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- Tasks: Lead product marketing strategies to boost Preply's B2B growth and engage target audiences.
- Company: Join Preply, a dynamic Ed-Tech company transforming language learning with innovative AI tools.
- Benefits: Enjoy flexible remote work, generous learning budgets, health insurance, and a paid relocation to Barcelona.
- Why this job: Make a real impact in education while collaborating in a diverse and inclusive culture.
- Qualifications: 5+ years in SaaS Product Marketing, strong analytical skills, and a passion for language learning.
- Other info: Embrace a growth mindset and be part of a team that values open communication and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
At Preply, we are unlocking human potential through learning. We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.
Join our B2B Growth Chapter: Preply launched a Business solution that is now growing exponentially and that will represent a substantial part of our business in the coming years. We offer companies a flexible and effective way to upskill and give more confidence to their employees with languages.
As a Senior Product Marketing Manager you will ensure the growth of Preply B2B, ensuring that our Product resonates with a well identified target audience across our core geographies. You will be part of the Growth team, with close collaboration with Sales, Product, and User Research.
What you’ll be doing:
- Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
- Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
- Create Sales Enablement Content: Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
- Optimize Conversion Metrics: Implement A/B testing methodologies to improve conversion metrics at every stage of the sales funnel, from lead generation to deal signing.
- Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP definitions and Proof of Concept (POC) strategies.
- Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
- Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).
What you need to succeed:
- A proven track record of 5+ years of SaaS Product Marketing, Sales Enablement experience preferably in series B/C companies.
- Excellent Writing and Presentation Skills.
- Strong analytical and problem-solving skills.
- Ability to manage projects across multiple departments and stakeholders.
- Strong leadership, collaboration, and communication skills.
- Passion for solving problems creatively, starting small, failing fast, and applying your learnings.
- Willingness to roll up your sleeves and get things done.
- Curiosity about Education and Language Learning/Teaching.
Why you’ll love it at Preply:
- An open, collaborative, dynamic and diverse culture.
- A generous monthly allowance for lessons on Learning & Development budget and time off for your self-development.
- A competitive financial package with equity, leave allowance and health insurance.
- Access to free mental health support platforms.
- A flexible set-up with the paid relocation to Barcelona.
- Access to Gym pass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
- The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
Senior Product Marketing Manager - relocation to Barcelona employer: Preply
Contact Detail:
Preply Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - relocation to Barcelona
✨Tip Number 1
Familiarise yourself with Preply's B2B offerings and understand how they differentiate from competitors. This knowledge will help you articulate your insights during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Preply on platforms like LinkedIn. Engaging in conversations can provide you with insider information about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in SaaS product marketing. Highlight your experience with A/B testing and sales enablement content creation, as these are key responsibilities for the role.
✨Tip Number 4
Stay updated on trends in the language learning industry and B2B SaaS. Being able to discuss recent developments or innovations during your interview will show that you are proactive and passionate about the field.
We think you need these skills to ace Senior Product Marketing Manager - relocation to Barcelona
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SaaS Product Marketing and Sales Enablement. Use keywords from the job description to demonstrate that you meet the qualifications Preply is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and language learning. Explain how your background aligns with Preply's mission and how you can contribute to their B2B growth.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight any A/B testing or conversion optimisation projects you've led to demonstrate your analytical capabilities.
Emphasise Collaboration Experience: Preply values teamwork, so include specific instances where you've successfully collaborated across departments. This could involve working with sales, product, or user research teams to achieve common goals.
How to prepare for a job interview at Preply
✨Understand the Company Culture
Before your interview, take some time to research Preply's culture and values. Familiarise yourself with their commitment to diversity, equity, and inclusion, as well as their focus on collaboration and growth. This will help you align your answers with what they value most.
✨Showcase Your SaaS Experience
As a Senior Product Marketing Manager, your experience in SaaS is crucial. Be prepared to discuss specific examples from your past roles that demonstrate your success in product marketing and sales enablement, particularly in series B/C companies.
✨Prepare for Analytical Questions
Given the emphasis on data-driven decision-making at Preply, expect questions that assess your analytical skills. Prepare to discuss how you've used data to optimise conversion metrics or refine customer profiles in previous roles.
✨Demonstrate Collaboration Skills
Collaboration is key in this role, so be ready to share examples of how you've worked effectively across teams. Highlight instances where your communication and leadership skills helped achieve common goals, especially in cross-departmental projects.
