At a Glance
- Tasks: Pitch exciting sports content to journalists and editors across various publications.
- Company: Fast-growing PR agency with a dynamic sports team.
- Benefits: Annual bonus, enhanced pension, BUPA cash plan, and 30 days annual leave.
- Other info: Hybrid working model with opportunities for creative input and career growth.
- Why this job: Join a thriving agency and make an impact in the sports media landscape.
- Qualifications: Experience in sports journalism or digital PR, with a passion for diverse sports.
The predicted salary is between 30000 - 40000 £ per year.
Press Box PR, a fast-growing PR agency, is hiring a Media Relations Executive (Sport) to work in its sports team. Reporting to the department leadership team, you’ll be pitching content to journalists and editors at a range of UK and international publications that cover various trending topics and a wide range of sports. From football to Formula 1, cricket to rugby, WWE to MMA and everything in between, we are looking for someone with expertise and an interest in a wide range of sports.
You will also be up with the play on sports culture both on and off the pitch, with an eye for trending topics and how to utilise them to create great campaigns and content. You will have a keen eye for detail, with your finger on the pulse for relevant content that UK and international publications will want to receive. You will have an extensive media contacts book, made up of journalists and editors that you will be confident in pitching content to across a variety of different sports, as well as liaising with them to generate feedback to enhance Press Box PR’s media relations.
From a media-first perspective, you will also have creative input on content including quotes from talent and organic content that Press Box PR produces, not just solely in the sports outlined above but also identifying where there are crossover opportunities in merging sport with our consumer department. Due to the nature of the sporting calendar, this role will require frequent midweek evening and weekend work. There will also be the occasional demand for work during irregular hours where required.
PBPR is a market leader in the betting and gaming industry and works predominantly with brands in the space. However, the successful candidate will also have the opportunity to work with other sporting clients and on our brand, creative and sponsorship activations. The Press Box PR team has grown from 0 to more than 50 people in the space of five years and combines extensive journalistic experience with top PR professionals to offer a unique proposition in the market. Formed in 2020, Press Box PR has grown quickly to become a thriving agency working for a range of sport, consumer, B2B, retail and hospitality clients on digital and creative PR projects. Press Box PR is based in Barbican, central London and operates a hybrid working model, meaning employees spend an average of three days a week in the office.
Requirements
- At least one year’s experience as a sports journalist at a mainstream online news publication or in-agency with experience of working in sports digital PR
- A thorough understanding of how sport and other relevant topics are covered in digital media in the UK and globally
- An extensive network of relevant journalist and editor contacts and an ability to grow your publisher network
- An interest in and experience of working across a wide range of sports
- A great understanding of the sporting calendar to spot opportunities for coverage
- Ability and creative flair to respond to trending topics to help our content team produce stories and research to secure media coverage
- Ability to react creatively and efficiently to real-time news to generate coverage
- Strong editorial judgement in sport and trending/SEO topics
- Ability to create, where required, strong editorial copy to outreach to journalists
- A willingness to proactively pitch to media publications and build media lists across a variety of sports and regions
- Excellent written communication in English - other languages would be a plus
An added bonus
- An understanding of SEO and link-building
- Experience working in sports PR
- Experience working on a national or regional sports desk
- Qualifications relevant to journalism or PR (i.e., NCTJ qualifications)
Salary, benefits and perks
- Annual bonus scheme paying up to 15%
- Enhanced private pension
- BUPA cash plan, enhanced sick pay and death in service cover
- 30 days annual leave
Media Relations Executive (Sport) in London employer: Press Box PR Ltd
Press Box PR is an exceptional employer for those passionate about sports and media relations, offering a dynamic work environment in the heart of Barbican, London. With a hybrid working model, employees enjoy flexibility while being part of a rapidly growing team that values creativity and collaboration. The agency provides ample opportunities for professional growth, competitive benefits including an annual bonus scheme, and a vibrant culture that encourages innovation in the fast-paced world of sports PR.
StudySmarter Expert Advice🤫
We think this is how you could land Media Relations Executive (Sport) in London
✨Get Involved in PR Events
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We think you need these skills to ace Media Relations Executive (Sport) in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Press Box PR Ltd. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Press Box PR Ltd.
How to prepare for a job interview at Press Box PR Ltd
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
