketing strategies and optimise ecommerce performance for Murad UK.
- Company: Join the innovative team at Murad, a leader in skincare.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Why this job: Make a real impact on direct-to-consumer growth in a dynamic environment.
- Qualifications: 5+ years in digital marketing or ecommerce with strong analytical skills.
- Other info: Diverse and inclusive workplace committed to equal opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Hybrid)
Brand: Murad
Job Type: Full-time
Direct report: CRM Specialist and Web Developer + Affiliates’ Freelance
Role Overview
E-commerce & Digital Marketing Senior Manager/Lead for Murad UK, you will drive direct-to-consumer growth. You will lead digital marketing strategy, optimise ecommerce performance, and deliver seamless consumer experiences - balancing brand building with performance to achieve ambitious sales and retention goals.
Key Responsibilities
- DTC Strategy and Trading: Define and deliver digital marketing strategies to drive acquisition, retention, and loyalty. Own the DTC trading calendar, campaigns, and promotions to achieve sales targets while protecting brand equity and premium positioning. Optimise the customer journey - from site navigation to checkout - for maximum conversion. Lead the roadmap and ensure key milestones are achieved on time and continuously optimised after launch. Managing Subscribe & Save, Loyalty program and other strategic initiatives.
- Ecommerce and UX: Lead site optimisation to deliver premium consumer experiences. Conduct regular web UX checks (navigation, checkout, new features) to identify improvements. Monitor trends and innovations to keep Murad ahead of ecommerce best practice, maximise retention and drive acquisition.
- Performance Marketing: Manage agencies running paid search and social, ensuring efficient spend and ROI. Oversee full-funnel marketing from awareness to conversion, driving measurable growth. Manage our external freelance looking after affiliates to drive channel’s growth.
- Data, CRM and Reporting: Manage platforms (Klaviyo, Shopify, GA4) to unlock customer insights and improve targeting. Lead CRM initiatives to grow the database, personalise journeys, and boost retention, being familiar with platforms such as Yotpo and RetentionX. Build budgets and forecasts - track KPIs (CVR, AOV, revenue) with weekly and monthly reporting.
- Financial and Technology: Own the DTC P&L and analyse performance metrics and ROI to guide investment decisions. Recommend improvements to the ecommerce technology stack and ensure seamless integrations.
- Stakeholder Collaboration: Act as the central link across brand, marketing, operations, finance, and customer service. Align stakeholders around ecommerce priorities and ensure smooth execution of initiatives. Lead and support CRM specialist, Web developer and affiliate’s manager.
Qualifications
- Proven experience as a Digital Marketing or Ecommerce Manager, ideally within DTC.
- Strong grasp of digital strategy, paid media, CRM, website UX, and analytics.
- Skilled in agency management, budget planning, and performance reporting.
- Proficiency with Shopify, Klaviyo (or similar), and analytics tools.
- Excellent communicator with strong collaboration and stakeholder management skills.
- Analytical and data-driven, with a track record of delivering growth.
Education and Experience
- Bachelor’s degree in marketing, Business, or related field.
- Minimum 5 years’ experience in ecommerce or digital marketing, with success in DTC growth.
Future Fit Skills: Creativity, Consumer Experience, Problem Solving
Winning Behaviours: Care Deeply, Consumer Experience, Problem Solving
As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.
Interim Senior Digital & Ecommerce Manager (12 month FTC) - Murad employer: Prestige UK Hub
Contact Detail:
Prestige UK Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Senior Digital & Ecommerce Manager (12 month FTC) - Murad
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital and ecommerce space. A friendly chat can lead to insider info about job openings or even a referral, which can give you a leg up in the application process.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects and successes in digital marketing and ecommerce. This is a great way to demonstrate your expertise and make a memorable impression on potential employers.
✨Tip Number 3
Stay updated with industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight how your experience aligns with the role, especially in driving DTC growth and optimising ecommerce performance.
We think you need these skills to ace Interim Senior Digital & Ecommerce Manager (12 month FTC) - Murad
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Interim Senior Digital & Ecommerce Manager. Highlight your experience in digital marketing and ecommerce, especially any DTC successes you've had. We want to see how you can drive growth for Murad!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about ecommerce and how your skills align with our goals at Murad. Be sure to mention specific strategies you've implemented in the past that could benefit us.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with analytics tools like GA4 or Klaviyo. We love seeing how you've used data to drive decisions and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Prestige UK Hub
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing strategies, especially those related to DTC growth. Be ready to discuss how you've successfully driven acquisition and retention in previous roles, as this will show your understanding of the key responsibilities for the position.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like GA4 and Klaviyo. Highlight specific examples where your data-driven decisions led to measurable growth, as this aligns perfectly with what they’re looking for in a candidate.
✨Demonstrate Your Stakeholder Management Experience
Since this role involves collaboration across various teams, think of instances where you've successfully aligned stakeholders around ecommerce priorities. Share how you navigated challenges and ensured smooth execution of initiatives to showcase your communication skills.
✨Be Ready to Discuss UX Optimisation
Familiarise yourself with best practices in website UX and be prepared to discuss how you've optimised customer journeys in the past. They’ll want to know how you can enhance site navigation and checkout processes to maximise conversion rates.