At a Glance
- Tasks: Shape Preply's global narrative and drive impactful storytelling in AI-driven learning.
- Company: Join a leading tech company revolutionising education with AI.
- Benefits: Competitive salary, equity, mental health support, and generous learning allowances.
- Other info: Inclusive environment promoting diverse backgrounds and career growth.
- Why this job: Be a key player in defining the future of AI in education.
- Qualifications: 12+ years in communications with a strong grasp of AI narratives.
The predicted salary is between 80000 - 120000 £ per year.
Responsibilities
- Build and own a scalable narrative system that shapes how Preply is perceived globally, positions it as a leader in AI‑driven learning, drives measurable impact on growth, hiring, and brand authority, and eliminates dependency on any single individual for storytelling.
- Define, evolve, and own Preply’s global narrative, including AI & product positioning, marketplace dynamics (tutors & learners), and social impact and mission; ensure consistent presence across all external touchpoints; establish Preply as a category‑defining voice in AI‑powered learning.
- Build a storytelling system connecting product, research, data, and insights to outputs such as PR, SEO, content, and executive communications; ensure consistency across all formats (media, reports, op‑eds, events, owned content); transition from campaigns to repeatable narrative infrastructure.
- Define and scale a global employer narrative and build targeted storytelling for key audiences (AI, Engineering, Design, Tutors); partner with Talent to impact hiring outcomes.
- Shape leadership voice and positioning in the market; develop POVs on AI in education, marketplace dynamics, and future of learning; drive visibility across Tier 1 media, conferences, and long‑form content.
- Align senior stakeholders across Brand, Product, Talent, and Marketing; create frameworks enabling teams to contribute to a unified narrative; drive execution without direct authority.
- Own both direction and delivery; personally contribute to writing and storytelling, key launches and initiatives, and high‑impact narrative moments.
- Define communication strategies for high‑stakes situations; prepare leadership for complex media environments and manage reputational risks.
- Work as a strategic leader and hands‑on executor, comfortable operating in ambiguity; maintain a high ownership mindset; be proactive, data‑driven, and editorially sharp.
Qualifications
- 12+ years in communications, content, or narrative strategy in high‑growth tech environments.
- Proven experience owning company‑level narrative or market positioning, with a track record of linking storytelling to business impact.
- Experience working closely with senior stakeholders and executives.
- Native fluency in English; Spanish a strong plus.
- Deep understanding of the AI/LLM landscape and its narrative implications.
- Ability to build scalable systems, not one‑off initiatives.
- Strong editorial instinct combined with data‑driven thinking.
- Comfortable operating in ambiguity and a high‑ownership mindset.
Benefits
- Competitive financial package with equity.
- Mental health support platforms.
- Generous monthly allowance for lessons, learning & development budget, and time off for self‑development.
Equal Opportunity Statement
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
Director of External Communications in London employer: Preply
At Preply, we pride ourselves on being an excellent employer that fosters creativity and innovation in a collaborative work environment. Our commitment to employee growth is reflected in our supportive culture, where team members are encouraged to explore new ideas and develop their skills. Located in a vibrant city, we offer unique advantages such as flexible working arrangements and a focus on work-life balance, making it a rewarding place for those looking to make a meaningful impact in user engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Director of External Communications in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Preply or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your storytelling skills! Prepare a personal narrative that highlights your experience in communications and how it aligns with Preply’s mission. This will help you stand out during interviews and make a memorable impression.
✨Tip Number 3
Stay updated on AI trends! Being knowledgeable about the latest developments in AI and education will not only boost your confidence but also demonstrate your passion for the field during discussions with potential employers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll have access to all the latest job openings and updates directly from us at StudySmarter.
We think you need these skills to ace Director of External Communications in London
Some tips for your application 🫡
Craft Your Narrative:Just like we want to shape Preply’s global narrative, you should tell your own story in your application. Highlight your experiences and achievements that align with the role, showing how you can contribute to our mission in AI-driven learning.
Be Data-Driven:We love a good story backed by data! When detailing your past roles, include metrics and outcomes that demonstrate your impact. This will show us that you understand the importance of linking storytelling to business results.
Tailor Your Application:Make sure to customise your application for this specific role. Use keywords from the job description and reflect on how your skills match what we’re looking for. This shows us you’ve done your homework and are genuinely interested.
Show Your Proactive Side:We appreciate candidates who take initiative. In your application, mention any projects or strategies you've led that required a hands-on approach. This will demonstrate your high ownership mindset and ability to operate in ambiguity, just like we do at StudySmarter.
How to prepare for a job interview at Preply
✨Know Your Narrative
Before the interview, make sure you have a solid understanding of Preply's current narrative and how it positions itself in the AI-driven learning space. Be ready to discuss how you can enhance this narrative and align it with the company's goals.
✨Showcase Your Storytelling Skills
Prepare examples of your past work where you've successfully built or transformed a narrative. Highlight how your storytelling has driven measurable impact on growth or brand authority, as this will resonate well with the interviewers.
✨Engage with Stakeholders
Demonstrate your experience in collaborating with senior stakeholders. Be prepared to discuss how you’ve aligned different teams around a unified narrative and how you can bring that expertise to Preply.
✨Embrace Ambiguity
Since the role requires operating in ambiguity, share instances where you've thrived in uncertain environments. Discuss your proactive approach and how you maintain a high ownership mindset, which is crucial for this position.
