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- Tasks: Lead data-driven insights for marketing and corporate strategy to drive growth.
- Company: Join Preply, a dynamic Ed-Tech company transforming learning experiences worldwide.
- Benefits: Enjoy a competitive salary, equity options, and generous learning allowances.
- Other info: Collaborative culture focused on personal growth and impactful change.
- Why this job: Shape the future of education while influencing brand strategy on a global scale.
- Qualifications: 10+ years in quantitative research with strong leadership and communication skills.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Preply is looking for a Senior Manager, Brand Strategy Analytics to lead its data‑driven insights function supporting Marketing, Corporate Strategy, PR, and long‑term growth initiatives. We power people’s progress. At Preply, we’re all about creating life‑changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human‑led, tech‑enabled – and it’s creating real impact.
What you’ll be doing:
- Research Leadership & Strategy: Define and own the quantitative research roadmap for marketing and strategic projects, aligned with company‑wide priorities. Lead large‑scale initiatives such as efficiency studies, brand health trackers, audience segmentation, category sizing and campaign effectiveness research. Develop scalable frameworks for measuring brand equity, market positioning, and communication effectiveness. Monitor market and category trends, delivering insights that guide product vision, brand strategy, and long‑term market fit.
- Cross‑Functional Collaboration: Deliver insights that support market prioritization, investment cases, and executive decision‑making. Partner with PR to craft data‑led stories that enhance Preply’s reputation and media visibility. Partner closely with UX research teams to connect market‑level insights with user‑level behaviours, ensuring Preply’s product experience aligns with broader market opportunities. Ensure research is embedded into campaign planning, investor narratives, and brand communications.
- Communication & Influence: Translate complex research into clear, compelling insights for executives, marketers, and external stakeholders. Deliver executive‑ready presentations and dashboards that inform strategy at C‑level and board discussions. Act as Preply’s voice of quantitative insights in strategic forums, influencing how marketing and vision decisions are made.
- Team & Vendor Management: Manage and mentor researchers/analysts, building a culture of excellence in quantitative methods. Automate and apply AI‑powered tools to streamline research operations, accelerate insight generation, and improve data storytelling. Oversee relationships with third‑party agencies and ensure high‑quality, cost‑effective delivery. Set standards for methodology, data quality, and storytelling across internal and external research efforts.
What you need to succeed:
- 10+ years of experience in quantitative research, consumer insights, marketing science or ideally brand strategy including team leadership.
- Proven expertise in survey design, statistical modelling, segmentation, and experimental design.
- Track record of influencing senior executives and shaping corporate/brand strategy through insights.
- Strong experience managing research vendors and significant budgets.
- Excellent communication and storytelling skills: ability to turn data into narratives that drive action.
- Experience working in global, multicultural markets and with emerging tech trends (LLMs, AI, digital platforms).
Why you’ll love it at Preply:
- Open, collaborative, dynamic and diverse culture.
- Generous monthly allowance for lessons on Preply.com.
- Learning & Development budget, including time off for your self‑development.
- Competitive financial package with equity, and leave allowance.
- Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.
Our Principles:
- Care to change the world: We are passionate about our work and care deeply about its impact to be life changing.
- We do it for learners: For both Preply and tutors, learners are why we do what we do.
- Keep perfecting: To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment.
- Now is the time: In a fast‑paced world, it matters how quickly we act.
- Disciplined execution: We set clear goals, focus on what matters, and utilise our resources efficiently.
- Dive deep: We leverage business acumen and curiosity to investigate disparities between numbers and stories.
- Growth mindset: We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point.
- Raise the bar: We raise our performance standards continuously.
- Challenge, disagree and commit: We value open and candid communication.
- One Preply: We prioritise collaboration, inclusion, and the success of our team over personal ambitions.
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive.
Senior Manager, Brand Strategy Analytics employer: Preply
Contact Detail:
Preply Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Strategy Analytics
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals. We want to see you shine!
✨Tip Number 3
Practice your storytelling skills. Be ready to share specific examples of your past successes and how they relate to the role. Remember, we love a good narrative that showcases your impact!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reinforce your fit for the position.
We think you need these skills to ace Senior Manager, Brand Strategy Analytics
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager, Brand Strategy Analytics role. Highlight your experience in quantitative research and how it aligns with Preply's mission of creating life-changing learning experiences.
Showcase Your Storytelling Skills: Since communication is key, demonstrate your ability to turn complex data into compelling narratives. Use examples from your past work where you've influenced decisions through insights, just like we do at Preply.
Highlight Cross-Functional Collaboration: We love teamwork! Share instances where you've successfully collaborated with different departments, especially in marketing or product development. This shows you can thrive in our dynamic environment.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Preply.
How to prepare for a job interview at Preply
✨Know Your Numbers
As a Senior Manager in Brand Strategy Analytics, you'll need to demonstrate your expertise in quantitative research. Brush up on key metrics and methodologies relevant to the role, such as survey design and statistical modelling. Be ready to discuss how you've used data to influence strategy in previous roles.
✨Craft Compelling Narratives
Your ability to turn complex data into clear insights is crucial. Prepare examples of how you've communicated findings to senior executives or stakeholders. Practice presenting these insights in a way that tells a story and drives action, as this will be a key part of your role at Preply.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with different teams, especially in marketing and product development. Be prepared to discuss specific projects where you partnered with others to deliver insights that shaped brand strategy or campaign effectiveness. This will show your ability to work within Preply's collaborative culture.
✨Embrace the Growth Mindset
Preply values a growth mindset, so come prepared to discuss how you've learned from past experiences and setbacks. Share examples of how you've sought feedback and used it to improve your work. This will resonate well with their principles and demonstrate your alignment with their culture.