This role owns the EMEA marketing plan, budget and pipeline goals, with a heavy focus on field events, webinars and campaigns aimed at enterprise buyers and developers. A strong candidate has several years of B2B marketing behind them, has run regional programs with results they can put numbers on, and knows how local rules and languages shape what works. Experience helping a technical product shift from self-serve growth to a sales-led approach, plus comfort managing agencies and working closely with Sales, is central.
How it fits the AI era
AI changes the work by speeding up content drafting, audience targeting, lead scoring and reporting, so more time can go to judgment calls about which markets and accounts matter. What stays human is the in-person side: hosting executive dinners, building trust with partners and event organisers, and explaining a technical product to senior buyers who are weighing whether to hand customer conversations to an AI agent.
How it builds AI experience
Marketing a platform for voice and chat agents offers close exposure to how enterprises think about adopting conversational AI, including concerns around data, language coverage and regional rules. Developer events such as workshops and hackathons give a chance to see how builders actually use the product. Someone without this background could build it by trying conversational AI tools, following how enterprises describe their results, and practising AI-assisted campaign analysis.
Worth showing
- Regional event programs with results
- Pipeline and ROI reporting
- Self-serve to sales-led transition
- EMEA market and GDPR knowledge
- Agency and vendor management
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About PolyAI
PolyAI builds dialog agents that handle critical enterprise customer conversations and resolve them without escalation, per the company.
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