At a Glance
- Tasks: Own marketing analytics to drive growth and investment decisions.
- Company: Join Preply, a dynamic Ed-Tech company with a collaborative culture.
- Benefits: Generous learning allowance, competitive salary, equity, and health insurance.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Shape marketing strategies and make impactful decisions in a fast-paced environment.
- Qualifications: 8+ years in marketing analytics with strong analytical skills and communication.
The predicted salary is between 70000 - 90000 £ per year.
Meet the team. Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard. The seat formally sits in Strategic Finance, reporting to the Director of FP&A. That's about access to the model and the CFO, not accounting. You won't do month end close. If your strength is marketing analytics, we'll teach you the modelling. You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions. An enabler of fast, disciplined decisions, not a blocker.
About the role. This is a senior ownership role. You interpret outputs, understand drivers, risks, and opportunities, and own the story upward. You'll decide under short timelines and incomplete information, weigh trade offs, and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You don't just report on decisions, you shape how they get made.
What you'll own:
- Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC).
- Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.
- Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
- Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
- Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
- AI in the workflow: use AI tools to speed up analysis and model builds.
What you'll need to succeed:
- 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.)
- A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined.
- Experience at a high growth B2C, marketplace, or subscription business.
- Deep understanding of CAC, LTV, payback periods, and channel efficiency.
- A clear communicator who can defend a specific recommendation under senior challenge.
- A track record of influencing marketing or growth teams and building frameworks that stick.
- Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
- AI fluency, demonstrated success using AI tools to drive insights and efficiencies.
- Comfortable building models, or a strong analytical foundation and appetite to learn fast.
Nice to have:
- FP&A, strategic finance, or commercial finance experience (genuinely optional).
- Hands on financial modelling for user acquisition.
- Experience in fast growing, data driven startups or marketplaces.
Why you'll love it at Preply:
- An open, collaborative, dynamic and diverse culture.
- A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development.
- A competitive financial package with equity, leave allowance and health insurance.
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 180 countries (and counting!).
Diversity, Equity, and Inclusion. Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
Marketing Analytics & Finance Growth Senior Manager, B2C employer: Preply
At Preply, we pride ourselves on being an excellent employer that fosters creativity and innovation in a collaborative work environment. Our commitment to employee growth is reflected in our supportive culture, where team members are encouraged to explore new ideas and develop their skills. Located in a vibrant city, we offer unique advantages such as flexible working arrangements and a focus on work-life balance, making it a rewarding place for those looking to make a meaningful impact in user engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics & Finance Growth Senior Manager, B2C
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Preply and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Preply are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Preply on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Preply. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics & Finance Growth Senior Manager, B2C
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Preply. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Preply:Show us that you’ve done your homework! In your application, briefly mention what you admire about Preply’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Preply
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Preply will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Preply, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
