Lifecycle Marketing Manager - 3month FTC
A Lifecycle Marketing Manager typically owns onboarding, activation, retention, and reactivation campaigns across email and in app. A strong candidate brings hands on experience with marketing automation, segmentation, and product qualified signals that guide sales. At a company connecting researchers with verified human participants, the work supports trust and steady engagement with a specialized audience.
How it fits the AI era
AI tools now help draft copy, test subject lines, and predict which users might churn, so the repetitive parts of campaign building move faster. What stays human is judgment about when to contact people, how to sound honest, and how to design journeys that respect a participant base whose value comes from being real. The role sits close to that tension between automation and authenticity.
How it builds AI experience
This role builds AI experience by using automation and predictive signals in real campaigns, then seeing what actually reaches and retains users. Working at a company that supplies human feedback to AI labs adds context on why verified human input matters. Skills grow through practice with lifecycle tools and by learning how AI generated content can be detected and countered.
Worth showing
- Lifecycle campaign ownership
- Email and in app journeys
- Segmentation and automation
- Retention and reactivation metrics
This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.
About Prolific
A platform of ID-verified human participants that researchers and AI labs use to collect real human feedback, at a time when AI-generated fake responses are becoming a growing problem in online research.
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