A Marketing Lead for EMEA typically owns regional strategy, demand generation, and brand building across multiple markets. A strong candidate brings experience running campaigns in Europe, comfort with a fast moving software product, and the ability to turn customer stories into pipeline. At a company that sells an AI moderated research platform, that means explaining a new way of doing customer interviews to teams who may not know the category yet.
How it fits the AI era
AI changes marketing work by speeding up content drafts, audience research, and campaign reporting, so the role shifts toward judgment, positioning, and relationship building. What stays human is knowing which message lands in each market, earning trust with local communities, and deciding where to invest limited time. The platform itself is an example of AI handling scale while people focus on the story and the strategy.
How it builds AI experience
Working here would build hands on familiarity with AI moderated interviews, synthetic and real research workflows, and how AI summaries get used in go to market decisions. A candidate can strengthen that by running small research projects with AI tools, learning prompt based analysis, and showing how AI assisted campaigns performed. That experience is increasingly useful for any marketing role that touches customer insight.
Worth showing
- EMEA campaign ownership
- Demand generation track record
- Customer story creation
- AI tool fluency
- Cross market positioning
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About Outset
An AI-moderated research platform that, the company says, runs and summarises hundreds of customer interviews at once, by voice, video or text.
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